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The Influentials

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The Influentials

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Author : Edward Keller
language : en
Publisher: Simon and Schuster
Release Date : 2003-02-10

The Influentials written by Edward Keller and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-10 with Business & Economics categories.

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Summary The Influentials

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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-09-29

Summary The Influentials written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.

The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy". This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn’t necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the "influential people" are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Influentials" and discover the key to getting the influential people on board, so that everyone else will follow.

The Influentials People Who Influence People

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Author : Gabriel Weimann
language : en
Publisher:
Release Date : 1994

The Influentials People Who Influence People written by Gabriel Weimann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Influence (Psychology) categories.

The Influentials

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Author : Gabriel Weimann
language : en
Publisher: SUNY Press
Release Date : 1994-01-01

The Influentials written by Gabriel Weimann and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Social Science categories.

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.