Medien Marken Management
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Markenmanagement In Medienunternehmen
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Author : Philipp Bode
language : de
Publisher: Springer-Verlag
Release Date : 2010-03-14
Markenmanagement In Medienunternehmen written by Philipp Bode and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-14 with Business & Economics categories.
Philipp Bode zeigt die Relevanz der Marke als eine zentrale Gestaltungsvariable für Medienunternehmen auf und arbeitet zahlreiche Ansatzpunkte für die Ausschöpfung von Markenpotenzialen heraus.
Markenmanagement In Medienunternehmen
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Author : Philipp Bode
language : de
Publisher: Springer-Verlag
Release Date : 2010-02-11
Markenmanagement In Medienunternehmen written by Philipp Bode and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-11 with Business & Economics categories.
Philipp Bode zeigt die Relevanz der Marke als eine zentrale Gestaltungsvariable für Medienunternehmen auf und arbeitet zahlreiche Ansatzpunkte für die Ausschöpfung von Markenpotenzialen heraus.
Marken Und Medien
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Author : Stefanie Regier
language : de
Publisher: Springer-Verlag
Release Date : 2015-10-01
Marken Und Medien written by Stefanie Regier and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Business & Economics categories.
Dieser Herausgeberband bietet einen umfassenden Überblick über Besonderheiten der Markenführung von Medienmarken sowie über zentrale Aspekte der Markenführung mit neuen und klassischen Medien. Neben grundlegenden Managementtechniken betrachten renommierte Autoren aus Wissenschaft und Praxis Herausforderungen, Chancen, Trends und Geschäftsmodelle im Markenmanagement von und mit Medien sowie relevante rechtliche Aspekte. Der Praxisbezug der angestellten Überlegungen wird anhand vieler Beispiele und unterschiedlicher Fallstudien verdeutlicht.
Markenmanagement In Der B Robedarfsbranche
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Author : Olivia Cosima Kondratowicz
language : de
Publisher:
Release Date : 2017
Markenmanagement In Der B Robedarfsbranche written by Olivia Cosima Kondratowicz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Markenmanagement In Der Modewirtschaft Am Beispiel Von Peek Cloppenburg
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Author : Beate Leiti
language : de
Publisher:
Release Date : 2018
Markenmanagement In Der Modewirtschaft Am Beispiel Von Peek Cloppenburg written by Beate Leiti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Medien Marken Management
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Author : Gabriele Siegert
language : de
Publisher:
Release Date : 2001
Medien Marken Management written by Gabriele Siegert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Medienwirtschaft - Medienpolitik - Markenpolitik - Strategisches Management categories.
Management And Innovation In The Media Industry
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Author : Cinzia Dal Zotto
language : en
Publisher: Edward Elgar Publishing
Release Date : 2008-12-28
Management And Innovation In The Media Industry written by Cinzia Dal Zotto and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-28 with Business & Economics categories.
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Communication Yearbook 34
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Author : Charles T. Salmon
language : en
Publisher: Routledge
Release Date : 2010-06-10
Communication Yearbook 34 written by Charles T. Salmon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-10 with Language Arts & Disciplines categories.
Communication Yearbook 34 continues the tradition of publishing rich, state-of-the-discipline literature reviews. This volume offers insightful descriptions of communication research as well as reflections on the implications of those findings for other areas of the discipline. Editor Charles T. Salmon presents a volume with diverse chapters from scholars across the globe. Chapters cover a wide range of topics, including nanotechnology, deception, terror management theory, and the rhetorical aftermath of genocide. Commentaries from senior scholars round out the contents, providing insights on the groundbreaking work presented here. As a whole, this volume will be valuable to scholars and researchers across the communication discipline and around the world.
Erfolgreiche F Hrung Von Medienmarken
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Author : Carsten Baumgarth
language : de
Publisher: Springer-Verlag
Release Date : 2013-10-05
Erfolgreiche F Hrung Von Medienmarken written by Carsten Baumgarth and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-05 with Business & Economics categories.
Neben Überblicksartikeln zu den Besonderheiten der Markenpolitik für Medien beschreiben erfolgreiche Vertreter von Medienmarken ihre Erfolgsstrategien. Einen inhaltlichen Schwerpunkt bilden aufgrund der hohen aktuellen Relevanz insbesondere Markentransferstrategien von Medienmarken im Medienbereich sowie Markentransferstrategien von Medienmarken in völlig neue Gebiete.
Multi Channel Communications Und Marketing Management
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Author : Christin Emrich
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-29
Multi Channel Communications Und Marketing Management written by Christin Emrich and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-29 with Business & Economics categories.
Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.