Modeling Techniques In Predictive Analytics With Python And R

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Marketing Data Science

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Author : Thomas W. Miller
language : en
Publisher: FT Press
Release Date : 2015-05-02

Marketing Data Science written by Thomas W. Miller and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-02 with Business & Economics categories.

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Modeling Techniques In Predictive Analytics

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Author : Thomas W. Miller
language : en
Publisher: FT Press
Release Date : 2013-08-23

Modeling Techniques In Predictive Analytics written by Thomas W. Miller and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-23 with Business & Economics categories.

Today, successful firms compete and win based on analytics. Modeling Techniques in Predictive Analytics brings together all the concepts, techniques, and R code you need to excel in any role involving analytics. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and even spatio-temporal data. For each problem, Miller explains why the problem matters, what data is relevant, how to explore your data once you’ve identified it, and then how to successfully model that data. You’ll learn how to model data conceptually, with words and figures; and then how to model it with realistic R programs that deliver actionable insights and knowledge. Miller walks you through model construction, explanatory variable subset selection, and validation, demonstrating best practices for improving out-of-sample predictive performance. He employs data visualization and statistical graphics in exploring data, presenting models, and evaluating performance. All example code is presented in R, today’s #1 system for applied statistics, statistical research, and predictive modeling; code is set apart from other text so it’s easy to find for those who want it (and easy to skip for those who don’t).

Marketing Data Science

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Author : Thomas W. Miller
language : en
Publisher:
Release Date : 2015

Marketing Data Science written by Thomas W. Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Data mining categories.

Modeling Techniques In Predictive Analytics With Python And R

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Author : Thomas W. Miller
language : en
Publisher: FT Press
Release Date : 2014-09-29

Modeling Techniques In Predictive Analytics With Python And R written by Thomas W. Miller and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.

Master predictive analytics, from start to finish Start with strategy and management Master methods and build models Transform your models into highly-effective code—in both Python and R This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. You’ll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and R—not complex math. Step by step, you’ll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of today’s key applications for predictive analytics, delivering skills and knowledge to put models to work—and maximize their value. Thomas W. Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. If you’re new to predictive analytics, you’ll gain a strong foundation for achieving accurate, actionable results. If you’re already working in the field, you’ll master powerful new skills. If you’re familiar with either Python or R, you’ll discover how these languages complement each other, enabling you to do even more. All data sets, extensive Python and R code, and additional examples available for download at http://www.ftpress.com/miller/ Python and R offer immense power in predictive analytics, data science, and big data. This book will help you leverage that power to solve real business problems, and drive real competitive advantage. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, illuminating each technique with carefully explained code for the latest versions of Python and R. If you’re new to predictive analytics, Miller gives you a strong foundation for achieving accurate, actionable results. If you’re already a modeler, programmer, or manager, you’ll learn crucial skills you don’t already have. Using Python and R, Miller addresses multiple business challenges, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis. He illuminates the use of cross-sectional data, time series, spatial, and spatio-temporal data. You’ll learn why each problem matters, what data are relevant, and how to explore the data you’ve identified. Miller guides you through conceptually modeling each data set with words and figures; and then modeling it again with realistic code that delivers actionable insights. You’ll walk through model construction, explanatory variable subset selection, and validation, mastering best practices for improving out-of-sample predictive performance. Miller employs data visualization and statistical graphics to help you explore data, present models, and evaluate performance. Appendices include five complete case studies, and a detailed primer on modern data science methods. Use Python and R to gain powerful, actionable, profitable insights about: Advertising and promotion Consumer preference and choice Market baskets and related purchases Economic forecasting Operations management Unstructured text and language Customer sentiment Brand and price Sports team performance And much more

Machine Learning In Python

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Author : Michael Bowles
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27

Machine Learning In Python written by Michael Bowles and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-27 with Computers categories.

Learn a simpler and more effective way to analyze data and predict outcomes with Python Machine Learning in Python shows you how to successfully analyze data using only two core machine learning algorithms, and how to apply them using Python. By focusing on two algorithm families that effectively predict outcomes, this book is able to provide full descriptions of the mechanisms at work, and the examples that illustrate the machinery with specific, hackable code. The algorithms are explained in simple terms with no complex math and applied using Python, with guidance on algorithm selection, data preparation, and using the trained models in practice. You will learn a core set of Python programming techniques, various methods of building predictive models, and how to measure the performance of each model to ensure that the right one is used. The chapters on penalized linear regression and ensemble methods dive deep into each of the algorithms, and you can use the sample code in the book to develop your own data analysis solutions. Machine learning algorithms are at the core of data analytics and visualization. In the past, these methods required a deep background in math and statistics, often in combination with the specialized R programming language. This book demonstrates how machine learning can be implemented using the more widely used and accessible Python programming language. Predict outcomes using linear and ensemble algorithm families Build predictive models that solve a range of simple and complex problems Apply core machine learning algorithms using Python Use sample code directly to build custom solutions Machine learning doesn't have to be complex and highly specialized. Python makes this technology more accessible to a much wider audience, using methods that are simpler, effective, and well tested. Machine Learning in Python shows you how to do this, without requiring an extensive background in math or statistics.

Modeling Techniques In Predictive Analystics With Python And R

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Author : Thomas W. Miller
language : en
Publisher:
Release Date : 2014

Modeling Techniques In Predictive Analystics With Python And R written by Thomas W. Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business planning categories.

Data Science Using Python And R

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Author : Chantal D. Larose
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-09

Data Science Using Python And R written by Chantal D. Larose and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-09 with Computers categories.

Learn data science by doing data science! Data Science Using Python and R will get you plugged into the world’s two most widespread open-source platforms for data science: Python and R. Data science is hot. Bloomberg called data scientist “the hottest job in America.” Python and R are the top two open-source data science tools in the world. In Data Science Using Python and R, you will learn step-by-step how to produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Data Science Using Python and R is written for the general reader with no previous analytics or programming experience. An entire chapter is dedicated to learning the basics of Python and R. Then, each chapter presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. Those with analytics experience will appreciate having a one-stop shop for learning how to do data science using Python and R. Topics covered include data preparation, exploratory data analysis, preparing to model the data, decision trees, model evaluation, misclassification costs, naïve Bayes classification, neural networks, clustering, regression modeling, dimension reduction, and association rules mining. Further, exciting new topics such as random forests and general linear models are also included. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. Data Science Using Python and R provides exercises at the end of every chapter, totaling over 500 exercises in the book. Readers will therefore have plenty of opportunity to test their newfound data science skills and expertise. In the Hands-on Analysis exercises, readers are challenged to solve interesting business problems using real-world data sets.

Web And Network Data Science

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Author : Thomas W. Miller
language : en
Publisher: Pearson Education
Release Date : 2015

Web And Network Data Science written by Thomas W. Miller and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University's prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.

Sports Analytics And Data Science

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Author : Thomas W. Miller
language : en
Publisher: FT Press
Release Date : 2015-11-18

Sports Analytics And Data Science written by Thomas W. Miller and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-18 with Business & Economics categories.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.