Meinungsf Hrer In Der Mediengesellschaft
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Storytelling
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Author : Klaus Fog
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-20
Storytelling written by Klaus Fog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-20 with Business & Economics categories.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
The Regulation Of Social Media Influencers
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Author : Catalina Goanta
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-05-29
The Regulation Of Social Media Influencers written by Catalina Goanta and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-29 with Law categories.
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Collective Action In Organizations
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Author : Bruce Bimber
language : en
Publisher: Cambridge University Press
Release Date : 2012-02-29
Collective Action In Organizations written by Bruce Bimber and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-29 with Business & Economics categories.
Explores how people participate in public life through organizations. The authors examine three organizations and show surprising similarities across them.
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Author :
language : ja
Publisher:
Release Date : 1996
written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Law categories.
A Companion To Celebrity
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Author : P. David Marshall
language : en
Publisher: John Wiley & Sons
Release Date : 2015-12-14
A Companion To Celebrity written by P. David Marshall and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Social Science categories.
Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
The Structural Transformation Of The Public Sphere
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Author : J?rgen Habermas
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-06
The Structural Transformation Of The Public Sphere written by J?rgen Habermas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Philosophy categories.
This major work retraces the emergence and development of the Bourgeois public sphere - that is, a sphere which was distinct from the state and in which citizens could discuss issues of general interest. In analysing the historical transformations of this sphere, Habermas recovers a concept which is of crucial significance for current debates in social and political theory. Habermas focuses on the liberal notion of the bourgeois public sphere as it emerged in Europe in the early modern period. He examines both the writings of political theorists, including Marx, Mill and de Tocqueville, and the specific institutions and social forms in which the public sphere was realized. This brilliant and influential work has been widely recognized for many years as a classic of contemporary social and political thought, of interest to students and scholars throughout the social sciences and humanities.
Ngo Diplomacy
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Author : Michele M. Betsill
language : en
Publisher: MIT Press
Release Date : 2007-10-05
Ngo Diplomacy written by Michele M. Betsill and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-05 with Science categories.
Provides an analytical framework for assessing the impact of NGOs on intergovernmental negotiations on the environment and identifying the factors that determine the degree of NGO influence, with case studies that apply the framework to negotiations on climate change, biosafety, desertification, whaling, and forests. Over the past thirty years nongovernmental organizations (NGOs) have played an increasingly influential role in international negotiations, particularly on environmental issues. NGO diplomacy has become, in the words of one organizer, an “international experiment in democratizing intergovernmental decision making.” But there has been little attempt to determine the conditions under which NGOs make a difference in either the process or the outcome of international negotiations. This book presents an analytic framework for the systematic and comparative study of NGO diplomacy in international environmental negotiations. Chapters by experts on international environmental policy apply this framework to assess the effect of NGO diplomacy on specific negotiations on environmental and sustainability issues. The proposed analytical framework offers researchers the tools with which to assess whether and how NGO diplomats affect negotiation processes, outcomes, or both, and through comparative analysis the book identifies factors that explain variation in NGO influence, including coordination of strategy, degree of access, institutional overlap, and alliances with key states. The empirical chapters use the framework to evaluate the degree of NGO influence on the first phase of the Kyoto Protocol negotiations on global climate change, the Cartagena Protocol on Biosafety, the United Nations Convention to Combat Desertification, negotiations within the International Whaling Commission that resulted in new management procedures and a ban on commercial whaling, and international negotiations on forests involving the United Nations, the International Tropical Timber Organization, and the World Trade Organization. Contributors Steinar Andresen, Michele M. Betsill, Stanley W. Burgiel, Elisabeth Corell, David Humphreys, Tora Skodvin
The Influentials
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Author : Gabriel Weimann
language : en
Publisher: SUNY Press
Release Date : 1994-09-30
The Influentials written by Gabriel Weimann and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-09-30 with Social Science categories.
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Public Relations Metrics
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Author : Betteke van Ruler
language : en
Publisher: Routledge
Release Date : 2009-09-11
Public Relations Metrics written by Betteke van Ruler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Business & Economics categories.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Evaluating Public Relations
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Author : Tom Watson
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Evaluating Public Relations written by Tom Watson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.