Mktg 5th Edition
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Mktg 5th Edition
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Author : Charles W. Lamb
language : en
Publisher: Cengage Canada
Release Date : 2021-01-04
Mktg 5th Edition written by Charles W. Lamb and has been published by Cengage Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-04 with Business & Economics categories.
MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
Mktg
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Author : Charles W. Lamb
language : en
Publisher:
Release Date : 2018
Mktg written by Charles W. Lamb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Mktg 5
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Author : Charles Lamb
language : en
Publisher: Cengage Learning
Release Date : 2011-02-24
Mktg 5 written by Charles Lamb and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-24 with Business & Economics categories.
Created through a student-tested, faculty-approved review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Global Marketing
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Author : Kate Gillespie
language : en
Publisher: Routledge
Release Date : 2021-09-30
Global Marketing written by Kate Gillespie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
Marketing Research
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Author : Steve D'Alessandro
language : en
Publisher: Cengage AU
Release Date : 2020-06-18
Marketing Research written by Steve D'Alessandro and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-18 with Business & Economics categories.
Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Sport Marketing
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Author : Windy Dees
language : en
Publisher: Human Kinetics
Release Date : 2021-03-12
Sport Marketing written by Windy Dees and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-12 with Sports categories.
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Marketing
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Author : Charles W. Lamb
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
Marketing written by Charles W. Lamb and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts
Marketing
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Author :
language : en
Publisher:
Release Date : 2021
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Mktg
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Author :
language : en
Publisher:
Release Date : 2000
Mktg written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.
Strategic Marketing
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Author : Peter W. Reed
language : en
Publisher:
Release Date : 2010
Strategic Marketing written by Peter W. Reed and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.
This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.