Mixed Methods Perspectives On Communication And Social Media Research
DOWNLOAD
Download Mixed Methods Perspectives On Communication And Social Media Research PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Mixed Methods Perspectives On Communication And Social Media Research book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Mixed Methods Perspectives On Communication And Social Media Research
DOWNLOAD
Author : Reynaldo Gacho Segumpan
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-29
Mixed Methods Perspectives On Communication And Social Media Research written by Reynaldo Gacho Segumpan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-29 with Psychology categories.
Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.
Mixed Methods Perspectives On Communication And Social Media Research
DOWNLOAD
Author : Reynaldo Gacho Segumpan
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-29
Mixed Methods Perspectives On Communication And Social Media Research written by Reynaldo Gacho Segumpan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-29 with Psychology categories.
Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Oxford Handbook Of Multimethod And Mixed Methods Research Inquiry
DOWNLOAD
Author : Sharlene Nagy Hesse-Biber
language : en
Publisher: Oxford University Press
Release Date : 2015-06-04
The Oxford Handbook Of Multimethod And Mixed Methods Research Inquiry written by Sharlene Nagy Hesse-Biber and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-04 with Psychology categories.
Offering a variety of innovative methods and tools, The Oxford Handbook of Multimethod and Mixed Methods Research Inquiry provides the most comprehensive and up-to-date presentation on multi- and mixed-methods research available. Written in clear and concise language by leading scholars in the field, it enhances and disrupts traditional ways of asking and addressing complex research questions. Topics include an overview of theory, paradigms, and scientific inquiry; a guide to conducting a multi- and mixed-methods research study from start to finish; current uses of multi- and mixed-methods research across academic disciplines and research fields; the latest technologies and how they can be incorporated into study design; and a presentation of multiple perspectives on the key remaining debates. Each chapter in the volume is structured to include state-of-the-art research examples that cross a range of disciplines and interdisciplinary research settings. In addition, the Handbook offers multiple quantitative and qualitative theoretical and interdisciplinary visions and praxis. Researchers, faculty, graduate students, and policy makers will appreciate the exceptional, timely, and critical coverage in this Handbook, which deftly addresses the interdisciplinary and complex questions that a diverse set of research communities are facing today.
Sage Handbook Of Mixed Methods In Social Behavioral Research
DOWNLOAD
Author : Abbas Tashakkori
language : en
Publisher: SAGE
Release Date : 2010-06-21
Sage Handbook Of Mixed Methods In Social Behavioral Research written by Abbas Tashakkori and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-21 with Psychology categories.
The Handbook of Mixed Methods in Social & Behavioral Research contains a gold mine of articles by leading scholars on what has come to be known as the third methodological movement in social research. Aimed at surveying the differing viewpoints and disciplinary approaches of mixed methods, this breakthrough book examines mixed methods from the research enterprise to paradigmatic issues to application. The book also discusses the strengths and weaknesses of mixed methods designs, and provides an array of specific examples in a variety of disciplines, from psychology to nursing. The book closes with a brief section on how to teach and perform collaborative research using a mixed methods research design. Written so that it can be used either as a pedagogical tool or as a reference for researchers, the book is rich in examples and includes a glossary, easy-to-follow diagrams, and tables to help readers become more familiar with the language and controversies in this evolving area.
Advances In Mixed Methods Research
DOWNLOAD
Author : Manfred Max Bergman
language : en
Publisher: SAGE
Release Date : 2008-05-06
Advances In Mixed Methods Research written by Manfred Max Bergman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-06 with Social Science categories.
Advances in Mixed Methods Research provides an essential introduction to the fast-growing field of mixed methods research. Bergman′s book examines the current state of mixed-methods research, exploring exciting new ways of conceptualizing and conducting empirical research in the social and health sciences. Contributions from the world′s leading experts in qualitative, quantitative, and mixed methods approaches are brought together, clearing the way for a more constructive approach to social research. These contributions cover the main practical and methodological issues and include a number of different visions of what mixed methods research is. The discussion also covers the use of mixed methods in a diverse range of fields, including sociology, education, politics, psychology, computational science and methodology. This book represents an important contribution to the ongoing debate surrounding the use of mixed methods in the social sciences and health research, and presents a convincing argument that the conventional, paradigmatic view of qualitative and quantitative research is outdated and in need of replacement. It will be essential reading for anyone actively engaged in qualitative, quantitative and mixed methods research and for students of social research methods. Manfred Max Bergman is Chair of Methodology and Political Sociology at the University of Basel.
The Sage Handbook Of Social Media Research Methods
DOWNLOAD
Author : Luke Sloan
language : en
Publisher: SAGE
Release Date : 2017-01-26
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-26 with Social Science categories.
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
Mixed Methods Research
DOWNLOAD
Author : Vicki L. Plano Clark
language : en
Publisher: SAGE Publications
Release Date : 2015-09-23
Mixed Methods Research written by Vicki L. Plano Clark and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-23 with Social Science categories.
Mixed Methods Research: A Guide to the Field by Vicki L. Plano Clark and Nataliya V. Ivankova is a practical book that introduces a unique socio-ecological framework for understanding the field of mixed methods research and its different perspectives. Based on the framework, it addresses basic questions including: What is the mixed methods research process? How is mixed methods research defined? Why is it used? What designs are available? How does mixed methods research intersect with other research approaches? What is mixed methods research quality? How is mixed methods shaped by personal, interpersonal, and social contexts? By focusing on the topics, perspectives, and debates occurring in the field of mixed methods research, the book helps students, scholars, and researchers identify, understand, and participate in these conversations to inform their own research practice. Mixed Methods Research is Volume 3 in the SAGE Mixed Methods Research Series.
Mixed Methods Social Network Analysis
DOWNLOAD
Author : Dominik E. Froehlich
language : en
Publisher: Routledge
Release Date : 2019-12-09
Mixed Methods Social Network Analysis written by Dominik E. Froehlich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Computers categories.
Mixed Methods Social Network Analysis brings together diverse perspectives from 42 international experts on how to design, implement, and evaluate mixed methods social network analysis (MMSNA). There is an increased recognition that social networks can be important catalysts for change and transformation. This edited book from leading experts in mixed methods and social network analysis describes how researchers can conceptualize, develop, mix, and intersect diverse approaches, concepts, and tools. In doing so, they can improve their understanding and insights into the complex change processes in social networks. Section 1 includes eight chapters that reflect on "Why should we do MMSNA?", providing a clear map of MMSNA research to date and why to consider MMSNA. In Section 2 the remaining 11 chapters are dedicated to the question "How do I do MMSNA?", illustrating how concentric circles, learning analytics, qualitative structured approaches, relational event modeling, and other approaches can empower researchers. This book shows that mixing qualitative and quantitative approaches to social network analysis can empower people to understand the complexities of change in networks and relations between people. It shows how mixed analysis can be applied to a wide range of data generated by diverse global communities: American school children, Belgian teachers, Dutch medical professionals, Finnish consultants, French school children, and Swedish right-wing social media users, amongst others. It will be of great interest to researchers and postgraduate students in education and social sciences and mixed methods scholars.
Mixed Methods In Social Inquiry
DOWNLOAD
Author : Jennifer C. Greene
language : en
Publisher: John Wiley & Sons
Release Date : 2007-10-26
Mixed Methods In Social Inquiry written by Jennifer C. Greene and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-26 with Education categories.
“This is an excellent addition to the literature of integrated methodology. The author has skillfully integrated diverse ways of thinking about mixed methods into a comprehensive and meaningful framework. By providing detailed examples, she makes it easy for both the students and the practitioners to understand the intricate details and complexities of doing mixed methods research. On the other hand, by comparing, contrasting, and bridging multiple perspectives about mixed methods, she has made this book very relevant and useful to seasoned scholars of mixed methodology.”--Abbas Tashakkori, Frost Professor and coordinator, educational research and evaluation methodology, Department of Educational and Psychological Studies, Florida International University, founding coeditor, Journal of Mixed Methods Research