Medici N De Competitividad Para Empresas Tur Sticas En M Xico Y Per 1ra Edici N
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Medici N De Competitividad Para Empresas Tur Sticas En M Xico Y Per 1ra Edici N
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Author : Liliana Raquel Ruíz Fuentes
language : es
Publisher: Ecoe Ediciones
Release Date : 2024-02-22
Medici N De Competitividad Para Empresas Tur Sticas En M Xico Y Per 1ra Edici N written by Liliana Raquel Ruíz Fuentes and has been published by Ecoe Ediciones this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Business & Economics categories.
Es bien conocido el impacto que tiene la actividad turística en la economía de México y de otras naciones de América Latina. En el contexto de pandemia por covid-19, cobra mayor relevancia la contribución que el turismo ofrece al desarrollo económico y a un mayor grado de bienestar. Para ello resulta indispensable ayudar a las empresas de la región a transitar hacia un enfoque de creación de valor compartido al tiempo que elevan sus niveles de competitividad. Con el objetivo de medir para mejorar, desde la perspectiva teórica de sustentabilidad y de creación de valor compartido, se desarrolla un modelo teórico que evalúa las actividades que la empresa turística realiza como proceso de transformación para generar valor y riqueza; se crea entonces un instrumento de medición y se aplica a 270 empresas de México y Perú. Este se valida utilizando métodos multivariados como el AFC y LCA. Se busca que la propuesta de medición se discuta con académicos interesados en la generación de conocimiento en beneficio de las pymes y del sector turístico. Para ello la metodología y productos académicos están a disposición con el énfasis en que el elemento diferenciador de esta consiste en su potencial uso longitudinal y su perspectiva de creación de valor compartido y de ESG. El instrumento de medición facilita al empresario la evaluación del desempeño al interior de la empresa y por ende identifica las áreas de oportunidad y promueve la innovación y mejora continua. Incluye: Investigación que ofrece con apertura y detalle la metodología y el sustento teórico del modelo de medición propuesto, dado que la finalidad es abrir la discusión y aportaciones de investigadores de otras latitudes. Datos, hechos prácticos y necesidades reales de empresas turísticas en México, favoreciendo la reflexión y el análisis de los empresarios para replicar el trabajo de campo realizado y para una mejora continua. Explicación a detalle del uso de métodos multivariados como el análisis factorial exploratorio y confirmatorio y el análisis de clases latentes. Modelo de medición y la técnica usada de AFC, con potencial de uso longitudinal para la medición sistemática y la comparación en el tiempo y en diversas latitudes.
Theory And Policy Of International Competitiveness
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Author : Fidelis Ezeala-Harrison
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1999-04-30
Theory And Policy Of International Competitiveness written by Fidelis Ezeala-Harrison and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-30 with Political Science categories.
How a country competes in the world is the crucial factor in determining that country's ability to benefit from international trade in today's global economy. This book offers a complete and proper understanding of the meaning of international competitiveness, analyzes the implications it holds for an economy's progress, examines how it may be pursued and sustained at both the sectoral level (firms and industries) and the national level (strategic objectives). The author offers pertinent policy guidelines and prescriptions for how a nation can achieve and maintain international competitiveness in order to sustain the long-term prosperity of its industries, and hence the overall pace of economic growth. The book is arranged into three parts. Part I discusses and defines the theories of international competitiveness. Part II deals with policy issues, specifically the policy analysis of structural reforms for promoting a country's ability to compete, the impact of globalization and the role of Communication and Information Technology (CIT), strategic trade policies, and environmental issues. Part III analyzes the strategies used to pursue competitiveness. The book will be useful for researchers, students, and teachers of business and economics as well as policy makers, business practitioners, and international and governmental agencies.
Globalisation And Competitiveness
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Author : Thomas Hatzichronoglou
language : en
Publisher:
Release Date : 1996
Globalisation And Competitiveness written by Thomas Hatzichronoglou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Competition categories.
Competitive Identity
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Author : Simon Anholt
language : en
Publisher: Springer
Release Date : 2006-11-13
Competitive Identity written by Simon Anholt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-13 with Business & Economics categories.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Honduras A Territorial Approach To Development
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Author : Eduardo Marques Almeida
language : en
Publisher: Inter-American Development Bank
Release Date : 2019-06-11
Honduras A Territorial Approach To Development written by Eduardo Marques Almeida and has been published by Inter-American Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with Business & Economics categories.
Honduras: A Territorial Approach to Development presents an innovative approach to address the development challenges of the country. The document first describes the main challenges to inclusive development in Honduras identified by IDB technical staff, which results in a proposal for a Spatial Economic Strategy (SES) developed with the company GeoAdaptive LLC. The Strategy extends across and connects the entire territory, taking advantage of sectoral synergies for enhancing productivity and breaking the established inequality and poverty cycles. This innovative approach seeks to break away from the traditional sector-approach and proposes comprehensive interventions that would enable key stakeholders to maximize synergies and the impact of their actions.
Marketing Geography
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Author : Ross Davies
language : en
Publisher: Routledge
Release Date : 2012-08-09
Marketing Geography written by Ross Davies and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-09 with Central business districts categories.
9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index.
Daniel Goleman Omnibus
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Author : Daniel Goleman
language : en
Publisher: Bloomsbury Publishing
Release Date : 2004
Daniel Goleman Omnibus written by Daniel Goleman and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Emotional intelligence categories.
Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. Working with Emotional Intelligence Do you want to be more successful at work? Do you want to improve your chances of promotion? Do you want to get on better with your colleagues? Daniel Goleman draws on unparalleled access to business leaders around the world and the thorough research that is his trademark. He demonstrates that emotional intelligence at work matters twice as much as cognitive abilities such as IQ or technical expertise in this inspiring sequel.
The Challenge Of Tourism Carrying Capacity Assessment
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Author : Harry Coccossis
language : en
Publisher: Routledge
Release Date : 2017-03-02
The Challenge Of Tourism Carrying Capacity Assessment written by Harry Coccossis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Planning and management for tourism growth is becoming essential in the context of sustainable development. Particularly so since many tourist destinations are facing severe pressures from tourist flows and activities. Such pressures are evidenced in terms of dysfunctions (congestion, environmental degradation, etc) which ultimately affect the attraction and competitiveness of tourism destinations. The development of tourism should be considered in accordance with sustainability principles. In this context respecting the capacity of the local system to sustain growth becomes a key challenge. This book examines the use of various tools to define, measure and evaluate tourism carrying capacity (TCC) - a tool aiming to impose limits for entering certain tourist destinations or using certain activities. Drawing on case studies from France, Spain, Italy, Greece, the UK, the Netherlands, Ireland, Belgium, Austria, Germany and Finland, it presents practical experiences of implementing TCC in various tourist destinations (i.e. historic towns, coastal zones, islands, etc). It draws conclusions regarding the measurement and implementation of TCC assessment and provides further guidelines towards a comprehensive methodological framework for assessing tourism sustainability in the future.
Ecotourism
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Author : Royal Geographical Society (Great Britain)
language : en
Publisher: John Wiley & Sons
Release Date : 1994-12-05
Ecotourism written by Royal Geographical Society (Great Britain) and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-12-05 with Business & Economics categories.
Ecotourism A Sustainable Option? Edited by Erlet Cater University of Reading, UK and Gwen Lowman Royal Geographical Society, UK Recent years have witnessed growing public and professional concern with environmental issues, including the fields of tourism and leisure. The adverse impacts of conventional mass tourism have led to demands for more environmentally sensitive approaches to tourist and leisure development. Increasing environmental awareness has also led to a rise in travel to destinations offering a wealth of unspoiled nature. These trends, broadly defined as "ecotourism", have produced one of the fastest growing and most hotly debated sectors in the tourism industry. This well-balanced and wide-ranging book provides the first overview of this key area, providing definitions, theoretical perspectives and detailed case studies, contributed by researchers, professionals and activists. This is an essential introduction to a dynamic and central topic in contemporary tourism.
The Orange Economy
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Author : Inter American Development Bank
language : en
Publisher: Inter-American Development Bank
Release Date : 2013-10-01
The Orange Economy written by Inter American Development Bank and has been published by Inter-American Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Art categories.
This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.