Moda Y Retail De La Gesti N Al Merchandising
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Moda Y Retail De La Gesti N Al Merchandising
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Author :
language : es
Publisher:
Release Date :
Moda Y Retail De La Gesti N Al Merchandising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Crafts & Hobbies categories.
Merchandising De Moda
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Author :
language : es
Publisher:
Release Date : 2012-05
Merchandising De Moda written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05 with Education categories.
En el negocio de la moda, cada uno de los pasos de la cadena de producción desde el concepto del producto hasta el comportamiento del consumidor final interviene directamente en el incremento de valor de la prenda diseñada Así, conocer los procesos de pro
An Introduction To Fashion Retailing
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Author : Dimitri Koumbis
language : en
Publisher: Bloomsbury Visual Arts
Release Date : 2021-04-22
An Introduction To Fashion Retailing written by Dimitri Koumbis and has been published by Bloomsbury Visual Arts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-22 with Business & Economics categories.
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Visual Merchandising For Fashion
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Author : Sarah Bailey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
Visual Merchandising For Fashion written by Sarah Bailey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Business & Economics categories.
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Moda Y Visual Merchandising
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Author : Sarah Bailey
language : es
Publisher: Editorial Gustavo Gili
Release Date : 2014-09
Moda Y Visual Merchandising written by Sarah Bailey and has been published by Editorial Gustavo Gili this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09 with Business & Economics categories.
Why do we choose certain clothing stores over others? What determines how certain pieces sell? What's the first thing that attracts us to a given brand? Visual merchandising is the field that addresses these questions. Starting with the various considerations involved in displaying products at points of sale, this book offers a clear and detailed explanation of the theoretical underpinnings of visual marketing in fashion. The authors address topics ranging from conceptual approaches to display design to guides to creating narrative sequences. The book also includes interviews and illustrated examples from some of the most successful visual merchandising initiatives in recent years. ¿Por qué vamos a una determinada tienda de ropa y no a otra? ¿Qué es lo que determina que se vendan los artículos de moda? ¿Qué es lo primero que nos atrae de una marca? El visual merchandising es la especialidad que responde a este tipo de preguntas al hacer converger la marca, el consumidor, el producto y el entorno en una misma disciplina. Partiendo de los distintos enfoques de la exposición de producto en el punto de venta, este libro explica de forma clara y detallada la base teórica del merchandising visual en moda y desglosa todas las técnicas y aspectos clave de la profesión. Los autores abordan tanto aquellas cuestiones relacionadas con el planteamiento conceptual del diseño de displays como aquellas que afectan a su materialización final. Así, estudiantes y profesionales encontrarán en este manual la información esencial sobre qué fuentes pueden servir de inspiración visual, cómo crear relatos o secuencias narrativas, cuáles son los puntos de toque y los umbrales en las tiendas o qué recorridos u orientación son los preferidos por el consumidor en el interior de las mismas, entre otras muchas cuestiones. El libro incluye además entrevistas y ejemplos ampliamente ilustrados de los trabajos más exitosos de algunos de los visual merchandisers más importantes en la actualidad.
Visual Merchandising And Retail In Fashion Market
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Author : Sara Minelli
language : en
Publisher:
Release Date : 2020
Visual Merchandising And Retail In Fashion Market written by Sara Minelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
Apparel Merchandising
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Author : Jeremy A. Rosenau
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-02-27
Apparel Merchandising written by Jeremy A. Rosenau and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-27 with Business & Economics categories.
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.
What Kids Buy And Why
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Author : Daniel Acuff
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-15
What Kids Buy And Why written by Daniel Acuff and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Brandchild
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Author : Martin Lindstrom
language : en
Publisher: Kogan Page Publishers
Release Date : 2004-10-03
Brandchild written by Martin Lindstrom and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-03 with Business & Economics categories.
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Recycling From Waste In Fashion And Textiles
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Author : Pintu Pandit
language : en
Publisher: John Wiley & Sons
Release Date : 2020-07-15
Recycling From Waste In Fashion And Textiles written by Pintu Pandit and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Science categories.
The alarming level of greenhouse gases in the environment, fast depleting natural resources and the increasing level of industrial effluents, have made every single manufacturing activity come under the scrutiny of sustainability. When all kinds of waste such as clothes, furniture, carpets, televisions, shoes, paper, food wastes etc. end up in the landfill, only a few of them are naturally decomposed and thus a large majority remains as non-biodegradable. It is for this reason, efforts are concentrated to reduce the burden on earth by this waste, and as far as used textile products are concerned, there are now attempts to recycle or up-cycle. This book addresses the role of sustainability by using textile waste in fashion and textiles with respect to manufacturing, materials, as well as the economic and business challenges and opportunities it poses. This wide-ranging book comprises 19 chapters on the various topics including: · Solutions for sustainable fashion and textile industry · Agro and bio waste in the fashion industry · Innovating fashion brands by using textile waste · Waste in handloom textiles · Business paradigm shifting: 21st century fashion from recycling and upcycling · Utilization of natural waste for sustainable textile coloration · Circular economy in fashion and textile from waste · Future pathways of waste utilization for fashion · Sustainable encapsulation of natural dyes from Plant waste for textiles · Agro-waste applications for bio-remediation of textile effluent