Mobile Services Industries Technologies And Applications In The Global Economy
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Mobile Services Industries Technologies And Applications In The Global Economy
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2012-08-31
Mobile Services Industries Technologies And Applications In The Global Economy written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Technology & Engineering categories.
As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.
Exploring Transmedia Journalism In The Digital Age
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Author : Gambarato, Renira Rampazzo
language : en
Publisher: IGI Global
Release Date : 2018-02-16
Exploring Transmedia Journalism In The Digital Age written by Gambarato, Renira Rampazzo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-16 with Language Arts & Disciplines categories.
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.
Strategic Labor Relations Management In Modern Organizations
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Author : Casademunt, Ana María Lucia
language : en
Publisher: IGI Global
Release Date : 2016-04-22
Strategic Labor Relations Management In Modern Organizations written by Casademunt, Ana María Lucia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
New Media And Communication Across Religions And Cultures
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Author : Nahon-Serfaty, Isaac
language : en
Publisher: IGI Global
Release Date : 2014-01-31
New Media And Communication Across Religions And Cultures written by Nahon-Serfaty, Isaac and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Language Arts & Disciplines categories.
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
Engaging Consumers Through Branded Entertainment And Convergent Media
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Author : Parreno, Jose Marti
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Engaging Consumers Through Branded Entertainment And Convergent Media written by Parreno, Jose Marti and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Technologies For Urban And Spatial Planning Virtual Cities And Territories
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Author : Pinto, Nuno Norte
language : en
Publisher: IGI Global
Release Date : 2013-07-31
Technologies For Urban And Spatial Planning Virtual Cities And Territories written by Pinto, Nuno Norte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Architecture categories.
"This book covers a multitude of newly developed hardware and software technology advancements in urban and spatial planning and architecture, drawing on the most current research and studies of field practitioners who offer solutions and recommendations for further growth, specifically in urban and spatial developments"--
Empirical Research On Semiotics And Visual Rhetoric
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Author : Danesi, Marcel
language : en
Publisher: IGI Global
Release Date : 2018-02-23
Empirical Research On Semiotics And Visual Rhetoric written by Danesi, Marcel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Computers categories.
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.
Environmental Awareness And The Role Of Social Media
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Author : Narula, Sumit
language : en
Publisher: IGI Global
Release Date : 2018-07-27
Environmental Awareness And The Role Of Social Media written by Narula, Sumit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Political Science categories.
Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently acknowledged, social media is playing an important role in sharing various environmental problems as well as suitable solutions. Environmental Awareness and the Role of Social Media is an essential reference source for individuals seeking to raise awareness of environmental issues through social media platforms. The book examines social media’s use in disaster awareness, sustainability promotion, and marketing environmentally friendly products from an international perspective. This book is an excellent resource for environmentalists, environmental activists, scientists, public figures, policy makers, academicians, and individuals interested in research focused on the impact of social media on issues that affect the entire planet.
R Evolutionizing Political Communication Through Social Media
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Author : Deželan, Tomaž
language : en
Publisher: IGI Global
Release Date : 2016-02-09
R Evolutionizing Political Communication Through Social Media written by Deželan, Tomaž and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Political Science categories.
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communication through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Exchanging Terrorism Oxygen For Media Airwaves The Age Of Terroredia
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Author : Eid, Mahmoud
language : en
Publisher: IGI Global
Release Date : 2014-03-31
Exchanging Terrorism Oxygen For Media Airwaves The Age Of Terroredia written by Eid, Mahmoud and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Political Science categories.
Terroredia is a newly coined term by the editor, Dr. Mahmoud Eid, to explain the phenomenal, yet under-researched relationship between terrorists and media professionals in which acts of terrorism and media coverage are exchanged, influenced, and fueled by one another. Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia provides a timely and thorough discussion on a wide range of issues surrounding terrorism in relation to both traditional and new media. Comprised of insights and research from leading experts in the fields of terrorism and media studies, this publication presents various topics relating to Terroredia: understanding of terrorism and the role of the media, terrorism manifestations and media representations of terrorism, types of terrorism and media stereotypes of terrorism, terrorism tactics and media strategies, the war on terrorism, the function of terrorism and the employment of the media, new terrorism and new media, contemporary cases of terrorist-media interactions, the rationality behind terrorism and counterterrorism, as well as the responsibility of the media. This publication is of interest to government officials, media professionals, researchers, and upper-level students interested in learning more about the complex relationship between terrorism and the media.