Memorial Of Merchants And Others Of The Cities Of New York Philadelphia Boston Baltimore And Other Cities In Aid Of The Petition Of The South American Steamship Company

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Memorial Of Merchants And Others Of The Cities Of New York Philadelphia Boston Baltimore And Other Cities In Aid Of The Petition Of The South American Steamship Company

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Author :
language : en
Publisher:
Release Date : 186?

Memorial Of Merchants And Others Of The Cities Of New York Philadelphia Boston Baltimore And Other Cities In Aid Of The Petition Of The South American Steamship Company written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 186? with United States categories.

Senate Documents

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Author : United States Senate
language : en
Publisher:
Release Date : 1864

Senate Documents written by United States Senate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1864 with categories.

Miscellaneous Documents

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Author : United States. Congress. Senate
language : en
Publisher:
Release Date : 1864

Miscellaneous Documents written by United States. Congress. Senate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1864 with United States categories.

Cis U S Serial Set Index 35th 45th Congresses 1857 1879 3 V

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Author : Congressional Information Service
language : en
Publisher:
Release Date : 1977

Cis U S Serial Set Index 35th 45th Congresses 1857 1879 3 V written by Congressional Information Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Government publications categories.

Journal Of The House Of Representatives Of The United States

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Author : United States. Congress. House
language : en
Publisher:
Release Date : 1890

Journal Of The House Of Representatives Of The United States written by United States. Congress. House and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1890 with Legislation categories.

Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House."

Congressional Record

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Author : United States. Congress
language : en
Publisher:
Release Date : 1925

Congressional Record written by United States. Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1925 with Law categories.

The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

House Documents

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Author :
language : en
Publisher:
Release Date : 1890

House Documents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1890 with categories.

Congressional Record

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Author :
language : en
Publisher:
Release Date : 1879

Congressional Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1879 with categories.

Bibliography Of American Imprints To 1901 Subject Index

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Author :
language : en
Publisher:
Release Date : 1993

Bibliography Of American Imprints To 1901 Subject Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with American literature categories.

Branding Trust

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Author : Jennifer M. Black
language : en
Publisher: University of Pennsylvania Press
Release Date : 2023-12-05

Branding Trust written by Jennifer M. Black and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with History categories.

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.