Mitarbeiterkommunikation Im Internationalen Spannungsfeld Die Strategische Ausrichtung Interner Kommunikation In International T Tigen Unternehmen Vor Dem Hintergrund Kultureller Einfl Sse
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Mitarbeiterkommunikation Im Internationalen Spannungsfeld Die Strategische Ausrichtung Interner Kommunikation In International T Tigen Unternehmen Vor Dem Hintergrund Kultureller Einfl Sse
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2022-06-15
Mitarbeiterkommunikation Im Internationalen Spannungsfeld Die Strategische Ausrichtung Interner Kommunikation In International T Tigen Unternehmen Vor Dem Hintergrund Kultureller Einfl Sse written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.
Masterarbeit aus dem Jahr 2021 im Fachbereich BWL - Unternehmenskommunikation, Note: 1,7, Johannes Gutenberg-Universität Mainz (Institut für Publizistik), Sprache: Deutsch, Abstract: Im Zeitalter der Globalisierung ist Unternehmenskommunikation längst nicht mehr auf die Stakeholder eines Landes beschränkt, sondern findet zunehmend über verschiedene Länder, Kulturen und Sprachräume hinweg statt. Das stellt international agierende Unternehmen vor ein strategisches Dilemma: eine global konsistente Kommunikation gegenüber der Berücksichtigung lokaler und kultureller Bedürfnisse. Diese Strategiefrage tritt bereits innerhalb des Unternehmens bei der heterogenen, internationalen Mitarbeiterschaft auf. Die vorliegende Studie untersucht, wie international tätige Unternehmen ihre interne Kommunikation vor dem Hintergrund kultureller Einflüsse strategisch gestalten und welche Herausforderungen sie dabei wahrnehmen. Hierfür wird das Konstrukt nationaler Kultur näher beleuchtet und der Zusammenhang zur Unternehmenskommunikation hergestellt. Die Betrachtung internationaler Unternehmenskommunikation erfolgt auf der Grundlage der globalen Exzellenztheorie, die wiederum Basis für die Strategiefrage internationaler Unternehmenskommunikation ist. Zuletzt wird das Aufgabenfeld der internen Kommunikation unter internationaler Perspektive ergründet. Die Analyse zwölf qualitativer Leitfadeninterviews mit Kommunikationsverantwortlichen deutscher, international tätiger Großunternehmen legt nahe, dass die internationale interne Kommunikation kulturellen, gesellschaftlichen sowie unternehmensbezogenen Rahmenfaktoren unterliegt. Bei der strategischen Ausrichtung ihrer internen Kommunikationsinstrumente wählen die Unternehmen zur Mitarbeiteransprache einen Mittelweg zwischen globaler Standardisierung und kultureller Differenzierung, indem die Kommunikationszentrale selbst Konzernthemen verantwortet und den nationalen Kommunikationseinheiten die Verantwortung lokaler Themen überlässt. Kulturelle Unterschiede, das komplexe internationale Umfeld sowie unternehmensinterne Aspekte stellen die Unternehmen dabei vor Herausforderungen.
Communicating About Risks To Environment And Health In Europe
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Author : Philip C.R. Gray
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-18
Communicating About Risks To Environment And Health In Europe written by Philip C.R. Gray and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-18 with Technology & Engineering categories.
Public experience with risk communication differs greatly from country to country in Europe and there has been little opportunity for the transfer of experience and learning between countries. This is especially true for the many new European States, including the countries in transition from centralised to market economies. This book presents case studies on risk communication. One of its unifying concepts is the role of risk communication in the risk management process. Technical and philosophical introductions to risk communication and risk management and research in risk communication are given. The case studies themselves occupy the central portion of the book, each one covering a particular hazard, risk or situation seen from a particular point of view. The issue of the special circumstances for environmental and health risk communication in central and eastern Europe is also addressed through a separate presentation and discussion of an appropriate case study. A different approach to risk communication is taken by examining how it forms part of the risk management process at the local level. Research into risk perception, a field that forms an important foundation for many aspects of risk communication, is summarised and practical guidelines for risk communication are reviewed. These include discussions on how to carry out public information programmes and methods for increasing public involvement in risk management decisions.
Managing Innovation Design And Creativity
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Author : Bettina von Stamm
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-28
Managing Innovation Design And Creativity written by Bettina von Stamm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-28 with Business & Economics categories.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Strategic Human Resource Development
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Author : Matthias T. Meifert
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-20
Strategic Human Resource Development written by Matthias T. Meifert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
In an era that has brought new and unexpected challenges for virtually every company, one would be hard-pressed to find any responsible manager who is not thinking about what the future will bring. In the wake of these challenges, strategic planning has moved from being the reserve of large corporations to becoming an essential need for even small and medium-sized enterprises. But what good is even the most convincing strategic concept if the company’s people are unwilling or unable to put it into practice? The key is to develop people, and to develop them not only for the work of today, but also for the challenges that the future holds. Strategic HR development has become a decisive force for the success of any business. This book, edited by Matthias T. Meifert, shows us which basic considerations we need to remember and what strategic HR development means in practice. Its interesting and vivid approach takes the reader on a tour of the eight stages of HR development, introduces the critical factors, and highlights many practical recommendations for strategic HR development practice in business.
Sage Brief Guide To Corporate Social Responsibility
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Author : Sage Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Corporate Social Responsibility written by Sage Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
Managing By Values
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Author : Kenneth H. Blanchard
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2003-11-16
Managing By Values written by Kenneth H. Blanchard and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-16 with Business & Economics categories.
The Fortune 500 list, defined by size and volume, is the current measure of success in the corporate world. This timely book suggests instead a "Fortunate 500" list, based on the quality of service available to customers and the quality of life accessible to employees.
Organizational Communication
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Author : Michael J. Papa
language : en
Publisher: SAGE Publications
Release Date : 2007-11-20
Organizational Communication written by Michael J. Papa and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-20 with Language Arts & Disciplines categories.
Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
Future Directions Of Strategic Communication
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Author : Howard Nothhaft
language : en
Publisher: Routledge
Release Date : 2020-05-21
Future Directions Of Strategic Communication written by Howard Nothhaft and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Social Science categories.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Kommunikation Im Corporate Change
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Author : Egbert Deekeling
language : de
Publisher: Gabler Verlag
Release Date : 2014-11-08
Kommunikation Im Corporate Change written by Egbert Deekeling and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-08 with Business & Economics categories.
Die zweite Auflage enthält eine Vielzahl neuer Beiträge aus der Unternehmenspraxis sowie einige hochaktuelle Interviews mit Topmanagern. Auf Basis der Erfahrungen der letzten Jahre reflektieren die Herausgeber die Anforderungen bei der Bewältigung kommunikativer Aufgaben in komplexen unternehmerischen Entwicklungslagen und geben substanziellen Einblick in die Praxis wirkungsvoller Change-Kommunikation.
Risk Assessment And Management Handbook For Environmental Health And Safety Professionals
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Author : Rao V. Kolluru
language : en
Publisher: McGraw-Hill Companies
Release Date : 1996
Risk Assessment And Management Handbook For Environmental Health And Safety Professionals written by Rao V. Kolluru and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Medical categories.
A conmprehensive reference that blends theory with case studies from both the US and abroad to provide practical guidance on a variety of risk assessment and management strategies, which may be tailored to any particular company. The volume contains 18 chapters grouped into seven parts: overview and linkages (3 chapters); health (4 chapters); safety (2 chapters); ecology (3 chapters); international risk assessment (2 chapters); risk communication (2 chapters); and additional perspectives (2 chapters: industrial ecology and comprehensive risk assessment; and risk-based decision making--integrating risk management into business planning). Annotation copyright by Book News, Inc., Portland, OR