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Metaphors Of Coronavirus

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Metaphors Of Coronavirus

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Author : Jonathan Charteris-Black
language : en
Publisher: Palgrave Macmillan
Release Date : 2021-11-14

Metaphors Of Coronavirus written by Jonathan Charteris-Black and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-14 with Language Arts & Disciplines categories.

This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis. The author offers insights into the metaphors, metonyms, allegories and symbols of the global crisis and examines how they have contributed to policy formation and communication. Combining metaphor theory with moral foundations theory, he places metaphors in their historical contexts, and then critically questions why certain tropes might be used in particular situations to persuade and convince an audience. The book takes an integrated approach, involving ideas from cognitive linguistics, history, social psychology and literature to produce a multi-layered and thematically rich interpretation of the language of the pandemic and its social and political consequences. It will be relevant to readers with a background in these areas, as well as anyone with a general interest in the language used to make sense of this global event.

Multimodal Metaphor

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Author : Charles Forceville
language : en
Publisher: Walter de Gruyter
Release Date : 2009

Multimodal Metaphor written by Charles Forceville and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad

Metaphors Of Coronavirus

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Author : Jonathan Charteris-Black
language : en
Publisher: Springer Nature
Release Date : 2021-11-12

Metaphors Of Coronavirus written by Jonathan Charteris-Black and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-12 with Language Arts & Disciplines categories.

Visual Metaphor

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Author : Gerard J. Steen
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-12-15

Visual Metaphor written by Gerard J. Steen and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-15 with Language Arts & Disciplines categories.

Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Communicating Covid 19

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Author : Monique Lewis
language : en
Publisher: Springer Nature
Release Date : 2021-10-07

Communicating Covid 19 written by Monique Lewis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-07 with Social Science categories.

This book explores communication during the first year of the COVID-19 pandemic. Featuring the work of leading communication scholars from around the world, it offers insights and analyses into how individuals, organisations, communities, and nations have grappled with understanding and responding to the pandemic that has rocked the world. The book examines the role of journalists and news media in constructing meanings about the pandemic, with chapters focusing on public interest journalism, health workers and imagined audiences in COVID-19 news. It considers public health responses in different countries, with chapters examining community-driven approaches, communication strategies of governments and political leaders, public health advocacy, and pandemic inequalities. The role of digital media and technology is also unravelled, including social media sharing of misinformation and memetic humour, crowdsourcing initiatives, the use of data in modelling, tracking and tracing, and strategies for managing uncertainties created in a pandemic.

A Method For Linguistic Metaphor Identification

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Author : Gerard J. Steen
language : en
Publisher: John Benjamins Publishing
Release Date : 2010-06-23

A Method For Linguistic Metaphor Identification written by Gerard J. Steen and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-23 with Language Arts & Disciplines categories.

This book presents a complete method for the identification of metaphor in language at the level of word use. It is based on extensive methodological and empirical corpus-linguistic research in two languages, English and Dutch. The method is formulated as an explicit manual of instructions covering one chapter, the method being a development and refinement of the popular MIP procedure presented by the Pragglejaz Group in 2007. The extended version is called MIPVU, as it was developed at VU University Amsterdam. Its application is demonstrated in five case studies addressing metaphor in English news texts, conversations, fiction, and academic texts, and Dutch news texts and conversations. Two methodological chapters follow reporting a series of successful reliability tests and a series of post hoc troubleshooting exercises. The final chapter presents a first empirical analysis of the findings, and shows what this type of methodological attention can mean for research and theory.

Metaphor In Use

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Author : Fiona MacArthur
language : en
Publisher: John Benjamins Publishing
Release Date : 2012

Metaphor In Use written by Fiona MacArthur and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.

Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world providing important insights into the different factors that produce variation but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.

A Word For Every Day Of The Year

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Author : Steven Poole
language : en
Publisher: Hachette UK
Release Date : 2019-10-03

A Word For Every Day Of The Year written by Steven Poole and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Language Arts & Disciplines categories.

A weird and wonderful word and its meaning for every day of the year. Who knew that to dringle is to 'waste time in a lazy lingering manner'? Or that a sudden happy ending could be termed a eucotastrophe? Looking for an alternative word to 'bullshit'? Then try taradiddle. A Word for Every Day of the Year is a fascinating collection of 366 words and their definitions, perfect for anyone who loves the richness of the English language, its diversity and wants to expand their vocabulary. Each day offers a rare and remarkable word with its history and definition and occasionally a challenge to include it in our lives.

Viral Loads

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Author : Lenore Manderson
language : en
Publisher: UCL Press
Release Date : 2021-09-20

Viral Loads written by Lenore Manderson and has been published by UCL Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-20 with Social Science categories.

Drawing upon the empirical scholarship and research expertise of contributors from all settled continents and from diverse life settings and economies, Viral Loads illustrates how the COVID-19 pandemic, and responses to it, lay bare and load onto people’s lived realities in countries around the world. A crosscutting theme pertains to how social unevenness and gross economic disparities are shaping global and local responses to the pandemic, and illustrate the effects of both the virus and efforts to contain it in ways that amplify these inequalities. At the same time, the contributions highlight the nature of contemporary social life, including virtual communication, the nature of communities, neoliberalism and contemporary political economies, and the shifting nature of nation states and the role of government. Over half of the world’s population has been affected by restrictions of movement, with physical distancing requirements and self-isolation recommendations impacting profoundly on everyday life but also on the economy, resulting also, in turn, with dramatic shifts in the economy and in mass unemployment. By reflecting on how the pandemic has interrupted daily lives, state infrastructures and healthcare systems, the contributing authors in this volume mobilise anthropological theories and concepts to locate the pandemic in a highly connected and exceedingly unequal world. The book is ambitious in its scope – spanning the entire globe – and daring in its insistence that medical anthropology must be a part of the growing calls to build a new world.

Metaphor Cancer And The End Of Life

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Author : Elena Semino
language : en
Publisher: Routledge
Release Date : 2017-11-28

Metaphor Cancer And The End Of Life written by Elena Semino and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-28 with Language Arts & Disciplines categories.

This book presents the methodology, findings and implications of a large-scale corpus-based study of the metaphors used to talk about cancer and the end of life (including care at the end of life) in the UK. It focuses on metaphor as a central linguistic and cognitive tool that is frequently used to talk and think about sensitive and subjective experiences, such as illness, emotions, death, and dying, and that can both help and hinder communication and well-being, depending on how it is used. The book centers on a combination of qualitative analyses and innovative corpus linguistic methods. This methodological assemblage was applied to the systematic study of the metaphors used in a 1.5-million-word corpus. The corpus consists of interviews with, and online forum posts written by, members of three stakeholder groups, namely: patients diagnosed with advanced cancer; unpaid carers looking after a relative with a diagnosis of advanced cancer; and healthcare professionals. The book presents a range of qualitative and quantitative findings that have implications for: metaphor theory and analysis; corpus linguistic and computational approaches to metaphor; and training and practice in cancer care and hospice, palliative and end-of-life care.

Metaphors Of Coronavirus

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