Mobile Support In Customer Loyalty Management
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Mobile Support In Customer Loyalty Management
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Author : Christian Zeidler
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-09-02
Mobile Support In Customer Loyalty Management written by Christian Zeidler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-02 with Business & Economics categories.
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Contribution Of Business Combinations
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Author : Mrs. Gloria Mpayana Atete, Anne Lyse Mukabideri, John Kiarie, Adolphus J. Toby
language : en
Publisher: AJPO Journals USA LLC
Release Date : 2023-06-30
Contribution Of Business Combinations written by Mrs. Gloria Mpayana Atete, Anne Lyse Mukabideri, John Kiarie, Adolphus J. Toby and has been published by AJPO Journals USA LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30 with Business & Economics categories.
TOPICS IN THE BOOK Investment Risk Management and Financial Performance of Rwanda Social Security Board (RSSB) The Contribution of the Horizontal Business Combination on the Financial Performance of I&M Bank Influence of Point-Based Program on Financial Performance of Selected Firms in the Service Industry in Kenya Effect of Non-Monetary Programs on Financial Performance of Selected Firms in the Service Industry in Kenya Volatility Modelling of Stock Returns in the Petroleum Marketing Sector of the Nigerian Stock Exchange
Handbook Of Research On Mobile Marketing Management
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Author : Pousttchi, Key
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Mobile Marketing Management written by Pousttchi, Key and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Introduction To Marketing Management
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Author : DR. SHASHANK MEHROTRA
language : en
Publisher: Blue Rose Publishers
Release Date : 2024-01-05
Introduction To Marketing Management written by DR. SHASHANK MEHROTRA and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-05 with Education categories.
Marketing management is a dynamic field of study that emphasizes the practical application of marketing concepts, principles, and strategies to achieve organizational objectives. It involves the coordination, execution, and supervision of initiatives designed to meet customer demands and desires while simultaneously enhancing business profitability. Central to its mission is the creation and maintenance of a competitive edge for a company's goods and services in the marketplace. The primary objective of marketing management is to comprehensively comprehend customer demands, identify target markets, formulate effective marketing strategies, and implement these plans to engage and influence customers. This multifaceted discipline encompasses critical components such as market analysis, product development, pricing strategies, distribution channels, promotional efforts, and customer relationship management. Marketing management plays a pivotal role in the introduction of new products and the adaptation of existing ones to meet evolving customer demands, ultimately enabling businesses to gain a competitive advantage in the market.
Qualitative Consumer Research
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Author : Russell W. Belk
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-08-18
Qualitative Consumer Research written by Russell W. Belk and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-18 with Business & Economics categories.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Marketing Management In Practice 2003 2004
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Author : John Williams
language : en
Publisher: Routledge
Release Date : 2003
Marketing Management In Practice 2003 2004 written by John Williams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Cim Coursebook 03 04 Marketing Management In Practice
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Author : Tony Curtis
language : en
Publisher: Routledge
Release Date : 2012-09-11
Cim Coursebook 03 04 Marketing Management In Practice written by Tony Curtis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Business & Economics categories.
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Service Systems Management And Engineering
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Author : Ching M. Chang
language : en
Publisher: John Wiley & Sons
Release Date : 2018-01-05
Service Systems Management And Engineering written by Ching M. Chang and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Technology & Engineering categories.
The ultimate instructional guide to achieving success in the service sector Already responsible for employing the bulk of the U.S. workforce, service-providing industries continue to increase their economic dominance. Because of this fact, these companies are looking for talented new service systems engineers to take on strategic and operational challenges. This instructional guide supplies essential tools for career seekers in the service field, including techniques on how to apply scientific, engineering, and business management principles effectively to integrate technology into the workplace. This book provides: Broad-based concepts, skills, and capabilities in twelve categories, which form the "Three-Decker Leadership Architecture," including creative thinking and innovations in services, knowledge management, and globalization Materials supplemented and enhanced by a large number of case studies and examples Skills for successful service engineering and management to create strategic differentiation and operational excellence for service organizations Focused training on becoming a systems engineer, a critically needed position that, according to a 2009 Moneyline article on the best jobs in America, ranks at the top of the list Service Systems Management and Engineering is not only a valuable addition to a college classroom, but also an extremely handy reference for industry leaders looking to explore the possibilities presented by the expanding service economy, allowing them to better target strategies for greater achievement.
The Routledge Companion To Marketing Research
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Author : Len Tiu Wright
language : en
Publisher: Routledge
Release Date : 2021-06-27
The Routledge Companion To Marketing Research written by Len Tiu Wright and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-27 with Business & Economics categories.
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Issues In Business Environment
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Author : Fidow Abdikadir Noor
language : en
Publisher: IPR Journals and Book Publishers
Release Date : 2023-06-29
Issues In Business Environment written by Fidow Abdikadir Noor and has been published by IPR Journals and Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Business & Economics categories.
TOPICS IN THE BOOK Effect of Covid-19 on Loan Repayment of Small Businesses in Kenya: A Case Study of Eastleigh Business Community The Influence of Customer Retention Strategies on the Organization Performance of Commercial Banks in Thika Town Porter’s Five Forces Influence on Competitive Advantage in Telecommunication Industry in Kenya Corporate Aggression: A Comprehensive Review of Price War