Mind To Mind Marketing
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Marketing To The Mind
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Author : Richard C. Maddock
language : en
Publisher: Praeger
Release Date : 1996-09-09
Marketing To The Mind written by Richard C. Maddock and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-09-09 with Business & Economics categories.
This is a study of the unconscious mind - the right side of the brain - and how advertising affects and directs it. It provides an explanation of what guides human motivation and behaviour, illustrating how "marketing to the mind" provides a better chance
The Advertised Mind
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Author : Erik Du Plessis
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
The Advertised Mind written by Erik Du Plessis and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
The Branded Mind
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Author : Erik Du Plessis
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-02-03
The Branded Mind written by Erik Du Plessis and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Business & Economics categories.
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
After Image
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Author : John Grant
language : en
Publisher:
Release Date : 2003
After Image written by John Grant and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Brand name products categories.
Mind To Mind Marketing
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Author : Harry Alder
language : en
Publisher: Kogan Page Publishers
Release Date : 2001
Mind To Mind Marketing written by Harry Alder and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
In Mind to Mind Marketing psychologist Harry Alder draws on his knowledge of Neuro Linguistic Programming (NLP), and the extensive work he has undertaken with many organizations looking to achieve a superior way of communicating with their customers to create mind-to-mind marketing.
One Thousand And One Marketing Ideas
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Author : Benjamin Deleon
language : en
Publisher: Dgxmedia
Release Date : 2003-01-01
One Thousand And One Marketing Ideas written by Benjamin Deleon and has been published by Dgxmedia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Advertising categories.
Neuromarketing A Peep Into Customer S Minds
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Author : J. K. Sharma
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2010-01-30
Neuromarketing A Peep Into Customer S Minds written by J. K. Sharma and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-30 with Business & Economics categories.
What consumers think is not necessarily what they do. Unearthing this ambiguity between the thinking mind and the doing mind of a consumer is one of the greatest challenges faced by the marketers today. Researchers in the field have devised a new concept called neuro-marketing, which maps the cognitive behaviour of a consumer. This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
The Social Media Mind
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Author : David Amerland
language : en
Publisher: New Line Publishing
Release Date : 2015-10-04
The Social Media Mind written by David Amerland and has been published by New Line Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-04 with Computers categories.
Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others?Why is social media so radically different from traditional marketing?How are social media success stories created?How can social media help save costs in business?Why is social media changing so many aspects of our world?What does it take to develop a social media mind?Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.
How To Get Inside Someone S Mind And Stay There
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Author : Jacky Fitt
language : en
Publisher: Business Expert Press
Release Date : 2018-04-09
How To Get Inside Someone S Mind And Stay There written by Jacky Fitt and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-09 with Business & Economics categories.
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.
The Branded Mind
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Author : Erik Du Plessis
language : en
Publisher:
Release Date : 2011
The Branded Mind written by Erik Du Plessis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.