Mobile Internetanwendungen Als Instrument Des Personalmarketings Im Human Resource Management
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Mobile Internetanwendungen Als Instrument Des Personalmarketings Im Human Resource Management
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Author : Krasimira Nencheva
language : de
Publisher: diplom.de
Release Date : 2010-03-17
Mobile Internetanwendungen Als Instrument Des Personalmarketings Im Human Resource Management written by Krasimira Nencheva and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-17 with Business & Economics categories.
Inhaltsangabe:Einleitung: Das Internet hat die Entwicklung der Wirtschaft in den letzten Jahrzehnten maßgeblich beeinflusst. Kaum ein anderes Medium zuvor konnte in so kurzer Zeit eine derartige Verbreitung sowohl im privaten als auch im geschäftlichen Bereich erlangen. Nach seiner Entstehung in den 1980er Jahren entwickelte es sich innerhalb kürzester Zeit zu einem der wichtigsten Kommunikationswege unserer modernen Informationsgesellschaft. Nach der aktuellen ARD/ZDF-Onlinestudie waren in Deutschland im Jahr 2008 42,7 Millionen Nutzer online, also 65,8 Prozent der Bevölkerung. 2009 hat sich diese Zahl auf 43,5 Millionen Nutzer erhöht, das sind 67,1 Prozent. Weltweit ist die Milliardengrenze seit Dezember 2008 erreicht. Das bedeutet, dass derzeit cirka 24 Prozent der Weltbevölkerung das Internet-Medium nutzt. Ein noch stärkeres Wachstum wurde in den letzten Jahren im Mobilfunkmarkt beobachtet. Fünfundzwanzig Jahre nachdem Motorola das erste Mobiltelefon für den US-Markt gebaut hat, hat die Zahl der Handynutzer die Marke von vier Milliarden überschritten. Damit nutzen rechnerisch zwei Drittel der Weltbevölkerung ein Mobiltelefon. Eine wachsende Tendenz ist aktuell vor allem in den Schwellenländern, wie Indien oder Brasilien, zu beobachten. In den Industrieländern sind die Wachstumsraten wegen des bereits hohen Verbreitungsgrades von Handys deutlich geringer. In der Europäischen Union wird bis Ende 2009 ein Zuwachs im Mobilfunkmarkt von nur vier Prozent erwartet. Damit gibt es in der EU mehr Handyverträge als Einwohner. In den gesättigten Märkten von Europa, Asien und den USA ist seit kurzem eine neue Tendenz auf dem Vormarsch. Das Mobiltelefon hat sich langsam aber sicher zu einem multimedialen System mit unzähligen Funktionen entwickelt. Das Handy wird schon längst nicht mehr nur zum Telefonieren benutzt, sondern auch zum Musikhören, um Fotos zu machen, als Wecker oder Organizer. Die Entwicklung des WAP-Standards im Jahr 1997 hat dann auch das Mobile Internet technologisch ermöglicht. Hohe Verbindungskosten, lange Ladezeiten und fehlende Angebote haben die potentiellen Nutzer jedoch zunächst abgeschreckt. Fast zehn Jahre später wird die Diskussion rund um das Mobile Web wieder aufgenommen. Unabhängig voneinander haben in den letzten zwanzig Jahren zwei Revolutionen stattgefunden. Das Internet und der Mobilfunk haben unsere Gesellschaft sehr stark beeinflusst. Als nächster logischer Schritt wird die Konvergenz der beiden Revolutionen [...]
Personalmarketing Im Human Resource Management
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Author : Krasimira Nencheva
language : de
Publisher: Diplomica Verlag
Release Date : 2010
Personalmarketing Im Human Resource Management written by Krasimira Nencheva and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Sp testens seit dem Marketing-Slogan von McKinsey War for Talents" ist unter Personalmanagement-Experten immer mehr von Begriffen wie High Potentials" und Talent-Management die Rede. Der demografische Wandel hat in den letzten Jahren zu einem Mangel an hoch qualifizierten Arbeitskr ften gef hrt, der sich in Deutschland in der Zukunft noch versch rfen wird. Das gilt besonders im Bereich der Auszubildenden und bei den Nachwuchskr ften aus dem Hochschulbereich. Diese und weitere Rahmenbedingungen, wie die Internationalisierung, die technologische Entwicklung und die zunehmende Mediennutzung, haben sich in den letzten Jahren gravierend ver ndert und das Thema Personalmarketing von einem Randbereich in dem Mittelpunkt der unternehmerischen Aufmerksamkeit ger ckt. F r die Unternehmen bedeutet das, dass sie ihre Kommunikationskonzepte zunehmend an die Erwartungen der j ngeren Zielgruppen anpassen sollten, wenn sie den Kampf um die Talente nicht verlieren wollen. Gerade bei der Generation der Millennials, die ein sehr deutlich ausgepr gtes Technologiebewusstsein besitzen, ist das mobile Ger t nicht mehr wegzudenken. Das Handy er ffnet somit auch f r Betreiber von Personalmarketing ganz neue Kommunikationsm glichkeiten. Durch die Entwicklung des WAP-Standards im Jahr 1997 wurde das Mobile Internet technologisch erm glicht. Es dauerte jedoch noch mehr als zehn Jahre, bis es den Durchbruch in den Massenmarkt geschafft hat. Im Jahr 2009 war es dann endlich so weit. Das Mobiltelefon hat sich langsam aber sicher in ein multimediales System mit unz hligen Funktionen verwandelt. Das Handy wird schon l ngst nicht mehr nur zum Telefonieren benutzt, sondern auch zum Musikh ren, um Fotos zu machen, als Wecker oder Organizer und immer mehr als Einstieg zum Mobile Internet. Den Benutzern stehen immer mehr Applikationen zur Verf gung. Personalmarketing-Verantwortliche kommen auch an diesem Trend nicht vorbei. Zu HR-Zwecken wurden bereits einige mobile Kampagnen durchgef hrt. Die erste
The Knowledge Evolution
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Author : Verna Allee
language : en
Publisher: Routledge
Release Date : 2012-06-25
The Knowledge Evolution written by Verna Allee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
The Knowledge Evolution offers a unique and powerful road map for understanding knowledge creation, learning, and performance in everyday work. This book reframes current thinking by delving into the hidden world of knowledge supporting both individual and organizational performance, laying the foundation for the emerging art of knowledge management. Packed with best practices from leading edge companies, essential guidelines, design principles, analogies, and conceptual frameworks, it serves as a practical guidebook for mastering the Knowledge Era. It will help managers make more intelligent decisions about knowledge creation, reduce wasteful technology investments and lead to new ease and confidence in applying knowledge and learning principles for themselves and for their organizations. Verna Allee delves into current thinking and practice to unravel the genetic code of knowledge itself. This revolutionary approach has surfaced a simple and elegant knowledge archetype. She demonstrates how this archetype can help us deal with complexity and suggests ways of self-organizing that make profound sense in today's networked enterprises. From strategies for core knowledge competencies to the key components of individual expertise, The Knowledge Evolution zeroes in on the critical success factors for the knowledge-based enterprise. What emerges is an approach to knowledge management that is simple enough to communicate at every level of the organization, yet rich enough to encompass all the complexity of modern enterprises. Verna Allee is the founder of Integral Performance Group, a consulting practice in California that specializes in the learning organization, knowledge competencies, organizational systems change, systems thinking, total quality and learning, benchmarking support, best practices research, and strategic development. She holds a degree in the Study of Human Consciousness and her work is informed by a deep interest in intelligence, human development, cognition, intuition and consciousness. She is the author of Learning Links: Enhancing Individual and Team Performance, Pfeiffer and Co-Jossey Bass, 1996.
The Social Media Marketing Book
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Author : Dan Zarrella
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-11-13
The Social Media Marketing Book written by Dan Zarrella and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-13 with Computers categories.
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
The New Community Rules
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Author : Tamar Weinberg
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-07-01
The New Community Rules written by Tamar Weinberg and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Business & Economics categories.
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Text Mining
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Author : Gholamreza Nakhaeizadeh
language : en
Publisher: Physica
Release Date : 2003-03-18
Text Mining written by Gholamreza Nakhaeizadeh and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-18 with Computers categories.
Text Mining – Theoretical Aspects and Applications presents contributions from researchers from different disciplines. Each of them is studying the problem of mining text according to his scientific background: artificial intelligence, computational linguistics, document analysis, machine learning, information retrieval, pattern recognition. Their common goal is to analyse huge text collections in real world applications in order to support knowledge-intensive processes.
Mobile Web 2 0
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Author : Ajit Jaokar
language : en
Publisher:
Release Date : 2006
Mobile Web 2 0 written by Ajit Jaokar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Discusses the impact of web 2.0 on mobile and wireless applications. This book covers web 2.0 technologies like AJAX and mobile related issues like MMS, location based services, mobile payments, IMS and the creation and deployment of a new mobile service. It uses examples like mobile multiplayer gaming and mapping to illustrate these concepts.
Social Media Strategy
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Author : Kamales Lardi
language : en
Publisher: vdf Hochschulverlag AG
Release Date : 2013
Social Media Strategy written by Kamales Lardi and has been published by vdf Hochschulverlag AG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
Dialogue The Mixed Game
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Author : Edda Weigand
language : en
Publisher: John Benjamins Publishing
Release Date : 2010-12-22
Dialogue The Mixed Game written by Edda Weigand and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-22 with Language Arts & Disciplines categories.
The ‘Mixed Game Model’ represents a holistic theory of dialogue which starts from human beings’ competence-in-performance and describes how language is integrated in a general theory of human action and behaviour. Human beings are able to adapt to changing conditions and to pursue their interests by the integrated use of various communicative means, mainly verbal, perceptual and cognitive. The core unit is the dialogic action game or ‘the mixed game’ with human beings at the centre acting and reacting in cultural surroundings. The key to opening up the complex whole is human beings’ nature. The Mixed Game Model demonstrates how the different disciplines of the natural and social sciences and the humanities are mutually interconnected. After a detailed overview of the state of the art, the fundamentals of the theory are laid down. They include a typology of action games which ranges from minimal games to complex institutional games. The description is illustrated by analyses of authentic games. As of July 2024, this e-book is available as Open Access under the CC BY-NC-ND license.
Sustainable Logistics
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Author : Wolf-Rüdiger Bretzke
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
Sustainable Logistics written by Wolf-Rüdiger Bretzke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Technology & Engineering categories.
Currently the notion of "sustainability" is used in an inflationary manner. Therefore the authors start with a definition which is stable to serve as an anchor for further research as well as for discussions among scientists, managers and politicians, ideally across different disciplines. The character of this book is purely conceptual. The argumentation is based on comparison of new and demanding requisites with existing models (process and network architectures in the field of logistics). Formerly neglected impacts on the environment will be included. Main features of a new approach will be developed which are capable to avoid these impacts and to align logistics with the requirements of sustainability. In order to make logistics sustainable large parts will have to be reinvented. The focus needs to be on decoupling transportation activities from economic growth rates.