Mobile Trade Fairs

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Mobile Trade Fairs

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Author : United States. Congress. Senate. Committee on Commerce
language : en
Publisher:
Release Date : 1962

Mobile Trade Fairs written by United States. Congress. Senate. Committee on Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Foreign trade promotion categories.

Considers S. 3389, to authorize Commerce Dept to aid in the development of mobile trade fairs to promote U.S. products abroad.

Applicability Of Mobile Marketing In The Marketing Mix Of Trade Fair Organizers

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Author : Immo Prenzel
language : en
Publisher: diplom.de
Release Date : 2010-04-21

Applicability Of Mobile Marketing In The Marketing Mix Of Trade Fair Organizers written by Immo Prenzel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-21 with Business & Economics categories.

Inhaltsangabe:Introduction: Trade fair organizers face a number of ongoing changes and an intensified intra- and inter-industry competition that reshape the structure of their markets and value chains. Until the 80s, trade fair organizers had a huge market and little competition. They were solely administering their spaces. On this seller s market trade fair organizers could pick the companies they would allow to exhibit at their fairs. Since then, more and more trade fair organizations have entered the market and invested heavily in new venues and hall capacities. The traditional venue owners increased their hall capacities tremendously and new regional venues emerged in the Near East and Asian markets. The driver of the inter-industrial competition is the increasing number of communication, information, and sales opportunities (such as road shows, in-house exhibitions or virtual information channels like the internet) that constitute alternatives compared to the cost intensive trade fair participation. These developments have made the market a buyer s market. Consequently, the customer group s requirements towards trade fair efficiency are getting increasingly higher. Trade fair organizers need to face these developments and rethink and reshape their marketing strategies and respective marketing mix to match them to the new environment in order to stay competitive. They need to implement instruments with which they can improve the communication and service offer and thus satisfy the customer s requirements. Mobile marketing is such an instrument. It is the new trend in the modern direct marketing that offers numerous possibilities for personalized customer communication and the provision of an increased service portfolio via mobile devices. Mobile marketing is the answer to the increasingly mobile society as it allows a location and time independent reach of the customer. The question if and to which extend mobile marketing can be applied in the marketing mix of trade fair organizers is the research objective of this thesis. The approach to reach this goal is illustrated in figure 3 in the appendix and will be set as follows: chapter two will focus on the theoretical basics of mobile marketing in order to illustrate its potentials, capabilities and limitations. In chapter three the basics about trade fairs, its functions and participants are introduced. The analysis of the goals and needs of the exhibitors and visitors is the focus of [...]

Mobile Trade Fairs

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Author : United States. Congress. Senate. Committee on Commerce
language : en
Publisher:
Release Date : 1962

Mobile Trade Fairs written by United States. Congress. Senate. Committee on Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Foreign trade promotion categories.

Considers S. 3389, to authorize Commerce Dept to aid in the development of mobile trade fairs to promote U.S. products abroad.

Mobile Trade Fairs

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Author : United States. Congress. House. Merchant Marine and Fisheries
language : en
Publisher:
Release Date : 1962

Mobile Trade Fairs written by United States. Congress. House. Merchant Marine and Fisheries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.

Mobile Trade Fairs Hearing 87 2 July 23 1962

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Author : United States. Congress. Senate. Commerce
language : en
Publisher:
Release Date : 1962

Mobile Trade Fairs Hearing 87 2 July 23 1962 written by United States. Congress. Senate. Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.

Mobile Trade Fairs

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Author : United States. Congress. House. Committee on Merchant Marine and Fisheries
language : en
Publisher:
Release Date : 1962

Mobile Trade Fairs written by United States. Congress. House. Committee on Merchant Marine and Fisheries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Fairs categories.

Considers H.R. 12533 and similar S. 3389, to authorize Commerce Dept aid to mobile trade fairs for the purpose of promoting U.S. goods abroad.

Congressional Record

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Author : United States. Congress
language : en
Publisher:
Release Date : 1964

Congressional Record written by United States. Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Law categories.

The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)

Hearings

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Author : United States. Congress. House. Committee on Merchant Marine and Fisheries
language : en
Publisher:
Release Date : 1962

Hearings written by United States. Congress. House. Committee on Merchant Marine and Fisheries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with categories.

Hearings Reports And Prints Of The House Committee On Merchant Marine And Fisheries

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Author : United States. Congress. House. Committee on Merchant Marine and Fisheries
language : en
Publisher:
Release Date : 1965

Hearings Reports And Prints Of The House Committee On Merchant Marine And Fisheries written by United States. Congress. House. Committee on Merchant Marine and Fisheries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Fishery law and legislation categories.

Miscellaneous Merchant Marine Legislation

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Author : United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Merchant Marine
language : en
Publisher:
Release Date : 1965

Miscellaneous Merchant Marine Legislation written by United States. Congress. House. Committee on Merchant Marine and Fisheries. Subcommittee on Merchant Marine and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with International trade categories.