Multi Channel Communications Und Marketing Management
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Multi Channel Communications Und Marketing Management
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Author : Christin Emrich
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-29
Multi Channel Communications Und Marketing Management written by Christin Emrich and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-29 with Business & Economics categories.
Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.
Multi Channel Communications Und Marketing Management
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Author : Christin Emrich
language : de
Publisher: Springer-Verlag
Release Date : 2008-02-26
Multi Channel Communications Und Marketing Management written by Christin Emrich and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-26 with Business & Economics categories.
Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.
Beyond Multi Channel Marketing
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Author : Maria Palazzo
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-06-17
Beyond Multi Channel Marketing written by Maria Palazzo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Business & Economics categories.
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Multichannel Marketing
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Author : Akin Arikan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
Multichannel Marketing written by Akin Arikan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Computers categories.
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Sustainable Business Models
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Author : Adam Jabłoński
language : en
Publisher: MDPI
Release Date : 2019-01-25
Sustainable Business Models written by Adam Jabłoński and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-25 with Business categories.
This book is a printed edition of the Special Issue "Sustainable Business Models" that was published in Sustainability
Beyond Multi Channel Marketing
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Author : Maria Palazzo
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-06-17
Beyond Multi Channel Marketing written by Maria Palazzo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Business & Economics categories.
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Multichannel Marketing
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Author : Bernd W. Wirtz
language : en
Publisher: Springer
Release Date : 2024-07-01
Multichannel Marketing written by Bernd W. Wirtz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-01 with Business & Economics categories.
Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies. “Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz’ textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.” Dr. Rainer Hillebrand, Deputy Executive Board Chairman of Otto Group “Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. ’The Wirtz’ is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.” Dr. Arno Mahlert, Chief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek&Cloppenburg KG and maxingvest AG
Fashion Music
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Author : Jochen Strähle
language : en
Publisher: Springer
Release Date : 2017-08-10
Fashion Music written by Jochen Strähle and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Business & Economics categories.
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
European Retail Research
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Author : Peter Schnedlitz
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-08
European Retail Research written by Peter Schnedlitz and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Multi Channel Strategies For Retail Financial Services
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Author : Patrick Dahmen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Multi Channel Strategies For Retail Financial Services written by Patrick Dahmen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.