Mit Tapahtuu Huomenna Sponsoroinnille
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Mit Tapahtuu Huomenna Sponsoroinnille
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Author : Ellun Kanat Oy
language : fi
Publisher: WSOY
Release Date : 2018-10-18
Mit Tapahtuu Huomenna Sponsoroinnille written by Ellun Kanat Oy and has been published by WSOY this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Literary Collections categories.
Pelkkä sponsorointi tai pro bono eivät vie enää yritystä sinne, minne tänä päivänä pitäisi. Tarvitaan arvoliittolaisuutta - kumppanuutta, jota tehdään yhteisten arvojen pohjalta. Vahvempi yhteistyö vaatii kuitenkin molemmilta osapuolilta paljon, mutta se voi myös antaa moninkertaisesti.
Mit Tapahtuu Huomenna
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Author : Ellun Kanat Oy
language : fi
Publisher: WSOY
Release Date : 2018-10-18
Mit Tapahtuu Huomenna written by Ellun Kanat Oy and has been published by WSOY this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Literary Collections categories.
Elämme maailmassa, jossa kaikilla, joilla on nettiyhteys, on mahdollisuus saada mielipiteensä kuuluviin ja joukot masinoitua puolelleen. On tultu kauas siitä, että asioista keskustellaan vain eliitin kesken vakavissa medioissa. Tämän muutoksen ymmärtäminen on yrityksille elämän ja kuoleman kysymys. Mainetta ei enää hallita, vaan sitä rakennetaan. Parhaiten se onnistuu tekemällä mahdollisuusviestintää eli osallistumalla alati pulputtavaan keskusteluun.
Sponsorship For A Return On Investment
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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2012-06-14
Sponsorship For A Return On Investment written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.
Liberating The Corporate Soul
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Author : Richard Barrett
language : en
Publisher: Routledge
Release Date : 2013-09-13
Liberating The Corporate Soul written by Richard Barrett and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.
Humor In Advertising
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Author : Charles S. Gulas
language : en
Publisher: M.E. Sharpe
Release Date : 2006
Humor In Advertising written by Charles S. Gulas and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
A Tiny History Of Service Design
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Author : Daniele Catalanotto
language : en
Publisher:
Release Date : 2018-09-14
A Tiny History Of Service Design written by Daniele Catalanotto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-14 with categories.
A two hour read book that shows the different events that made it possible for Service Design to be such a great field today.
My Little Pony Equestria Girls Taikaa Taikaa Aina Vaan
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Author : Perdita Finn
language : fi
Publisher: Lindhardt og Ringhof
Release Date : 2020-02-14
My Little Pony Equestria Girls Taikaa Taikaa Aina Vaan written by Perdita Finn and has been published by Lindhardt og Ringhof this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-14 with Juvenile Fiction categories.
Tytöt ovat palanneet seikkailuntäyteiseltä Ikimetsän kesäleiriltä. Leirikeskus on pelastettu katastrofin kynsistä, mutta tytöille ei jää aikaa rentoutua, sillä paikan korjaukseen on kerättävä varoja. Tavanomaiset autonpesutempaukset eivät nyt riitä, joten on keksittävä jotain uutta. Musiikkivideokisaan osallistuminen on yksi ideoista, ja elokuvan taikaakin kokeillaan rahankeruussa. Mutta kun oikea taika astuu kuvaan, tyttöjen on aika testata omat erityistaitonsa ja Equestria-yhteytensä, jotka he ovat vastikään löytäneet. Liity MY LITTLE PONYN taianomaiseen maailmaan ja tutustu Equestriaan yhdessä Rainbow Dashin, Pinkie Pien, Twilight Sparklen, Fluttershyn, Applejackin ja Rarityn kanssa. Tytöt kokevat yhdessä joukon jännittäviä seikkailuja, jotka ovat täynnä ystävyyttä, mysteerejä ja huimaavan lumoavaa taikaa.
Feast For The Eyes
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Author : Susan Bright
language : en
Publisher: Aperture Foundation
Release Date : 2017
Feast For The Eyes written by Susan Bright and has been published by Aperture Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Food presentation categories.
Food has been a much-photographed subject throughout the history of photography, across genres, including art and advertising. This is the first book to survey the rich history of food in photography, and the photographers who developed new ways of describing food in pictures. Through key images, Susan Bright explores the important figures and movements of food photography to provide an essential primer, from the earliest photographers to contemporary artists.
Intermediality And Media Change
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Author : Juha Herkman
language : en
Publisher: University of Tampere
Release Date : 2012
Intermediality And Media Change written by Juha Herkman and has been published by University of Tampere this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Intermediality categories.
Abstract: This book is about intermediality as an approach to analysing and understanding media change. Intermediality and Media Change is critical of technological determinism that characterises 'new media discourse' about the ongoing digitalization, framed as a revolution and creating sharp contrasts between old and new media. Intermediality instead emphasises paying attention to continuities between media of all types and privileges a comparative perspective on technological changes in media over time and space. The concept of intermediality refers to interaction and interrelationships between media. This focus is important in two ways. It strengthens the mutual construction and articulation of media (forms) as a vital element of the research agenda. In contrast to the emphasis on convergence, it also permits the consideration of the parallel construction and articulation of specific features and identities that characterise a medium, as well as the emergence of new divergences. Intermediality and Media Change studies intermediality from both theoretical and empirical perspectives. The book starts by positioning intermediality as a theory and a methodological approach. The first group of articles focuses on critical reflection of media and mediation as concepts. The second group deals with intermediality in discourses about media change. The third group concentrates on analysis of representative cases, and the fourth group focuses on media institutions and professions
Valheiden Vangit
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Author : Willow Rose
language : fi
Publisher: Word Audio Publishing
Release Date : 2023-07-07
Valheiden Vangit written by Willow Rose and has been published by Word Audio Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-07 with Fiction categories.
Supersuositun Eva Rae Thomas -dekkarisarjan henkeäsalpaavan jännittävä ykkösosa Kun mystisesti partioleiriltä kadonneen 12-vuotiaan paikallisen surffarilupauksen, Sophie Williamsin, ruumis löytyy rantabulevardilta makuupussiin sullottuna, koko idyllinen Cocoa Beachin pikkukaupunki järkyttyy. Myös entinen FBI-profiloija Eva Rae Thomas kiinnostuu tapauksesta, vaikka oikeastaan hän on muuttanut lastensa kanssa vanhaan kotikaupunkiinsa toipuakseen tuskallisesta avioerosta ja pysyäkseen erossa poliisityöstä. Kaiken lisäksi tapauksen tutkintaa johtaa Eva Raen rakas lapsuudenystävä Matt Miller. Pian julma rikos saa kuitenkin jatkoa ja Eva Rae ja Matt alkavat käsittää, että heillä saattaa olla käsissään sarjamurhaaja, jonka sairaat visiot uhkaavat koko pikkukaupungin hyvinvointia ja kaikkea, mikä heille on rakasta. Willow Rose on miljoonia teoksia myynyt menestyskirjailija, jota ei turhaan kutsuta ”juonenkäänteiden kuningattareksi”. Entisestä FBI-profiloijasta Eva Rae Thomasista kertova kirjasarja kipusi ilmestyessään heti myyntilistojen kärkeen. Valheiden vangit on sarjan ensimmäinen osa.