Mercadotecnia Programada
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Mercadotecnia Programada
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Author :
language : es
Publisher: Editorial Limusa
Release Date : 2004
Mercadotecnia Programada written by and has been published by Editorial Limusa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.
Mercadotecnia Programada
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Author : Salvador Mercado Hernández
language : es
Publisher:
Release Date : 2007
Mercadotecnia Programada written by Salvador Mercado Hernández and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Mercadotecnia Programada
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Author : Salvador Mercado H.
language : es
Publisher:
Release Date : 1984
Mercadotecnia Programada written by Salvador Mercado H. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
Big Data Marketing Strategies For Superior Customer Experience
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2023-04-17
Big Data Marketing Strategies For Superior Customer Experience written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-17 with Business & Economics categories.
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.
Mercadotecnia Programada
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Author : Salvador Mercado H.
language : es
Publisher:
Release Date : 1980
Mercadotecnia Programada written by Salvador Mercado H. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with categories.
Mercadotecnia Digital Y Publicidad On Line
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Author : Cesar Amador Díaz Pelayo
language : es
Publisher: Editorial Universitaria | Libros UDG
Release Date : 2014-01-13
Mercadotecnia Digital Y Publicidad On Line written by Cesar Amador Díaz Pelayo and has been published by Editorial Universitaria | Libros UDG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-13 with Business & Economics categories.
La aparición de las nuevas tecnologías en las comunicaciones ha revolucionado la forma de hacer y entender la mercadotecnia en las organizaciones. Mercadotecnia digital y publicidad on line es producto de una revisión analítica que describe el origen y la evolución de la mercadotecnia. A través de sus capítulos explica los elementos claves y las funciones de esta disciplina; elabora un comparativo entre lo tradicional y lo digital, y expone los conceptos básicos de la creatividad digital y ejemplos de cómo utilizar esta estrategia.
The Role Of Country Promotion Agencies In Latin America
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Author :
language : en
Publisher:
Release Date : 2000
The Role Of Country Promotion Agencies In Latin America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Economic development categories.
Comercio Internacional
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Author :
language : es
Publisher: Editorial Limusa
Release Date : 2000
Comercio Internacional written by and has been published by Editorial Limusa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Fundamentos De Marketing
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Author : Mario Mesa Holguín
language : es
Publisher: Ecoe Ediciones
Release Date : 2012-01-01
Fundamentos De Marketing written by Mario Mesa Holguín and has been published by Ecoe Ediciones this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Business & Economics categories.
Lleva al lector a la esencia de la filosofía del marketing del siglo XXI: comprender al consumidor, cautivar al comprador y conservar al cliente, en entornos altamente competitivos y globales; igualmente, le permitirá poner en práctica toda la fundamentación descrita y estimula a tomar decisiones empresariales orientadas hacia la satisfacción del consumidor o usuario del producto.
Marketing M S De Un Siglo De Historia
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Author : Hoyos, Ricardo
language : es
Publisher: Universidad Piloto de Colombia
Release Date : 2020-07-31
Marketing M S De Un Siglo De Historia written by Hoyos, Ricardo and has been published by Universidad Piloto de Colombia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with Business & Economics categories.
En este libro se presenta la evolución del marketing como campo de estudio y se reconoce que el surgimiento del mismo corresponde a un proceso de evolución del desarrollo económico de la humanidad. Además, se presentan sus antecedentes durante la prehistoria, la edad clásica, la edad moderna, su surgimiento en la edad contemporánea y los principales elementos de orden económico, político y social que contribuyeron a estos. Al final, se plantea el desarrollo del marketing en la actualidad partiendo desde lo conceptual y lo instrumental, hasta la perspectiva histórica de la disciplina.