The Mobile Mind Shift
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The Mobile Mind Shift
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Author : Ted Schadler
language : en
Publisher: Greenleaf Book Group
Release Date : 2014-06-24
The Mobile Mind Shift written by Ted Schadler and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-24 with Business & Economics categories.
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
The Communication Scarcity In Agriculture
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Author : Jessica Eise
language : en
Publisher: Routledge
Release Date : 2016-07-15
The Communication Scarcity In Agriculture written by Jessica Eise and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Social Influence And Sustainable Consumption
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Author : Elizabeth B Goldsmith
language : en
Publisher: Springer
Release Date : 2015-07-11
Social Influence And Sustainable Consumption written by Elizabeth B Goldsmith and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-11 with Social Science categories.
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.
The New Advertising
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Author : Valerie K. Jones
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-09-19
The New Advertising written by Valerie K. Jones and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Business & Economics categories.
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Membership Marketing In The Digital Age
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Author : Patricia Rich
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2015-12-03
Membership Marketing In The Digital Age written by Patricia Rich and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Transformation For Sustainable Business And Management Practices
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Author : Aarti Saini
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-02-17
Transformation For Sustainable Business And Management Practices written by Aarti Saini and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-17 with Business & Economics categories.
Since the introduction of Industry 5.0, there has been a greater emphasis on the human-centric view in human-machine collaboration. As society has benefitted from technological advancements in all aspects of industrial sectors, there has been a rethinking of the role human beings should play in future evolutions.
Mindshift
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Author : Brian Solis
language : en
Publisher: John Wiley & Sons
Release Date : 2024-10-15
Mindshift written by Brian Solis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
National Bestseller! Rethink Your Mindset to Reshape the Future Every company needs leaders who can spot and seize on opportunities at a moment’s notice. Every organization needs leaders who can rally teams together around new opportunities. Those who can see important, emerging trends foresee the coming disruption and harness those forces, translate them into actionable insights and motivation to fuel their company’s march into the future rather than ignoring or running or hiding from opportunities. In Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, technologist, strategist, keynote speaker, and award-winning author Brian Solis, Head of Global Innovation at ServiceNow, draws on his experience of leading initiatives that drive innovation and business transformation to deliver the empowering message that this is the time to change the world for the better. And that change starts with you. In this book, you’ll discover why legacy leadership continues to miss the mark and fail to adequately account for change and innovation, causing people to miss the winds of opportunity or threats of disruption until it’s too late. Let this inspire, not frustrate you. Within these pages, you’ll gain access to the tools, insights, and lessons you need to become an unstoppable leader, regardless of your roles. You’ll learn how to: Adapt for a post-industrial, AI-first world Find direction in uncertainty Spot and prioritize emerging trends Develop, spark, and embrace innovative ideas that create new value Learn to thrive in this new and shifting future Mindshift explains how you can make the mental shift to see past industrial-era business-as-usual mindsets, to become the visionary and voice for a future that doesn’t yet exist. Embracing a mindshift opens your potential to new possibilities, breaking the shackles of the status quo, and unlocking alternative, more meaningful destinies. Mindshift is perfect for anyone who knows a better future is possible, and who wants to make an impact, to reshape the modern business landscape, and develop the skills they need to thrive in a perpetual state of uncertainty. Mindshift is a can’t-miss resource for managers, executives, entrepreneurs, and anyone who cares about the future, their destiny, and the role they want to play in shaping tomorrow.
Digital Business And Electronic Commerce
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2024-06-04
Digital Business And Electronic Commerce written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-04 with Business & Economics categories.
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Routledge Handbook On Information Technology In Government
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Author : Yu-Che Chen
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-17
Routledge Handbook On Information Technology In Government written by Yu-Che Chen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Political Science categories.
The explosive growth in information technology has ushered in unparalleled new opportunities for advancing public service. Featuring 24 chapters from foremost experts in the field of digital government, this Handbook provides an authoritative survey of key emerging technologies, their current state of development and use in government, and insightful discussions on how they are reshaping and influencing the future of public administration. This Handbook explores: Key emerging technologies (i.e., big data, social media, Internet of Things (IOT), GIS, smart phones & mobile technologies) and their impacts on public administration The impacts of the new technologies on the relationships between citizens and their governments with the focus on collaborative governance Key theories of IT innovations in government on the interplay between technological innovations and public administration The relationship between technology and democratic accountability and the various ways of harnessing the new technologies to advance public value Key strategies and conditions for fostering success in leveraging technological innovations for public service This Handbook will prove to be an invaluable guide and resource for students, scholars and practitioners interested in this growing field of technological innovations in government.
Digital Hr
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Author : Deborah Waddill
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-06-08
Digital Hr written by Deborah Waddill and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-08 with Computers categories.
It's an exciting time to be in HR as scores of technologies including AI, predictive modeling, real-time data analytics, HR shared service centers and others are being implemented at a rapid pace by HR leaders around the world every day. Digital HR expertly addresses the revolutionary trends and disruptive technologies to provide HR executives, managers, specialists, generalists and students with a comprehensive and evidence-based guide to current technologies that enhance, enable, revitalize and empower Human Resources. With practical insight, real-world case studies, tips and tools, recommendations and additional resources, the author guides readers through each of the major technologies and addresses vital strategic and implementation issues. Designed for HR professionals and students at all levels, the book explores how these tools can enhance decision-making, streamline operations and create more agile, strategic HR functions.