Mobile Marketing Management
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Handbook Of Research On Mobile Marketing Management
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Author : Pousttchi, Key
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Mobile Marketing Management written by Pousttchi, Key and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mobile Marketing Management
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Author : Hongbing Hua
language : en
Publisher: CRC Press
Release Date : 2019-03-18
Mobile Marketing Management written by Hongbing Hua and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-18 with Business & Economics categories.
With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Mobile Marketing
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Author : Santino Spencer
language : en
Publisher: Marketing Management
Release Date : 2023-07-02
Mobile Marketing written by Santino Spencer and has been published by Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-02 with categories.
Are you new to mobile marketing or struggling to get started with understanding the mobile space? Do you want to be able to answer questions like - how do our mobile marketing activities compare to the competition? Are your mobile marketing resources properly allocated? Mobile Marketing is the guide you need! We will teach you how to establish your mobile marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful mobile marketing. Mobile marketing uses a multi-channel digital strategy to target audiences who are predominately using smartphones, mobile devices, tablets, email, texting, social media, and apps. There has been a significant upswing in recent years of customers shifting their attention to a mobile platform. As a result, marketers are following suit and developing omnichannel engagements. As the world goes more digital, so does marketing. For businesses to maintain the attention of potential customers, they are shifting the strategy even more, to be more personalized and value providing. Mobile Marketing provides you some pointers and tips for navigating a mobile marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of mobile marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN: The importance of mobile strategy Strategies for Push Notifications The importance A/B testing How to understand the critical components of App Marketing Funnels The power of SMS marketing What Location-Based Marketing is How social media plays into Mobile Marketing What QR codes are How QR codes can transform the customer experience And much more! To help you on this journey of achieving the goal of becoming a mobile marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful mobile marketing. Let's get started!
Mobile Marketing
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Author : James Seligman
language : en
Publisher: Lulu.com
Release Date :
Mobile Marketing written by James Seligman and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Mobile Marketing
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Author : Daniel Rowles
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-02-03
Mobile Marketing written by Daniel Rowles and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Business & Economics categories.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Mobile Marketing
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Author : Rachel Pasqua
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-19
Mobile Marketing written by Rachel Pasqua and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-19 with Business & Economics categories.
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Fundamentals Of Mobile Marketing
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Author : Shintaro Okazaki
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2012
Fundamentals Of Mobile Marketing written by Shintaro Okazaki and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Internet marketing categories.
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
A Beginner S Guide To Mobile Marketing
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Author : Karen Mishra
language : en
Publisher:
Release Date : 2014-12-30
A Beginner S Guide To Mobile Marketing written by Karen Mishra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-30 with Cell phone advertising categories.
This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
Marketing Management
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Author : Santino Spencer
language : en
Publisher: Marketing Management
Release Date : 2023-07-03
Marketing Management written by Santino Spencer and has been published by Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with categories.
MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. 3) DIGITAL MARKETING: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. 4) SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. 5) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. 6) CONTENT MARKETING: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. 7) BUSINESS DEVELOPMENT: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. 8) MOBILE MARKETING: 7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. START MARKETING MANAGEMENT TODAY!
Mobile Advertising
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Author : Santino Spencer
language : en
Publisher: Marketing Management
Release Date : 2023-07-13
Mobile Advertising written by Santino Spencer and has been published by Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-13 with categories.
Mobile Advertising - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Marketing Strategy and Digital Marketing. 1) MOBILE MARKETING: 7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. YOU'LL LEARN: The importance of mobile strategy Strategies for Push Notifications The importance A/B testing How to understand the critical components of App Marketing Funnels The power of SMS marketing What Location-Based Marketing is How social media plays into Mobile Marketing What QR codes are How QR codes can transform the customer experience And much more! 2) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN: How to understand the customer Ways to navigate market analysis The importance of the role that competition plays in strategy Why distribution matters to your brand and consumers The importance of the Marketing Mix The purpose of conducting financial analysis How to review and assess your marketing strategy And much more! 3) DIGITAL MARKETING: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN: Why digital marketing is the way of the future? What is a digital story and why your business needs to be telling one? Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality. What are some of the most important KPIs that you should be tracking and monitoring for your campaigns? What is email marketing automation and why you should be using it right now (if you haven't already started)? How do you understand your audience and figure out what your messaging should be? How to set the right kind of budget for your business and ensure you're getting the most bang for your buck. And much more!