Mindcode The Science Of Getting The Brain To Buy
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Mindcode The Science Of Getting The Brain To Buy
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Author : Jürgen klaric
language : en
Publisher: Planeta Publishing
Release Date : 2018-09-25
Mindcode The Science Of Getting The Brain To Buy written by Jürgen klaric and has been published by Planeta Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Business & Economics categories.
The latest book by Jürgen Klarić focuses on how to successfully sell products and services. The method and techniques presented in this book come from various lab studies. They are also endorsed by anthropological and neuroscientific research. In this book, the author proves that the sales processes we commonly use are extremely exhausting and not very effective, mainly because we don't know how the mind works, even if we listen to people. A bestseller shortly after its launching, MINDCODE has become a commercial and sales model of companies such as General Motors, Movistar, Claro, SAB-Miller and Ikea.
Crack The Customer Mind Code
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Author : Gary Hennerberg
language : en
Publisher: Morgan James Publishing
Release Date : 2016-01-26
Crack The Customer Mind Code written by Gary Hennerberg and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Business & Economics categories.
Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
Mind Code And Context
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Author : T. Givon
language : en
Publisher: Psychology Press
Release Date : 2014-01-21
Mind Code And Context written by T. Givon and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-21 with Language Arts & Disciplines categories.
Scholars concerned with the phenomenon of mind have searched through history for a principled yet non-reductionist approach to the study of knowledge, communication, and behavior. Pragmatics has been a recurrent theme in Western epistemology, tracing itself back from pre-Socratic dialectics and Aristotle's bio- functionalism, all the way to Wittgenstein's content-dependent semantics. This book's treatment of pragmatics as an analytic method focuses on the central role of context in determining the perception, organization, and communication of experience. As a bioadaptive strategy, pragmatics straddles the middle ground between absolute categories and the non-discrete gradation of experience, reflecting closely the organism's own evolutionary compromises. In parallel, pragmatic reasoning can be shown to play a pivotal role in the process of empirical science, through the selection of relevant facts, the abduction of likely hypotheses, and the construction of non-trivial explanations. In this volume, Professor Givon offers pragmatics as both an analytic method and a strategic intellectual framework. He points out its relevance to our understanding of traditional problems in philosophy, anthropology, linguistics, cognitive psychology, neuro-biology, and evolution. Finally, the application of pragmatics to the study of the mind and behavior constitutes an implicit challenge to the current tenets of artificial intelligence.
The Mind Code
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Author : SANJEEV SAREEN
language : en
Publisher: sanjeev sareen
Release Date : 2023-08-11
The Mind Code written by SANJEEV SAREEN and has been published by sanjeev sareen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-11 with Body, Mind & Spirit categories.
We perceive and interact with the outside world, but only in the context of how our minds and intellects interpret it. Only through our minds can the outer world reach us and cause us to smile in happiness or cry in sadness. Our emotions, interpersonal interactions, and decision-making are all impacted by our mental health, which affects how we think, feel, and act. Stress management, resilience building, and overcoming obstacles in life are all facilitated by good mental health. The world is, as our mind is. Therefore, mental development and control are of utmost importance. Finding a mind that is unaffected by its interaction with fluctuation is truly unusual. like heat, which cannot exist without fire. But most people let their minds wander and follow their own sweet wills and desires. It wanders and is erratic, like a poorly trained animal or a spoiled child who receives excessive indulgence from their parents. But there is nothing to feel any guilt sort of thing because it is normal. It is the very nature of the mind; everyone is facing the mind like that only. But, yes, it is not good a thing to be led by it compulsively. It unnecessarily creates a lot of mental stress and mental health problems. It doesn’t necessarily have to be like that only. We can make conscious efforts to understand the mind, establish some control over it, and bring some order into it for a better life. And the good thing is, it is possible, the nature of the mind can be changed. It's crucial to understand that mindsets have a crucial role in behavior and health, rather than being merely incidental. Real happiness is not found in positions of power or material wealth. Happiness is the result of a pure, peaceful, and controlled mind. It is the mind which is the source of both our pleasure and misery. Although these are common occurrences for us, we don't classify them as significant. We frequently overlook the reality that our thoughts, mindsets, and aspirations are influencing our lives. Every human action can be explained in terms of the 'mind' that causes it. Every action that results from the mind, has at least two components—the physical and the mental. We have to strive to keep a balance between the two to act effectively. When the mind and body cooperate without overwhelming one another, it becomes "spiritual" in the process. The nature of the human mind is a bit challenging to comprehend because it is hidden and nuanced. But if you make an effort to know about the mind and how to manipulate it, you can shape it in whatever way you like. Even science validates the possibility of rewiring the brain. It is plastic and incredibly malleable. Understandably, every study ought to contain both a theoretical and a practical component. The intellect tries to settle for the theory alone, but the actual perception of the truth that the theory contains is bigger and more magnificent. Success comes from applying the sermons, not just hearing them. This book covers the psychological, philosophical, and Spiritual aspects of Mind management. This is a guidebook containing techniques and practical exercises. Working on these guidelines, you will learn how to have mind control for a growth mindset, and peace of mind, control negative thoughts, and master your emotions. It is basically all about mental health and improving the state of mind. This book contains the Universal Secrets that govern every area of life. Remember, one who conquers the mind conquers the world. So, let’s make the best use of the opportunity here to understand various aspects of the mind and the way to harness it.
The Crucible Of Consciousness
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Author : Zoltan Torey
language : en
Publisher: MIT Press
Release Date : 2009-04-17
The Crucible Of Consciousness written by Zoltan Torey and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-17 with Philosophy categories.
An interdisciplinary examination of the evolutionary breakthroughs that rendered the brain accessible to itself. In The Crucible of Consciousness, Zoltan Torey offers a theory of the mind and its central role in evolution. He traces the evolutionary breakthrough that rendered the brain accessible to itself and shows how the mind-boosted brain works. He identifies what it is that separates the human's self-reflective consciousness from mere animal awareness, and he maps its neural and linguistic underpinnings. And he argues, controversially, that the neural technicalities of reflective awareness can be neither algorithmic nor spiritual—neither a computer nor a ghost in the machine. The human mind is unique; it is not only the epicenter of our knowledge but also the outer limit of our intellectual reach. Not to solve the riddle of the self-aware mind, writes Torey, goes against the evolutionary thrust that created it. Torey proposes a model that brings into a single focus all the elements that make up the puzzle: how the brain works, its functional components and their interactions; how language evolved and how syntax evolved out of the semantic substrate by way of neural transactions; and why the mind-endowed brain deceives itself with entelechy-type impressions. Torey first traces the language-linked emergence of the mind, the subsystem of the brain that enables it to be aware of itself. He then explores this system: how consciousness works, why it is not transparent to introspection, and what sense it makes in the context of evolution. The “consciousness revolution” and the integrative focus of neuroscience have made it possible to make concrete formerly mysterious ideas about the human mind. Torey's model of the mind is the logical outcome of this, highlighting a coherent and meaningful role for a reflectively aware humanity.
Mind Code
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Author : Charles E. Bailey
language : en
Publisher:
Release Date : 2013-05-01
Mind Code written by Charles E. Bailey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-01 with Science categories.
Mind Code describes how we know the world we live in and how language and semantics shape this knowledge by influencing the way we think, feel, and behave - how we relate to that world and to others. Mind Code puts life as we know it into a coherent, systematic perspective that explains functional relations and processes across biological organisms, natural language, brains, and the physical world. The concept of a mind code comes from deciphering and understanding the key to the natural language code. Thus we have the key for understanding the how and why of human thought. We hold the key that can enhance our harmonious interaction with nature and the practical application of cooperative behavior across humanity.
Brain Policy
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Author : Robert H. Blank
language : en
Publisher: Georgetown University Press
Release Date : 1999-02-01
Brain Policy written by Robert H. Blank and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-01 with Medical categories.
Neural grafting, virtual reality, gene therapy, psychotropic drugs ... As startling new treatments emerge for disorders of the brain, new concerns are arising along with them. In the first book to examine the implications of the full range of revolutionary interventions now possible in the human brain, Robert H. Blank warns that while these new techniques may promise medical wonders, they also raise profound political questions. Our rapidly unfolding knowledge about the brain and the accompanying applications have three main policy dimensions: funding research initiatives, controlling individual use, and assessing social consequences. But underlying these aspects, Blank argues, are more disturbing issues that pose fundamental challenges to our conceptions of equality, autonomy, freedom, responsibility, and human nature itself. Brain Policy makes the key facts from the technical literature readily accessible to social scientists and general readers and points out the implications for our society. Blank first explains the structure and function of the nervous system and current theories of brain operation; he then assesses the uses and potential abuses of various intervention techniques. He identifies the public policy issues raised by discoveries in the neurosciences and calls for intensified scrutiny of the advantages and disadvantages of new technologies. Warning that the risks and dangers of the dramatic developments in neuroscience are potentially large, Blank offers a means of understanding these scientific advances and the philosophical and political issues they entail. This book will be of interest to social scientists, policy analysts, policy makers, bioethicists, scientists who want to see the bigger picture, and the informed reader with an interest in the implications of neuroscience for themselves and society.
The Code Of The Extraordinary Mind
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Author : Vishen Lakhiani
language : en
Publisher: Rodale
Release Date : 2016-05-10
The Code Of The Extraordinary Mind written by Vishen Lakhiani and has been published by Rodale this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-10 with Self-Help categories.
What if everything we think we know about how the world works--our ideas of love, education, spirituality, work, happiness, and love--are based on Brules (bullsh*t rules) that get passed from generation to generation and are long past their expiration date? This book teaches you to think like some of the greatest non-conformist minds of our era, to question, challenge, hack, and create new rules for YOUR life so you can define success on your own terms. The Code of the Extraordinary Mind is a blueprint of laws to break us free from the shackles of an ordinary life. It makes a case that everything we know about the world is shaped by conditioning and habit. And thus, most people live their lives based on limiting rules and outdated beliefs about pretty much everything--love, work, money, parenting, sex, health, and more--which they inherit and pass on from generation to generation. But what if you could remove these outdated ideas and start anew? What would your life look like if you could forget the rules of the past, and redefine what happiness, purpose, and success mean for you? Not Just a Book, but a Movement Blending computational thinking, integral theory, modern spirituality, evolutionary biology, and humor, personal growth entrepreneur Vishen Lakhiani provides a revolutionary 10-point framework for understanding and enhancing the human self. You will learn about bending reality. You will learn how to apply unique models like consciousness engineering to help you learn and grow at speeds like never before. You will learn to make a dent in the universe and discover your quest. This framework is based on Lakhiani’s personal experiences, the 5 million people he’s reached through Mindvalley, and 200 hours of interviews and questions posed to incredible minds, including Elon Musk, Richard Branson, Peter Diamandis, Ken Wilber, Dean Kamen, Arianna Huffington, Michael Beckwith, and other legendary leaders. In a unique fusion of cutting-edge ideas, personal stories, irreverence, and a brilliant teaching style, Lakhiani reveals the 10 powerful laws that form a step-by-step process that you can apply to life to shed years of struggle and elevate yourself to exceptional new heights. The 10 Laws to an Extraordinary Life This book challenges conventional ideas of relationships, goal-setting, mindfulness, happiness, and meaning. In a unique fusion of cutting-edge ideas, personal stories, and humorous irreverence, and not to mention, humor and napkin diagrams, this framework combines computational thinking with personal growth to provide a powerful framework for re-coding yourself--and replacing old, limiting models that hold you back with new, empowering beliefs and behaviors that set you on the path toward an extraordinary life. A life of more happiness and achievement than you might have dared to dream possible. Once you discover the code, you will question your limits and realize that there are none. Step into a new understanding of the world around you and your place in it, and find yourself operating at a new, extraordinary level in every way...happiness, purpose, fulfilment, and love. This Book Is a Living, Breathing Manifesto That Goes Beyond a Traditional Publication For those who want more, The Code of the Extraordinary Mind connects to a full on immersive experience including ways for you to dive into particular chapters to unlock additional videos or training and connect with each other and the author to learn via peer-to-peer learning networks.
Memory S Voice
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Author : Daniel L. Alkon
language : en
Publisher:
Release Date : 1993-12-23
Memory S Voice written by Daniel L. Alkon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-12-23 with Psychology categories.
One of America's leading brain researchers conducts a dazzling exploration of the brain and its ability to remember. "A rich telling of the search for how the brain remembers, one of the most exciting stories now unfolding in the scientific world".--Psychology Today. Photos and drawings.
We Are Blind
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Author : Jürgen Klarić
language : en
Publisher: Paidos México
Release Date : 2018-09-14
We Are Blind written by Jürgen Klarić and has been published by Paidos México this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-14 with Business & Economics categories.
The conference "We are blind" made Jürgen Klaric famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen Klaric's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement.