Mobile Minded
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Mobile Minded
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Author : Geert Lovink
language : en
Publisher:
Release Date : 2002
Mobile Minded written by Geert Lovink and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design categories.
Mobile Minded
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Author :
language : en
Publisher:
Release Date :
Mobile Minded written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Mobile Mind Shift
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Author : Ted Schadler
language : en
Publisher: Greenleaf Book Group
Release Date : 2014-06-24
The Mobile Mind Shift written by Ted Schadler and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-24 with Business & Economics categories.
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Billboard
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Author :
language : en
Publisher:
Release Date : 2007-03-31
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-31 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
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Author :
language : en
Publisher:
Release Date : 2007-03-31
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-31 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Aera
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Author :
language : en
Publisher:
Release Date : 1929
Aera written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1929 with Electric railroads categories.
The One Device
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Author : Brian Merchant
language : en
Publisher: Random House
Release Date : 2017-06-22
The One Device written by Brian Merchant and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-22 with Technology & Engineering categories.
The secret history of the invention that changed everything and became the most profitable product in the world. Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to 'the one device', as he called it, a mobile phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside 1 Infinite Loop to nineteenth-century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious 'suicide factories'. It's a first-hand look at how the cutting-edge tech that makes the world work - touch screens, motion trackers and even AI - made its way into our pockets. The One Device is a road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
Hearings
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Author : United States. Congress. House. Committee on Foreign Affairs
language : en
Publisher:
Release Date : 1949
Hearings written by United States. Congress. House. Committee on Foreign Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with categories.
Billboard
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Author :
language : en
Publisher:
Release Date : 2007-03-31
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-31 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Armor
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Author :
language : en
Publisher:
Release Date : 1959
Armor written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Armored vehicles, Military categories.