Megaeventos Deportivos Perspectivas Cient Ficas Y Estudios De Caso
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Megaeventos Deportivos Perspectivas Cient Ficas Y Estudios De Caso
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Author : Ramón Llopis Goig
language : es
Publisher: Editorial UOC
Release Date : 2012
Megaeventos Deportivos Perspectivas Cient Ficas Y Estudios De Caso written by Ramón Llopis Goig and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Sports & Recreation categories.
Considerados como las "supernovas" de esa enorme constelación que hoy en día es el deporte en todas sus múltiples y variadas manifestaciones, los megaeventos deportivos constituyen uno de los fenómenos más característicos de las "economías de signos y espacios" en que se han transformado las sociedades globalizadas de la modernidad tardía. Este libro ofrece una introducción al estudio de los megaeventos deportivos con un enfoque plural y global. Plural por la diversidad de disciplinas científicas y sociales desde las que se aborda su análisis (sociología, economía, política, urbanismo y antropología social). Global, tanto por la variada procedencia de los autores que han participado en su elaboración, como por la diversidad de países en los que se han celebrado los megaeventos analizados, que abarcan los cinco continentes del planeta. Tras un capítulo inicial de carácter introductorio, la obra se divide en dos grandes bloques. El primero, titulado "Perspectivas científicas", incluye cinco capítulos en los que se profundiza en las dimensiones a las que suelen dedicarse los análisis de impacto de los megaeventos deportivos: económica, turística, urbanística, social y comunicativa. El segundo, titulado "Estudios de caso", presenta seis capítulos en los que se analizan diversas ediciones de los cuatro megaeventos más importantes del deporte actual: los Juegos Olímpicos, la Copa del Mundo de fútbol de la FIFA, la Copa del Mundo de Rugby y la America's Cup.
Sport Management In The Ibero American World
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Author : Gabriel Cepeda Carrión
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-10
Sport Management In The Ibero American World written by Gabriel Cepeda Carrión and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-10 with Sports & Recreation categories.
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Sport Entrepreneurship And Innovation
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Author : Vanessa Ratten
language : en
Publisher: Routledge
Release Date : 2016-11-25
Sport Entrepreneurship And Innovation written by Vanessa Ratten and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-25 with Business & Economics categories.
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
Marketing Analysis In Sport Business
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Author : Kevin K Byon
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-15
Marketing Analysis In Sport Business written by Kevin K Byon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Sports & Recreation categories.
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Routledge Handbook Of Sports Marketing
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Author : Simon Chadwick
language : en
Publisher: Routledge
Release Date : 2015-12-22
Routledge Handbook Of Sports Marketing written by Simon Chadwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Proceedings Of The 7th Mac 2016
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Author : group of authors
language : en
Publisher: MAC Prague consulting s.r.o.
Release Date : 2016-05-24
Proceedings Of The 7th Mac 2016 written by group of authors and has been published by MAC Prague consulting s.r.o. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-24 with Business & Economics categories.
Proceedings of The 7th MAC 2016 - The 7th Multidisciplinary Academic Conference in Prague 2016, Czech Republic
Decision Making And Knowledge Decision Support Systems
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Author : Anna Maria Gil-Lafuente
language : en
Publisher: Springer
Release Date : 2014-12-01
Decision Making And Knowledge Decision Support Systems written by Anna Maria Gil-Lafuente and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Business & Economics categories.
This book presents recent advancements of research, new methods and techniques, applications and projects in decision making and decision support systems. It explores expert systems and neural networks, knowledge engineering and management, fuzzy sets and systems and computational methods for optimization, data analysis and decision making. It presents applications in Economics, Finance, Management and Engineering. The book undertakes to stimulate scientific exchange, ideas and experiences in the field of decision making in Economy and Management. Researchers and practitioners alike will benefit from this book, when they are dealing with imprecision, vagueness and uncertainty in the context of decision making.
Mexiko Presencia Y Representaci N En Las Publicaciones En Lengua Alemana Entre 1914 Y 1945
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Author : Emma Julieta Barreiro
language : es
Publisher: El Colegio de Mexico AC
Release Date : 2021-08-05
Mexiko Presencia Y Representaci N En Las Publicaciones En Lengua Alemana Entre 1914 Y 1945 written by Emma Julieta Barreiro and has been published by El Colegio de Mexico AC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-05 with History categories.
Los imaginarios externos sobre un país siempre han incomodado a los que desde adentro contemplan su nación. Las descripciones de México hechas por extranjeros son valiosas fuentes de información, pero, al mismo tiempo, pueden abundar en prejuicios, estereotipos, malentendidos y simplificaciones, deficiencias que dicen más sobre sus autores que sobre el objeto de observación. Sin embargo, son imaginarios de una gran relevancia histórica y cultural. Este libro estudia la presencia de México en publicaciones de autores germanoparlantes entre 1914 y 1945, es decir, durante el Imperio alemán, creado en 1871, convertido en la República de Weimar en 1918 y en el Tercer Reich nacionalsocialista en 1933; también incluye obras publicadas en territorios germanohablantes del Imperio austrohúngaro y, después de su disolución en 1918, en los estados sucesores de este último.
Exploring The Social Impacts Of Events
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Author : Greg Richards
language : en
Publisher: Routledge
Release Date : 2013-03-12
Exploring The Social Impacts Of Events written by Greg Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-12 with Business & Economics categories.
Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings. This timely volume fills this gap by being the first to explore the different social aspects of events, looking in particular at the role of events in developing social capital, social cohesion and participation in local communities. Based on cutting edge empirical research, it evaluatesthe contribution of both cultural and sports events to social capital, social cohesion, community spirit and local pride in range of different types of events and settings, with case studies drawn from Europe, Australia and South Africa. It therefore furthers knowledge about the social benefits and impacts of events and significantly contributes to the development of Events as a discipline. Written by leading academics in this area, this volume is essential reading for all those interested in Events Management and Studies.
Events Management
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Author : Peter Robinson
language : en
Publisher: CABI
Release Date : 2010
Events Management written by Peter Robinson and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.