Mercadotecnia

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Marketing Global Marketing

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Author : Masaaki Kotabe
language : es
Publisher: Editorial Limusa S.A. De C.V.
Release Date : 2001

Marketing Global Marketing written by Masaaki Kotabe and has been published by Editorial Limusa S.A. De C.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Marketing

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Author : Juan M. Martínez Sánchez
language : es
Publisher: Firmas Press
Release Date : 2010-01-01

Marketing written by Juan M. Martínez Sánchez and has been published by Firmas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.

Mercadotecnia Digital

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Author : Juan Mejía Trejo
language : es
Publisher: Grupo Editorial Patria
Release Date : 2017-05-04

Mercadotecnia Digital written by Juan Mejía Trejo and has been published by Grupo Editorial Patria this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-04 with Business & Economics categories.

La presente obra pretende ser una guía para los estudiosos y profesionales de la mercadotecnia. Aporta conceptos, recomendaciones y las herramientas más sobresalientes que se utilizan en el ámbito de Internet y que conforman la mercadotecnia digital. Encontrará un texto que es ambicioso tanto en la forma como en el fondo de los temas que trata. Por ejemplo, en la forma: el capítulo 1 ofrece una breve revisión histórica de Internet y el contexto en el que se desarrolla la mercadotecnia digital particularmente en México; el capítulo 2 muestra los conceptos básicos de comercio electrónico, mercadotecnia digital y negocios electrónicos que toman de referencia al modelo de negocios con creación de valor para motivar la llamada a la acción (call to action ) del consumidor. Es a partir del capítulo 3 hasta el 13, en que la forma corresponde a la definición de cada una de las herramientas, una breve historia de su nacimiento y evolución, consejos para un mejor uso que incluye ejemplos con visualización paso a paso de qué y cómo configurarlas para finalmente, concluir un ejercicio modular que le permitirá a lo largo de la lectura del libro, armar un proyecto integral.

International Dimensions Of Marketing

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Author : Vern Terpstra
language : en
Publisher: Thomson South-Western
Release Date : 1988

International Dimensions Of Marketing written by Vern Terpstra and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Export marketing categories.

Basics Marketing 01 Consumer Behaviour

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Author : Hayden Noel
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-12-14

Basics Marketing 01 Consumer Behaviour written by Hayden Noel and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with Business & Economics categories.

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.

Mercadotecnia Programada

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Author :
language : es
Publisher: Editorial Limusa
Release Date : 2004

Mercadotecnia Programada written by and has been published by Editorial Limusa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.

Mercadotecnia En Los Medios Sociales

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Author : Alicia Durango
language : es
Publisher: IT Campus Academy
Release Date : 2015-05-21

Mercadotecnia En Los Medios Sociales written by Alicia Durango and has been published by IT Campus Academy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-21 with Computers categories.

Algunos de los medios sociales más populares hoy en día son los sitios web de redes sociales como Facebook, que superó los más de mil millones de usuarios activos mensuales en octubre de 2012. Las funciones sociales implican a menudo la identidad, la conversación, el intercambio, la presencia, las relaciones, la reputación y los grupos. Kaplan y Haenlein crearon un esquema de clasificación utilizando seis tipos diferentes de medios de comunicación social - Proyectos de colaboración (por ejemplo, Wikipedia), blogs y microblogs (por ejemplo, Twitter), comunidades de contenido (por ejemplo, YouTube), sitios de redes sociales (por ejemplo, Facebook), mundos virtuales de juego (por ejemplo, World of Warcraft) y mundos virtuales sociales (por ejemplo, Second Life).

Essentials Of Marketing

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Author : William D. Perreault
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2000

Essentials Of Marketing written by William D. Perreault and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Entrepreneurial Marketing

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Author : Edwin J. Nijssen
language : en
Publisher: Routledge
Release Date : 2014-04-29

Entrepreneurial Marketing written by Edwin J. Nijssen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-29 with Business & Economics categories.

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.

Mercadotecnia

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Author : Philip Kotler
language : es
Publisher:
Release Date : 1988

Mercadotecnia written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Marketing categories.