Metaphors In Mind
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Metaphors In The Mind
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Author : Jeannette Littlemore
language : en
Publisher: Cambridge University Press
Release Date : 2019-08-15
Metaphors In The Mind written by Jeannette Littlemore and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with Language Arts & Disciplines categories.
Explores the physical, psychological and social factors that shape the way in which people engage with embodied metaphor, including, for example, the shape of one's body, age, gender, physical or linguistic impairments, ideology and religious beliefs. It will appeal to students and researchers in cognitive linguistics and cognitive psychology.
Metaphors Of Mind
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Author : Robert J. Sternberg
language : en
Publisher: Cambridge University Press
Release Date : 1990-07-27
Metaphors Of Mind written by Robert J. Sternberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-07-27 with Psychology categories.
Metaphors of Mind seeks to help readers understand human intelligence as viewed from a variety of standpoints, such as those of psychology, anthropology, computational science, sociology, and philosophy. Much of the present confusion surrounding the concept of intelligence stems from our having looked at it from these different standpoints without considering how they relate to each other or how they might be combined into a unified view that goes beyond the boundaries of a particular discipline. Readers of Metaphors of Mind will come away with a comprehensive understanding of the concept of intelligence and how ideas about it have evolved and are continuing to evolve.
Clean Language
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Author : Wendy Sullivan
language : en
Publisher: Crown House Publishing
Release Date : 2008-10-24
Clean Language written by Wendy Sullivan and has been published by Crown House Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-24 with Psychology categories.
This book will teach you a new way to communicate which gets to the heart of things! By asking Clean Language questions to explore the metaphors which underpin a person's thinking, you can help people to change their lives in a way that intrinsically respects diversity and supports empowerment. Both you and they will gain profound new insights into what makes them tick. The approach was originally used to help clients to resolve deep trauma. It is now being used to get to the truth and to solve complex problems by some of the sharpest and most innovative people in the world - coaches, business people, educators, health professionals and many others.
Metaphors Of Memory
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Author : D. Draaisma
language : en
Publisher: Cambridge University Press
Release Date : 2000-12-07
Metaphors Of Memory written by D. Draaisma and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12-07 with History categories.
What is memory? It is at the same time ephemeral, unreliable and essential to everything we do. Without memory we lose our sense of identity, reasoning, even our ability to perform simple physical tasks. Yet it is also elusive and difficult to define, and throughout the ages philosophers and psychologists have used metaphors as a way of understanding it. First published in 2000, this fascinating book takes the reader on a guided tour of these metaphors of memory from ancient times to the present day. Crossing continents and disciplines, it provides a compelling history of ideas about the mind by exploring the way these metaphors have been used - metaphors often derived from the techniques and instruments developed over the years to store information, ranging from wax tablets and books to photography, computers and even the hologram. Accessible and thought-provoking, this book should be read by anyone who is interested in memory and the mind.
Metaphors In Mind
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Author : James Lawley
language : en
Publisher: Crown House Pub Limited
Release Date : 2000
Metaphors In Mind written by James Lawley and has been published by Crown House Pub Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Education categories.
Describing how to give individuals an opportunity to discover how their symbolic perceptions are organized, what needs to happen for these to change, and how they can develop as a result, this text includes three client transcripts.
Metaphors Of Mind In Fiction And Psychology
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Author : Michael S. Kearns
language : en
Publisher: University Press of Kentucky
Release Date : 1987-01-01
Metaphors Of Mind In Fiction And Psychology written by Michael S. Kearns and has been published by University Press of Kentucky this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Literary Criticism categories.
Marketing Metaphoria
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Author : Gerald Zaltman
language : en
Publisher: Harvard Business Press
Release Date : 2008
Marketing Metaphoria written by Gerald Zaltman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Metaphors We Live By
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Author : George Lakoff
language : en
Publisher: University of Chicago Press
Release Date : 2008-12-19
Metaphors We Live By written by George Lakoff and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-19 with Philosophy categories.
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Thinking With Metaphors In Medicine
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Author : Alan Bleakley
language : en
Publisher: Routledge
Release Date : 2017-07-06
Thinking With Metaphors In Medicine written by Alan Bleakley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Medical categories.
While medical language is soaked in metaphor, and thinking with metaphor is central to diagnostic work, medicine – that is, medical culture, clinical practice and medical education – outwardly rejects metaphor for objective, literal scientific language. This thought-provoking book argues that this is a misstep, and critically considers what embracing the use of metaphors and similes might mean for shaping medical culture, and especially the doctor–patient relationship, in a healthy way. Thinking With Metaphors in Medicine explores: how metaphors inhabit medicine – sometimes for the better and sometimes for the worse – and how these metaphors can be revealed, appreciated and understood; how diagnostic work utilizes thinking with metaphors; how patient–doctor communication can be better understood and enhanced as a metaphorical exchange; how the landscape of medicine is historically shaped by leading or didactic metaphors, such as ‘the body as machine’ and ‘medicine as war’, which may conflict with other values or perspectives on healthcare, for instance, person-centred care. Outlining the kinds of metaphors and resemblances that inhabit medicine and how they shape practices and identities of doctors, colleagues and patients, this book demonstrates how the landscape of medicine may be reshaped through metaphor shift. It is an important work for all those interested in the use of language and rhetoric in medicine, whether hailing from a humanities, social science or healthcare background.