Micro Targeting Chancen Und Risiken F R Unternehmen Und Gesellschaft
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Micro Targeting Chancen Und Risiken F R Unternehmen Und Gesellschaft
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Author : Maxim Müller
language : de
Publisher: GRIN Verlag
Release Date : 2022-06-15
Micro Targeting Chancen Und Risiken F R Unternehmen Und Gesellschaft written by Maxim Müller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Heilbronn, ehem. Fachhochschule Heilbronn, Sprache: Deutsch, Abstract: Die Arbeit befasst sich mit dem Begriff Micro Targeting und mit der Analyse seiner Chancen und Risiken für Unternehmen und die Gesellschaft. Das Ziel dieser Thesis ist es, einen Überblick über das Thema zu verschaffen und aufzuzeigen, welche Relevanz der Staat, die Unternehmen, die Gesellschaft und persönliche Daten für dieses Themengebiet haben. Micro Targeting ist eine komplexe und auf einer künstlichen Intelligenz basierende Technologie, welche individuelle und zielgerichtete Kundenansprache im Online Marketing ermöglicht. Die zentrale Forschungsfrage dieser Arbeit lautet daher: Wie hat sich der zunehmende Einsatz von Micro Targeting auf Social Media auf die Gesellschaft und ihr Konsumverhalten ausgewirkt und welche Risiken bringt diese Technologie mit sich? Um die Forschungsfrage zu beantworten, wurde eine Mischung aus der qualitativen und der quantitativen Studie verwendet. Die quantitative Studie wurde dabei mithilfe einer Online-Umfrage zum Thema der Einstellung der heutigen Generationen zum interessenbasierten Online Marketing durchgeführt, welche sich hauptsächlich an den deutschsprachigen Generationen Z und Y orientiert hat. Basierend aus den Ergebnissen der quantitativen und der qualitativen Studien konnten diverse Chancen und Risiken sowie Handlungsempfehlungen für Unternehmen und die Politik ausgearbeitet werden.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Innovative Business Practices
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Author : Alkis Thrassou
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2013-07-16
Innovative Business Practices written by Alkis Thrassou and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-16 with Business & Economics categories.
This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
Disinformation And Fake News
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Author : Shashi Jayakumar
language : en
Publisher: Springer Nature
Release Date : 2020-10-31
Disinformation And Fake News written by Shashi Jayakumar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-31 with Political Science categories.
This book is a collection of chapters penned by practitioners from around the world on the impact that disinformation and fake news has had in both the online and social sphere. While much has been said about individual disinformation campaigns in specific countries, this book offers a panoramic view of how these campaigns are conducted, who they target, and how they are spread. By bringing together research on specific countries and international data mined from questionnaires and online studies, the understanding of the term 'fake news' is greatly expanded and the issues we face are brought to light. The book includes contributions by experts such as Jean-Baptiste Vilmer (Macron Leaks), and includes case studies from Asia, such as Singapore and Myanmar, written in an accessible manner for the general interested reader, practitioners and policymakers in the field.
Gender Change In Academia
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Author : Birgit Riegraf
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-07-15
Gender Change In Academia written by Birgit Riegraf and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-15 with Social Science categories.
Editors’ Foreword The fundamental changes currently taking place in the national and international science landscapes can no longer be overlooked. Within those changes, reforms do not go ‘as planned’ but, as is always the case with processes of rationali- tion, have a series of unintended effects. At the same time it becomes incre- ingly clear who in this process are the winners and who are the losers, although this is still subject to fluctuation and change. This can be illustrated by two - amples from current events: Where the range of taught courses is concerned, as part of the Bologna Process the new structuring of student study paths and their organisation is aimed at unifying the European area of science to ensure a study that is equally permissive and efficient. However, it is to be deplored that the mobility of s- dents has become more restricted because of an increasing specialisation in the available study paths. Also, bachelor degrees do not meet with the anticipated high response from the labour market in all countries, so that the master’s degree is becoming more or less a ‘must’, while at the same time the number of study places on master’s courses is limited. Instead of the intended reduction in the duration of study time in comparison to the previous German ‘Magister’ and ‘Diplom’, rather a prolongation in the duration of studies has been recorded.
International Environmental Management Benchmarks
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Author : David M.W.N. Hitchens
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
International Environmental Management Benchmarks written by David M.W.N. Hitchens and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.
This book shows what sustainable development means for the business community and presents best practice approaches in environmental management from Japan, the USA, Brazil and seven European countries. It stresses that international competitiveness depends on the effective use of innovative management tools and has to be supported by an intelligent system of environmental regulation. Experts with many years of practical experience share their knowledge of how to achieve excellency in environmental performance, and present concrete steps towards a sustainable company.
Swiss Energy Governance
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Author : Peter Hettich
language : en
Publisher: Springer Nature
Release Date : 2021-11-26
Swiss Energy Governance written by Peter Hettich and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-26 with Law categories.
This open access book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research (SCCER CREST) and jointly implemented by several universities. It identifies political, economic and legal challenges and opportunities in the energy transition from a governance perspective by exploring a variety of tools that allow state, non-state and transnational actors to manage the transition of the energy industry toward less fossil-fuel reliance. When analyzing the roles of these actors, the authors examine not only formal procedures such as political and democratic processes, but also market behavior and societal practices. In other words, the handbook focuses on both the behavior and the positive and normative frameworks of political actors, bureaucracies, courts, international organizations, lobby groups, civil society, economic actors and individuals. The authors subsequently use their findings to formulate specific guidelines for lawmakers and other rule-makers, as well as private and public actors. To do so, they draw on approaches stemming from the legal, political and management sciences.
Digital Enterprise Technology
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Author : Pedro Filipe Cunha
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-09-18
Digital Enterprise Technology written by Pedro Filipe Cunha and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-18 with Computers categories.
The first Digital Enterprise Technology (DET) International Conference was held in Durham, UK in 2002 and the second DET Conference in Seattle, USA in 2004. Sponsored by CIRP (College International pour la Recherche en Productique), the third DET Conference took place in Setúbal, Portugal in 2006. Digital Enterprise Technology: Perspectives and Future Challenges is an edited volume based on this conference. Topics include: distributed and collaborative design, process modeling and process planning, advanced factory equipment and layout design and modeling, physical-to-digital environment integrators, enterprise integration technologies, and entrepreneurship in DET.
Big Data In Context
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Author : Thomas Hoeren
language : en
Publisher: Springer
Release Date : 2017-10-17
Big Data In Context written by Thomas Hoeren and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with Law categories.
This book is open access under a CC BY 4.0 license. This book sheds new light on a selection of big data scenarios from an interdisciplinary perspective. It features legal, sociological and economic approaches to fundamental big data topics such as privacy, data quality and the ECJ’s Safe Harbor decision on the one hand, and practical applications such as smart cars, wearables and web tracking on the other. Addressing the interests of researchers and practitioners alike, it provides a comprehensive overview of and introduction to the emerging challenges regarding big data.All contributions are based on papers submitted in connection with ABIDA (Assessing Big Data), an interdisciplinary research project exploring the societal aspects of big data and funded by the German Federal Ministry of Education and Research.This volume was produced as a part of the ABIDA project (Assessing Big Data, 01IS15016A-F). ABIDA is a four-year collaborative project funded by the Federal Ministry of Education and Research. However the views and opinions expressed in this book reflect only the authors’ point of view and not necessarily those of all members of the ABIDA project or the Federal Ministry of Education and Research.
Artificial Intelligence In Society
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11
Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.