Mediating The Message
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Mediating The Message
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Author : Pamela J. Shoemaker
language : en
Publisher: Allyn & Bacon
Release Date : 1996
Mediating The Message written by Pamela J. Shoemaker and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Language Arts & Disciplines categories.
Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
Mediating The Message In The 21st Century
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Author : Pamela J. Shoemaker
language : en
Publisher: Routledge
Release Date : 2013-10-30
Mediating The Message In The 21st Century written by Pamela J. Shoemaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Social Science categories.
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Gatekeeping Theory
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Author : Pamela J. Shoemaker
language : en
Publisher: Routledge
Release Date : 2009-09-10
Gatekeeping Theory written by Pamela J. Shoemaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Social Science categories.
Gatekeeping is one of the media’s central roles in public life: people rely on mediators to transform information about billions of events into a manageable number of media messages. This process determines not only which information is selected, but also what the content and nature of messages, such as news, will be. Gatekeeping Theory describes the powerful process through which events are covered by the mass media, explaining how and why certain information either passes through gates or is closed off from media attention. This book is essential for understanding how even single, seemingly trivial gatekeeping decisions can come together to shape an audience’s view of the world, and illustrates what is at stake in the process.
Mahatma Gandhi And Mass Media
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Author : Teresa Joseph
language : en
Publisher: Routledge Chapman & Hall
Release Date : 2023-09-25
Mahatma Gandhi And Mass Media written by Teresa Joseph and has been published by Routledge Chapman & Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-25 with Journalism categories.
This book explores Gandhi's engagement with print news media. It examines how Gandhi, the man and his message, negotiated with the sociopolitical circumstances of his milieu and the methods of communication that he adopted towards this end. It analyses the role that he played in building up alternative modes of communication in South Africa and India. This volume elucidates his interactions with the colonial communication order and his contestations of the same through various methods that included setting up new journals and newspapers and taking on the role of writer, journalist, editor, and publisher. It unveils Gandhi's engagement with mass media and print journalism, particularly concerning issues of conflict and conflict resolution, as well as social transformation right from his days in London to the last days of his life. A significant contribution to scholarship on Mahatma Gandhi, this volume will be of great interest to scholars of politics, media and cultural studies, history, and South Asian studies.
Mediated
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Author : Thomas de Zengotita
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-03-01
Mediated written by Thomas de Zengotita and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-01 with Social Science categories.
A perceptive examination of the way in which the media shapes every aspect of our lives examines the far-reaching influence of everything from blogs, to the modern world of journalism, to reality TV on our view of media-saturated society and our role within that world. Reprint. 25,000 first printing.
Key Concepts In Marketing
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Author : Jim Blythe
language : en
Publisher: SAGE
Release Date : 2009-02-16
Key Concepts In Marketing written by Jim Blythe and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-16 with Business & Economics categories.
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Mediation Analysis
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Author : Dawn Iacobucci
language : en
Publisher: SAGE
Release Date : 2008-04
Mediation Analysis written by Dawn Iacobucci and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04 with Mathematics categories.
Explores even the fundamental assumptions underlying mediation analysis
Mediating Misogyny
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Author : Jacqueline Ryan Vickery
language : en
Publisher: Springer
Release Date : 2018-02-13
Mediating Misogyny written by Jacqueline Ryan Vickery and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Social Science categories.
Mediating Misogyny is a collection of original academic essays that foregrounds the intersection of gender, technology, and media. Framed and informed by feminist theory, the book offers empirical research and nuanced theoretical analysis about the gender-based harassment women experience both online and offline. The contributors of this volume provide information on the ways feminist activists are using digital tools to combat harassment, raise awareness, and organize for social and political change across the globe. Lastly, the book provides practical resources and tips to help students, educators, institutions, and researchers stop online harassment.
Framing Public Life
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Author : Stephen D. Reese
language : en
Publisher: Routledge
Release Date : 2001-06-01
Framing Public Life written by Stephen D. Reese and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-01 with Language Arts & Disciplines categories.
This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, Oscar Gandy, and August Grant employ an interdisciplinary approach to the study of conceptualizing and examining media. They illustrate how texts and those who provide them powerfully shape, or "frame," our social worlds and thus affect our public life. Embracing qualitative and quantitative, visual and verbal, and psychological and sociological perspectives, this book helps media consumers develop a multi-faceted understanding of media power, especially in the realm of news and public affairs.
Mediating Cultural Memory In Britain And Ireland
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Author : Leith Davis
language : en
Publisher: Cambridge University Press
Release Date : 2022-03-17
Mediating Cultural Memory In Britain And Ireland written by Leith Davis and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with Art categories.
The first book to analyze the interplay of cultural memory, politics and the changing media ecology of early eighteenth-century Britain.