Mobile Media And Applications From Concept To Cash
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Mobile Media And Applications From Concept To Cash
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Author : Christoffer Andersson
language : en
Publisher: John Wiley & Sons
Release Date : 2006-08-04
Mobile Media And Applications From Concept To Cash written by Christoffer Andersson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-04 with Technology & Engineering categories.
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
The Fabric Of Mobile Services
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Author : Shoshana Loeb
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-20
The Fabric Of Mobile Services written by Shoshana Loeb and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-20 with Technology & Engineering categories.
What is the future of mobile services? In order for mobile services to achieve the scale, scope, and agility required to keep them relevant and successful, a number of fundamental technical and business challenges need to be addressed. The Fabric of Mobile Services provides readers with a solid understanding of the subject, covering short-and long-term considerations and future trends that will shape thistechnological evolution. Beginning with an introduction that brings readers up to speed on the mobile services environment, the book covers: The business of mobile services Mobile user location as a service enabler Simplicity and user experience The always-on infrastructure challenge Underpinnings of mobile opportunism Design patterns for mobile services Advanced services of today and tomorrow Complemented with case studies and end-of-chapter summaries that help facilitate readers' comprehension, The Fabric of Mobile Services is essential reading for researchers, engineers, software engineers, students, and anyone working in the mobile services industry.
Mobile Phone Programming
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Author : Frank H. P. Fitzek
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-06-25
Mobile Phone Programming written by Frank H. P. Fitzek and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-25 with Technology & Engineering categories.
This book provides a solid overview of mobile phone programming for readers in both academia and industry. Coverage includes all commercial realizations of the Symbian, Windows Mobile and Linux platforms. The text introduces each programming language (JAVA, Python, C/C++) and offers a set of development environments "step by step," to help familiarize developers with limitations, pitfalls, and challenges.
Wimax Network Planning And Optimization
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Author : Yan Zhang
language : en
Publisher: CRC Press
Release Date : 2009-04-23
Wimax Network Planning And Optimization written by Yan Zhang and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-23 with Computers categories.
This book offers a comprehensive explanation on how to dimension, plan, and optimize WiMAX networks. The first part of the text introduces WiMAX networks architecture, physical layer, standard, protocols, security mechanisms, and highly related radio access technologies. It covers system framework, topology, capacity, mobility management, handoff m
Multigenerational Online Behavior And Media Use Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-02-01
Multigenerational Online Behavior And Media Use Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Social Science categories.
The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.
Handbook Of Research On Mobile Software Engineering Design Implementation And Emergent Applications
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Author : Alencar, Paulo
language : en
Publisher: IGI Global
Release Date : 2012-05-31
Handbook Of Research On Mobile Software Engineering Design Implementation And Emergent Applications written by Alencar, Paulo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Computers categories.
The popularity of an increasing number of mobile devices, such as PDAs, laptops, smart phones, and tablet computers, has made the mobile device the central method of communication in many societies. These devices may be used as electronic wallets, social networking tools, or may serve as a person’s main access point to the World Wide Web. The Handbook of Research on Mobile Software Engineering: Design, Implementation, and Emergent Applications highlights state-of-the-art research concerning the key issues surrounding current and future challenges associated with the software engineering of mobile systems and related emergent applications. This handbook addresses gaps in the literature within the area of software engineering and the mobile computing world.
Handbook Of Research On Innovations In Systems And Software Engineering
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Author : Díaz, Vicente García
language : en
Publisher: IGI Global
Release Date : 2014-08-31
Handbook Of Research On Innovations In Systems And Software Engineering written by Díaz, Vicente García and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-31 with Computers categories.
Professionals in the interdisciplinary field of computer science focus on the design, operation, and maintenance of computational systems and software. Methodologies and tools of engineering are utilized alongside the technological advancements of computer applications to develop efficient and precise databases of information. The Handbook of Research on Innovations in Systems and Software Engineering combines relevant research from all facets of computer programming to provide a comprehensive look at the challenges and changes in the field. With information spanning topics such as design models, cloud computing, and security, this handbook is an essential reference source for academicians, researchers, practitioners, and students interested in the development and design of improved and effective technologies.
Encyclopedia Of Computer Science And Technology
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Author : Phillip A. Laplante
language : en
Publisher: CRC Press
Release Date : 2017-10-02
Encyclopedia Of Computer Science And Technology written by Phillip A. Laplante and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with Computers categories.
With breadth and depth of coverage, the Encyclopedia of Computer Science and Technology, Second Edition has a multi-disciplinary scope, drawing together comprehensive coverage of the inter-related aspects of computer science and technology. The topics covered in this encyclopedia include: General and reference Hardware Computer systems organization Networks Software and its engineering Theory of computation Mathematics of computing Information systems Security and privacy Human-centered computing Computing methodologies Applied computing Professional issues Leading figures in the history of computer science The encyclopedia is structured according to the ACM Computing Classification System (CCS), first published in 1988 but subsequently revised in 2012. This classification system is the most comprehensive and is considered the de facto ontological framework for the computing field. The encyclopedia brings together the information and historical context that students, practicing professionals, researchers, and academicians need to have a strong and solid foundation in all aspects of computer science and technology.
The Future Internet
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Author : Alex Galis
language : en
Publisher: Springer
Release Date : 2013-04-22
The Future Internet written by Alex Galis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-22 with Computers categories.
Co-editors of the volume are: Federico Álvarez, Alessandro Bassi, Michele Bezzi, Laurent Ciavaglia, Frances Cleary, Petros Daras, Hermann De Meer, Panagiotis Demestichas, John Domingue, Theo G. Kanter, Stamatis Karnouskos, Srdjan Krčo, Laurent Lefevre, Jasper Lentjes, Man-Sze Li, Paul Malone, Antonio Manzalini, Volkmar Lotz, Henning Müller, Karsten Oberle, Noel E. O'Connor, Nick Papanikolaou, Dana Petcu, Rahim Rahmani, Danny Raz, Gaël Richards, Elio Salvadori, Susana Sargento, Hans Schaffers, Joan Serrat, Burkhard Stiller, Antonio F. Skarmeta, Kurt Tutschku, Theodore Zahariadis The Internet is the most vital scientific, technical, economic and societal set of infrastructures in existence and in operation today serving 2.5 billion users. Continuing its developments would secure much of the upcoming innovation and prosperity and it would underpin the sustainable growth in economic values and volumes needed in the future. Future Internet infrastructures research is therefore a must. The Future Internet Assembly (FIA) is a successful conference that brings together participants of over 150 research projects from several distinct yet interrelated areas in the European Union Framework Programme 7 (FP7). The research projects are grouped as follows: the network of the future as infrastructure connecting and orchestrating the future Internet of people, computers, devices, content, clouds and things; cloud computing, Internet of Services and advanced software engineering; the public-private partnership projects on Future Internet; Future Internet Research and Experimentation (FIRE). The 26 full papers included in this volume were selected from 45 submissions. They are organized in topical sections named: software driven networks, virtualization, programmability and autonomic management; computing and networking clouds; internet of things; and enabling technologies and economic incentives.
How To Make Money With Social Media
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Author : Jamie Turner
language : en
Publisher: FT Press
Release Date : 2010-09-20
How To Make Money With Social Media written by Jamie Turner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-20 with Business & Economics categories.
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns