Mode Luxe Fashion Luxury
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Mode Luxe Fashion Luxury PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Mode Luxe Fashion Luxury book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Luxury Fashion Branding
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : U. Okonkwo
language : en
Publisher: Springer
Release Date : 2016-01-18
Luxury Fashion Branding written by U. Okonkwo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Mode Luxe Fashion Luxury
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Institut français de la mode (Paris).
language : en
Publisher: Companyédition IFM/Regard
Release Date : 2014-10-23
Mode Luxe Fashion Luxury written by Institut français de la mode (Paris). and has been published by Companyédition IFM/Regard this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-23 with Fashion categories.
L'Institut français de la mode revient sur les évolutions récentes et décisives des univers de la mode et du luxe. Les enjeux sociétaux et les stratégies économiques de ces secteurs ne cessent en effet de préfigurer les mutations de l'ensemble des industries créatives ainsi que celles de notre économie de consommation. Ecrit par l'ensemble du corps professoral de l'IFM, cet ouvrage s'organise autour de plusieurs axes : la création et le marketing, la marque et l'image, l'internationalisation des marchés et les grandes mutations industrielles, la communication et les nouvelles technologies, la distribution et la vie du point de vente, la culture et le consumérisme. Au-delà d'un état des lieux et du panorama des forces en présence, ce livre présente dans ses grandes lignes l'avenir immédiat de la mode et du luxe.
Luxe Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Caroline Cox
language : en
Publisher: Running Press Adult
Release Date : 2013-10-29
Luxe Fashion written by Caroline Cox and has been published by Running Press Adult this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-29 with Crafts & Hobbies categories.
Celebrating the most hallowed fashion brands from Hermès of Paris and Burberry of London through to legendary US labels such as Brooks Brothers, this lush and sophisticated volume will captivate and inform even the most avid fashion devotee. Written and exhaustively researched by international fashion authority Caroline Cox, Luxe Fashion is a comprehensive guide to iconic heritage fashion brands—categorized by country into clothing, knitwear, footwear, and accessories. Part 1 profiles 50 of the finest heritage fashion labels, from their earliest origins to how they maintain success and relevance today. Part 2 is a directory of more than 150 more essential brands that live up to the standard of a heritage label. Each featured brand is beautifully illustrated with historical and contemporary imagery that contributes to the story of how artisans from all over the world have created exceptional objects of desire that have endured because of their superb quality, superior craftsmanship, and timeless design appeal.
Deluxe
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Dana Thomas
language : en
Publisher: Penguin UK
Release Date : 2015-01-29
Deluxe written by Dana Thomas and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Business & Economics categories.
Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved from their roots. Thomas witnesses how these 'luxury' handbags are no longer one in a million, discovers why luxury brand clothing doesn't last as long, and finds out just who is making your perfume. From terrifying raids on the Chinese sweat shops to the daunting chic of Paris workshops, from the handcrafting and economics of early-twentieth century designers to the violent truth behind the 'harmless' fakes, Deluxe goes deep into the world of extravagance, and asks: where can true luxury go now?
The Lure Of Luxe
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Jordan Phillips
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-07-14
The Lure Of Luxe written by Jordan Phillips and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-14 with Affluent consumers categories.
In the past, an upgrade in status would have remained a dream or just become the reality of a few. But today, upgrading socioeconomic status is commonplace, mostly in emerging markets. In the nineteenth century, self-appointed tastemaker of New York society Ward McAllister claimed that four generations were necessary to breed a gentleman. Today, due to rapid wealth creation and accumulation, the digital revolution, and the relative ease and affordability of travel, the process of developing a level of taste that is deemed acceptable by high society has been sped up dramatically. Luxury is relative at every level of society. While Michael Kors might be one woman's Gap, the brand might be the ultimate splurge for another woman. What marketers, retailers, and the media tend to ignore is that very possibly describes the same woman, just in different phases of her life, geography, and socioeconomic status. The Lure of Luxe explores the metaphorical climb up the Luxury Consumption Pyramid, which determines how and why a client will spend. The book provides a new way to think about marketing to this elite segment, and offers best practices across a variety of marketing tactics.
Sustainable Luxe
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Jordan Phillips
language : en
Publisher: CreateSpace
Release Date : 2013-08
Sustainable Luxe written by Jordan Phillips and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with Crafts & Hobbies categories.
If you are buying something so cheap that it seems too good to be true, it is! Fast fashion chains take advantage of workers in third-world countries in order to offer inexpensive and disposable clothing. This cycle is damaging to garment workers, consumers, and the environment. This book describes three ways to avoid directly supporting undesirable consequences from fashion production: 1. Buy new clothing but choose the labels and retailers you support wisely. 2. Buy vintage, consignment, and secondhand clothing. 3. Shop your own closet and take care of what you already have. Once you begin demanding high quality and high ethical standards from what you buy, you will inevitably find that you do not need to buy nearly so many things. Fast fashion and trendiness requires "more is more"; high-quality fashion allows you to transition to "less is more." This is not just about valuing the lives of others who are less fortunate; this is also about valuing yourself. You deserve to own a small selection of quality items that you can be truly proud of for decades to come. You are worth it!
Understanding Luxury Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Isabel Cantista
language : en
Publisher: Springer Nature
Release Date : 2019-11-08
Understanding Luxury Fashion written by Isabel Cantista and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Business & Economics categories.
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
30 Second Fashion
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Rebecca Arnold
language : en
Publisher:
Release Date : 2016-10-13
30 Second Fashion written by Rebecca Arnold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-13 with Fashion categories.
30-Second Fashion offers an engrossing crash course to how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion who set it up that way.
Future Luxe
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Erwan Rambourg
language : en
Publisher: Figure 1 Publishing
Release Date : 2020-09-22
Future Luxe written by Erwan Rambourg and has been published by Figure 1 Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with Business & Economics categories.
In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
The Luxury Strategy
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Jean-Noël Kapferer
language : en
Publisher:
Release Date : 2009
The Luxury Strategy written by Jean-Noël Kapferer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.