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The Handbook Of Mobile Market Research
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Author : Ray Poynter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-06
The Handbook Of Mobile Market Research written by Ray Poynter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-06 with Business & Economics categories.
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Mobile Research Methods
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Author : Daniele Toninelli
language : de
Publisher: Ubiquity Press
Release Date : 2015-05-25
Mobile Research Methods written by Daniele Toninelli and has been published by Ubiquity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-25 with Social Science categories.
Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, filing tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle. Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new field of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet’s Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.
Mobile Research Methods
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Author : Daniele Toninelli
language : en
Publisher:
Release Date : 2015-09-29
Mobile Research Methods written by Daniele Toninelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-29 with categories.
Daily activity sees data constantly fl owing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, fi ling tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle. Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new fi eld of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet's Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.
Mobile Research Methods
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Author : Daniele Toninelli
language : en
Publisher:
Release Date : 2015
Mobile Research Methods written by Daniele Toninelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Handbook Of Research On Mobile Marketing Management
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Author : Pousttchi, Key
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Mobile Marketing Management written by Pousttchi, Key and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mobile User Research
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Author : Sunny Consolvo
language : en
Publisher: Morgan & Claypool Publishers
Release Date : 2017-05-05
Mobile User Research written by Sunny Consolvo and has been published by Morgan & Claypool Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-05 with Technology & Engineering categories.
This book will give you a practical overview of several methods and approaches for designing mobile technologies and conducting mobile user research, including how to understand behavior and evaluate how such technologies are being (or may be) used out in the world. Each chapter includes case studies from our own work and highlights advantages, limitations, and very practical steps that should be taken to increase the validity of the studies you conduct and the data you collect. This book is intended as a practical guide for conducting mobile research focused on the user and their experience. We hope that the depth and breadth of case studies presented, as well as specific best practices, will help you to design the best technologies possible and choose appropriate methods to gather ethical, reliable, and generalizable data to explore the use of mobile technologies out in the world.
The Handbook Of Mobile Market Research
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Author : Ray Poynter
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-12
The Handbook Of Mobile Market Research written by Ray Poynter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-12 with Business & Economics categories.
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Handbook Of Research In Mobile Business Second Edition Technical Methodological And Social Perspectives
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Author : Unhelkar, Bhuvan
language : en
Publisher: IGI Global
Release Date : 2008-12-31
Handbook Of Research In Mobile Business Second Edition Technical Methodological And Social Perspectives written by Unhelkar, Bhuvan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Business & Economics categories.
"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.
Mobile Methods
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Author : Monika Büscher
language : en
Publisher: Routledge
Release Date : 2010-09-13
Mobile Methods written by Monika Büscher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-13 with Social Science categories.
In the twenty-first century, more than ever, everything and everybody seems to be on the move. Global flows of people, goods, food, money, information, services and media images are forming an intensely mobile background to everyday life. Social scientists, too, are on the move, seeking new analytical purchase on these important aspects of the social world by trying to move with, and to be moved by, the fleeting, distributed, multiple, non-causal, sensory, emotional and kinaesthetic. Mobile Methods addresses the challenges and opportunities of researching mobile phenomena. Drawing on extensive interdisciplinary discussion, the book brings together a collection of cutting-edge methodological innovations and original research reports to examine some important implications of the mobilities turn for the processes of ‘research’, and the realm of the empirical. Through analysis that addresses questions such as ‘how are social relationships and social institutions made in and through mobility?’, and ‘how do people experience mobility in twenty-first century world cities?', the authors mobilize sociological analysis, bringing new insights and opening up new opportunities for engagement with contemporary challenges. This book is a key text for undergraduate and postgraduate students of disciplines including Human Geography, Social Policy, Sociology and Research Methods.
Handbook Of Research On Mobile Learning In Contemporary Classrooms
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Author : Mentor, Dominic
language : en
Publisher: IGI Global
Release Date : 2016-06-27
Handbook Of Research On Mobile Learning In Contemporary Classrooms written by Mentor, Dominic and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Education categories.
It is the responsibility of educators to utilize contemporary avenues in order to reach their students in ways familiar to them. When teaching digital natives, new techniques are necessary for making new information relevant to their experience. One way to do this is through the use of mobile devices in curricula. This integration can make education accessible anywhere and to anyone, personalized to each student's schedule and needs. The Handbook of Research on Mobile Learning in Contemporary Classrooms expounds the current research on m-learning and strategies to leverage mobile devices in educational contexts. It also addresses the importance of communication, community, and mobility in modern classrooms, while offering a comprehensive overview of the theory and pedagogy associated with this new technology. Nonprofit organizers, K-12 educators, administrators, policy makers, students of education, and developers will find this book to be an important research companion.