Message Effects In Communication Science
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Message Effects In Communication Science
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Author : James J. Bradac
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-07
Message Effects In Communication Science written by James J. Bradac and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-07 with Language Arts & Disciplines categories.
Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter. Demonstrating the increasingly theoretical state of the study of message effects and addressin
Message Effects In Communication Science
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Author : James J. Bradac
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1989-07
Message Effects In Communication Science written by James J. Bradac and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-07 with Language Arts & Disciplines categories.
Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter. Demonstrating the increasingly theoretical state of the study of message effects and addressin
Message Production
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Author : John O. Greene
language : en
Publisher: Routledge
Release Date : 2013-11-05
Message Production written by John O. Greene and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Language Arts & Disciplines categories.
The last two decades have seen the development of a number of models that have proven particularly important in advancing understanding of message-production processes. Now it appears that a "second generation" of theories is emerging, one that reflects considerable conceptual advances over earlier models. Message Production: Advances in Communication Theory focuses on these new developments in theoretical approaches to verbal and nonverbal message production. The chapters reflect a number of characteristics and trends resident in these theories including: * the nature and source of interaction goals; * the impact of physiological factors on message behavior; * the prominence accorded conceptions of goals and planning; * attempts to apply models of intra-individual processes in illuminating inter-individual phenomena; * treatments which involve hybrid intentional/design-stance approaches; and * efforts to incorporate physiological constructs and to meld them with psychological and social terms. The processes underlying the production of verbal and nonverbal behaviors are exceedingly complex, so much so that they resist the development of unified explanatory schemes. The alternative is the mosaic of emerging theories such as are represented in this book -- each approach according prominence to certain message-production phenomena while obscuring others, and providing a window on some portion of the processes that give rise to those phenomena while remaining mute about other processes. The amalgam of these disparate treatments, then, becomes the most intellectually compelling characterization of message-production processes.
Message Effects Research
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Author : Sally Ann Jackson
language : en
Publisher: Guilford Press
Release Date : 1992-05-15
Message Effects Research written by Sally Ann Jackson and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-05-15 with Business & Economics categories.
Messages such as ads, speeches, news stories, school curricula, or even remarks made in a conversation, have distinct properties or effects. The study of these effects and their reporting as generalized claims is a primary task of communication research. In this fascinating and controversial new work, Sally Jackson critiques the methodology behind such claims and lays the groundwork for a methodological alternative. Central to this is the notion that methodology must be tailored to the special characteristics of a field's objects of study. To shape the methodology, she argues, it is necessary to examine the kinds of claims the researcher wishes to make and the threats to validity that affect such claims.
Analyzing Media Messages
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Author : Daniel Riffe
language : en
Publisher: Routledge
Release Date : 2006-04-21
Analyzing Media Messages written by Daniel Riffe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Language Arts & Disciplines categories.
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Advancing Communication Science
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Author : Robert Hawkins
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1988
Advancing Communication Science written by Robert Hawkins and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Advancing Communcation Science illustrates the inadequacies of evidence on which mass and interpersonal communication comparisons are based and make suggestions for improving comparability. Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in the interpretation and use of television, and the role of interpersonal communication in shaping the contours of broadcast news output. The final chapter is a dialogue on the history and evolution of communication leading to a better understanding of where the field is
The Handbook Of Communication Science
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Author : Charles R. Berger
language : en
Publisher: SAGE
Release Date : 2010
The Handbook Of Communication Science written by Charles R. Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
In 1987, publication of the Handbook of Communication Science signaled the "coming of age" for one of the most exciting interdisciplinary fields in the social sciences. With the 2nd edition of The Handbook of Communication Science almost twenty years later, editors Charles R. Berger and David Roskos-Ewoldsen bring together again a stellar cast of communication scholars to contribute to this volume. Opening chapters address the methods of research and the history of the field. In subsequent parts, the authors examine the levels of analysis in communication (individual to macrosocial), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media).
The Handbook Of Communication Science And Biology
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Author : Kory Floyd
language : en
Publisher: Routledge
Release Date : 2020-05-07
The Handbook Of Communication Science And Biology written by Kory Floyd and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-07 with Language Arts & Disciplines categories.
The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research. As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus. With contributions from the field’s foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.
Measuring Psychological Responses To Media Messages
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Author : Annie Lang
language : en
Publisher: Routledge
Release Date : 2014-04-08
Measuring Psychological Responses To Media Messages written by Annie Lang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-08 with Language Arts & Disciplines categories.
Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.
Building Communication Theories
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Author : Fred L. Casmir
language : en
Publisher: Routledge
Release Date : 2013-10-16
Building Communication Theories written by Fred L. Casmir and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-16 with Language Arts & Disciplines categories.
Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the process of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the act of communicating. Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.