Metaphor And Gender In Business Media Discourse
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Metaphor And Gender In Business Media Discourse
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Author : V. Koller
language : en
Publisher: Springer
Release Date : 2004-05-25
Metaphor And Gender In Business Media Discourse written by V. Koller and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-25 with Language Arts & Disciplines categories.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Metaphor And Gender In Business Media Discourse
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Author : Veronika Koller
language : en
Publisher:
Release Date : 2004
Metaphor And Gender In Business Media Discourse written by Veronika Koller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business categories.
Researching And Applying Metaphor In The Real World
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Author : Graham Low
language : en
Publisher: John Benjamins Publishing
Release Date : 2010
Researching And Applying Metaphor In The Real World written by Graham Low and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.
Language Gender And Feminism
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Author : Sara Mills
language : en
Publisher: Taylor & Francis
Release Date : 2011-05-09
Language Gender And Feminism written by Sara Mills and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-09 with Language Arts & Disciplines categories.
Language, Gender and Feminism introduces students to key theoretical perspectives, methodology and analytical frameworks in the field of feminist linguistic analysis, providing readers with a comprehensive survey of the current state of the field.
Identity Narrative And Metaphor
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Author : E. L'Hôte
language : en
Publisher: Springer
Release Date : 2014-11-05
Identity Narrative And Metaphor written by E. L'Hôte and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-05 with Language Arts & Disciplines categories.
This book shows that the discourse of the Labour party 1994-2007, revolving around three key concepts of identity, narrative and metaphor, not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of renovation and of power legitimation.
The Routledge Handbook Of Language Gender And Sexuality
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Author : Jo Angouri
language : en
Publisher: Routledge
Release Date : 2021-04-26
The Routledge Handbook Of Language Gender And Sexuality written by Jo Angouri and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Language Arts & Disciplines categories.
Shortlisted for BAAL (British Association for Applied Linguistics) Book Prize 2022 The Routledge Handbook of Language, Gender, and Sexuality provides an accessible and authoritative overview of this dynamic and growing area of research. Covering cutting-edge debates in eight parts, it is designed as a series of mini edited collections, enabling the reader, and particularly the novice reader, to discover new ways of approaching language, gender, and sexuality. With a distinctive focus both on methodologies and theoretical frameworks, the Handbook includes 40 state-of-the art chapters from international authorities. Each chapter provides a concise and critical discussion of a methodological approach, an empirical study to model the approach, a discussion of real-world applications, and further reading. Each section also contains a chapter by leading scholars in that area, positioning, through their own work and chapters in their part, current state-of-the-art and future directions. This volume is key reading for all engaged in the study and research of language, gender, and sexuality within English language, sociolinguistics, discourse studies, applied linguistics, and gender studies.
Politics Gender And Conceptual Metaphors
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Author : K. Ahrens
language : en
Publisher: Springer
Release Date : 2009-10-09
Politics Gender And Conceptual Metaphors written by K. Ahrens and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-09 with Language Arts & Disciplines categories.
Distinguished researchers from around the world examine the interplay between gender and metaphor in political language in Great Britain, the United States, Germany, Italy, the Netherlands, Spain, Ireland, and Singapore. They draw on a wide variety of corpus data to determine to what extent metaphors used by women in political power differ with, or remain the same as that of men. They also examine what effect metaphor use has on women's power in the political arena. This wide-ranging collection of language-based studies will interest students and researchers in discourse analysis, political communication, gender studies, journalism, and media studies.
Metaphor In Psychotherapy
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Author : Dennis Tay
language : en
Publisher: John Benjamins Publishing
Release Date : 2013-07-25
Metaphor In Psychotherapy written by Dennis Tay and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-25 with Language Arts & Disciplines categories.
This book represents a bold attempt to address contemporary issues in both metaphor and psychotherapy research. On one hand, metaphor research is increasingly concerned not just with describing metaphors in discourse, but how they could be used more adroitly in purposive ‘real world’ contexts such as psychotherapy. On the other hand, while a growing number of mental health professionals believe that metaphors contribute in some way to the psychotherapy process, their ability and willingness to use metaphors might be compromised by a relative unfamiliarity with the various nuanced aspects of metaphor theory. The present analysis of metaphors in authentic psychotherapeutic talk brings these theoretical aspects to the forefront, and suggests how they can be applied to enhance the use of communication of metaphors in psychotherapy. It should be of interest to metaphor researchers, mental health professionals, and discourse analysts in general.
Gender And Language Theory And Practice
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Author : Lia Litosseliti
language : en
Publisher: Routledge
Release Date : 2014-02-04
Gender And Language Theory And Practice written by Lia Litosseliti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Language Arts & Disciplines categories.
The book introduces both theoretical and applied perspectives, identifying and explaining the relevant frameworks and drawing on a range of activities/examples of how gender is constructed in discourse. The book is divided into three parts. Part I covers the historical background to the study of gender and language, moving on through past theoretical approaches to a discussion of current debates in the field, with particular emphasis on the role of discourse analysis. In Part II, gender is examined in context with chapters focussing on gender and language in education, the mass media and the workplace. Finally, Part III briefly looks at key principles and approaches to gender and language research and includes activities, study questions and resources for teachers in the field. Rich with examples and activities drawn from current debates and events, this book is designed to be appealing and informative and will capture the imaginations of readers from a range of backgrounds and disciplines.
Handbook Of Research On Gender And Leadership
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Author : Susan R. Madsen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-05-26
Handbook Of Research On Gender And Leadership written by Susan R. Madsen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-26 with Business & Economics categories.
Although some progress has been made in recent decades in getting women into top positions in government, business and education, there are on-going, persisting challenges with efforts to improve the opportunities for women in leadership. The Handbook of Research on Gender and Leadership comprises the latest research from the world’s foremost scholars on women and leadership, exposing problems and offering both theoretical and practical solutions on how to best strengthen the impact of women around the world.