Mnm Pow Social Science Pm 9 Updated

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Social And Sustainability Marketing

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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26

Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

The Value Of Culture

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Author : Arjo Klamer
language : en
Publisher: Amsterdam University Press
Release Date : 1996

The Value Of Culture written by Arjo Klamer and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Culture manifests itself in everything human, including the ordinary business of everyday life. Culture and art have their own value, but economic values are also constrained. Art sponsorships and subsidies suggest a value that exceeds market price. So what is the real value of culture? Unlike the usual focus on formal problems, which has 'de-cultured' and 'de-moralized' the practice of economics, this book brings together economists, philosophers, historians, political scientists and artists to try to sort out the value of culture. This is a book not only for economists and social scientists, but also for anybody actively involved in the world of the arts and culture.

The Political Economy Of Communication

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Author : Vincent Mosco
language : en
Publisher: SAGE
Release Date : 1996-10-14

The Political Economy Of Communication written by Vincent Mosco and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-10-14 with Social Science categories.

This definitive, critical overview of the discipline explains in detail the analytical tools that political economy can apply to today's increasingly global and technological information society. Vincent Mosco defines political economy by its focus on the relationship between the production, distribution and consumption of communication in historical and cultural context.

The East Asian Miracle

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Author :
language : en
Publisher:
Release Date : 1993

The East Asian Miracle written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.

Freud On Madison Avenue

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Author : Lawrence R. Samuel
language : en
Publisher: University of Pennsylvania Press
Release Date : 2010

Freud On Madison Avenue written by Lawrence R. Samuel and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Sustainability Marketing

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Author : Frank-Martin Belz
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-29

Sustainability Marketing written by Frank-Martin Belz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-29 with Business & Economics categories.

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

The Romance Of American Psychology

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Author : Ellen Herman
language : en
Publisher: Univ of California Press
Release Date : 2024-03-29

The Romance Of American Psychology written by Ellen Herman and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-29 with Psychology categories.

Psychological insight is the creed of our time. A quiet academic discipline two generations ago, psychology has become a voice of great cultural authority, informing everything from family structure to government policy. How has this fledgling science become the source of contemporary America's most potent ideology? In this groundbreaking book—the first to fully explore the political and cultural significance of psychology in post-World War II America—Ellen Herman tells the story of Americans' love affair with the behavioral sciences. It began during wartime. The atmosphere of crisis sustained from the 1940s through the Cold War gave psychological "experts" an opportunity to prove their social theories and behavioral techniques. Psychologists, sociologists, and anthropologists carved a niche within government and began shaping military, foreign, and domestic policy. Herman examines this marriage of politics and psychology, which continued through the tumultuous 1960s. Psychological professionals' influence also spread among the general public. Drawn by promises of mental health and happiness, people turned to these experts for enlightenment. Their opinions validated postwar social movements from civil rights to feminism and became the basis of a new world view. Fascinating and long overdue, this book illuminates one of the dominant forces in American society. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1995.

Idea Man

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Author : Paul Allen
language : en
Publisher: Penguin UK
Release Date : 2011-04-28

Idea Man written by Paul Allen and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Biography & Autobiography categories.

By his early thirties, Paul Allen was a world-famous billionaire-and that was just the beginning. In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigour - combined with the resources to launch and support new initiatives-have literally changed the world. The book features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

Mnm Pow Social Science Pm 9 Updated

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Author : Niti Arora
language : en
Publisher: New Saraswati House India Pvt Ltd
Release Date :

Mnm Pow Social Science Pm 9 Updated written by Niti Arora and has been published by New Saraswati House India Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on with Science categories.

MnM_POW-Social Science-PM-9 (Updated)

Business Organization And Management

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Author :
language : en
Publisher:
Release Date : 2024

Business Organization And Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.