Mobile Marketing Trends Und Erfolgsfaktoren F R Ein Erfolgreiches Direktmarketing
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Mobile Marketing Trends Und Erfolgsfaktoren F R Ein Erfolgreiches Direktmarketing
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2016-03-04
Mobile Marketing Trends Und Erfolgsfaktoren F R Ein Erfolgreiches Direktmarketing written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-04 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen; Standort Nürtingen, Sprache: Deutsch, Abstract: Egal wo man sich beim Lesen dieser Arbeit befindet, das Smartphone wird möglichenfalls nicht weit abseits von einem liegen. Eventuell ist man unterwegs, sitzt in der Bahn und studiert diese Arbeit auf dem mobilen Endgerät. Und falls man unterwegs ist und von mehreren Menschen umgeben ist, dann halten vermutlich einige ihr Smartphone in der Hand, um etwas darin zu lesen, im Internet zu surfen oder sogar damit zu telefonieren. Keine Seltenheit, denn schließlich nutzen laut dem Bundesverband Digitale Wirtschaft (BVDW) e.V. in Deutschland über 83% der Deutschen das Internet, 50% der Bevölkerung nutzen dabei ein Smartphone, um mobil im Internet zu surfen. Allein von 2013 zu 2014 ist ein Anstieg von ca. 25% in der Benutzung von Smartphones zu verzeichnen. Das Mobiltelefon ist jederzeit griffbereit und nahezu den ganzen Tag in Gebrauch. Heutzutage sind Nutzer allein mit ihrem Smartphone täglich fast 2 Stunden online aktiv. Dieser Trend und das damit zusammenhängende Nutzungsverhalten führen dazu, dass sich Marketingmaßnahmen an die veränderten Bedingungen anpassen müssen. Das Mobiltelefon ist für viele heutzutage zu einem lebensnotwendigen Begleiter geworden. Für zahlreiche Menschen sind Smartphones „die elektronische Nabelschnur“ für ihre Kommunikation. Mobile Marketing prägt den Kosmos des Marketings wie kaum ein anderer Trend zuvor. Die Erfindung des Mobilfunkgerätes und die damit verbundene mobile Kommunikationstechnologie haben die Gesellschaft und das Nutzungsverhalten von Menschen in den letzten Jahrzehnten nachhaltig verändert. Mobilität und Flexibilität sind heute wichtige Eigenschaften für alle Generationen und aufgrund technischer Entwicklungen wird die Welt zunehmend mobiler und vernetzter. Mit der rasanten Entwicklung von Handys, Smartphones und Tablets und der damit zusammenhängenden Entwicklung ortsunabhängiger und mobiler Kommunikation haben sich die Menschen in ihrer Mediennutzung und in ihrem Verhalten tiefgreifend verändert.
Praxisleitfaden Mobile Marketing
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Author : Bernhard Steimel
language : de
Publisher: STRATECO GmbH u Co KG
Release Date : 2008
Praxisleitfaden Mobile Marketing written by Bernhard Steimel and has been published by STRATECO GmbH u Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Erfolgsfaktoren Des Mobile Marketing
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Author : Hans H. Bauer
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-31
Erfolgsfaktoren Des Mobile Marketing written by Hans H. Bauer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-31 with Business & Economics categories.
Die Mobilfunkbranche steht vor ihrem nächsten Entwicklungssprung. Nachdem der mobile Sprachmarkt gesättigt ist, richtet sich der Fokus auf neue Geschäftsfelder wie der Markt für mobiles Internet, mobile Datengeschäfte und Anwendungen. Das Buch bündelt aktuellste praxisrelevante und wissenschaftlich fundierte Erkenntnisse zu den Erfolgsfaktoren eines profitablen Mobile Marketings. Mit einem Grundlagenteil sowie Kapiteln zu den Marketinginstrumenten und den Besonderheiten des Marketingmanagements ist der Band von hohem Wert für die Unternehmenspraxis.
The Economics Of Professional Team Sports
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Author : Paul Downward
language : en
Publisher: Routledge
Release Date : 2000-09-07
The Economics Of Professional Team Sports written by Paul Downward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-07 with Business & Economics categories.
This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:* the economic literature on sporting leagues* the demand for professional team sports* the players' labour market.Amongst the topics discussed are the US system of franchising and draft picks and the chances of thei
Social And Sustainability Marketing
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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26
Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Qr Codes In Education
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Author : David Hopkins
language : en
Publisher: CreateSpace
Release Date : 2013-05
Qr Codes In Education written by David Hopkins and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05 with Education categories.
These black and white squares have appeared everywhere from billboards at the side of the road, roof tops, cola cans, buses, magazines, etc. So why not in your library, textbook, assignment, project, or classroom display? The ability to use them to direct students or colleagues to online resources (presentation slides, websites, video, book location, etc.) is powerful and engaging and, when well implemented, can offer a level of interaction and engagement. It's not about what they are but about how we use them and what they can offer me in an educational setting. Whether you're a teacher, student, parent, school governor, or on the PTA, you ought to know about QR Codes – what they are, how they work, and how you can leverage them to increase student participation in and around the classroom. They offer the ability to share digital content from teacher to student, from student to student, and even from student to teacher. Go on, try it! This eBook will explain everything and put QR Codes in context.Using computers and technology in educational environments can be exciting and challenging. Implementing QR Codes within your student's learning is just that: exciting to see how students of all ages use and interact with them, and a challenge to make them usable, informative, applicable, and appropriate. This book draws on established examples from the commercial and corporate world as well as from established users of QR Codes at all levels of education; from primary schools up to Universities. Not only will you find examples of how QR Codes have been used but you will find out how you can design, create, and implement your own QR Code treasure hunt, library resource, student group work, orientation activity, conference or event feedback, etc.David Hopkins has developed a respected reputation among educational technology networks for his use and research into the uses of QR Codes. He has been active with QR Codes at Bournemouth University and more recently at the University of Leicester since 2008. This book draws on David's QR Code experience with poster projects, classroom activities, and workshops and delivers these through a practical and up to date guide.”What are people saying about QR Codes in Education?“All you ever wanted to know about using QR codes in Education is in this eBook. It takes you from the very basics of what these delightful square barcodes are, how to view the information they link to, how to easily create your own and, most importantly, a vast array of ideas on why you would want to use them! Whilst not a newcomer to QR codes, I came away from reading inspired and with new ideas of how QR codes could be used to enhance learning and teaching.”- Sue Beckingham (@suebecks), Educational Developer, Sheffield Hallam University“The information is concise and user-friendly. The 'Planning, Creating, and Monitoring your QR Codes' chapter offers everything you need to get going with QR codes. Because of David's extensive experience, you won't have to learn the hard way. He's made it easy. The book is well-balanced, but keep in mind – David's examples and suggestions for using QR Codes in Education are very persuasive.”- Brian Bishop (@bbishop262), CEO, Virtualwirks“David's book is a great place to begin for those educators who wish to start using QR codes in their classroom. The book begins by explaining what QR codes are and then delves into examples of use in education and Libraries. A veritable treasure trove of inspiration, the book should be read for this alone [chapter: QR Codes in the classroom] and I will be definitely trying some out.”Julian Wood (@ideas_factory), Sheffield Primary School Future Learning Technologist
Methods In Service Innovation
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Author : Walter Ganz
language : en
Publisher:
Release Date : 2012
Methods In Service Innovation written by Walter Ganz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Organizational change categories.
In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.
Building The Brand Equity Of Professional Sports Teams
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Author : Richelieu, André
language : en
Publisher: Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche
Release Date : 2003
Building The Brand Equity Of Professional Sports Teams written by Richelieu, André and has been published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Principles Of Direct And Database Marketing
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Author : Alan Tapp
language : en
Publisher: Pearson Education
Release Date : 2005
Principles Of Direct And Database Marketing written by Alan Tapp and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey Indispensible to both students and practitioners alike! Principles of Direct and Database Marketing, 3e, builds upon the strengths of the 2 nd edition. As direct marketing continues to quickly evolve, Tapp's book brings the latest trends and developments to the forefront. "A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."Martin Troughton, Founder and Managing Partner of Harrison Troughton WundermanA market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world. New features include: The latest changes in the world of geodemographics and lifestyle databases and detailed description of new products introduced over the last 5 years (Chapter 4) New media coverage, including the Internet and e-mail (Chapter 6) and SMS Texting and interactive TV (Chapter 10) Fresh examination of the strategic influences on direct marketing and brand response. Also gets behind the fads, jargon and cliches that characterise much of the relationship marketing writing New case studies throughout sourced from award-winning UK based direct marketing agencies. Brand new Chapter 14 which includes a fully worked large-scale case study Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
Relationship Marketing
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Author : Robert W. Palmatier
language : en
Publisher:
Release Date : 2008-01-01
Relationship Marketing written by Robert W. Palmatier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Customer relations categories.
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.