Modelling Effects Of Consumer Animosity
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Modelling Effects Of Consumer Animosity
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Author : Hwee Ping Garick Kea
language : en
Publisher:
Release Date : 2008
Modelling Effects Of Consumer Animosity written by Hwee Ping Garick Kea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
This study aims to examine the effects of animosity on consumers\U+2019\ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers\U+2019\ reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers\U+2019\ attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animositic tendencies towards foreign countries in question can be negated by the products\U+2019\ domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers\U+2019\ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers\U+2019\ unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that consumer animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, consumer ethnocentrism does not take a significant role in influencing other constructs in the animosity model.
Two Essays On The Role Of Consumer Animosity On Consumer Behaviors
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Author : Yi Peng
language : en
Publisher:
Release Date : 2020
Two Essays On The Role Of Consumer Animosity On Consumer Behaviors written by Yi Peng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Electronic dissertations categories.
Damaging effects of hostility between nations is causing worldwide tension. In the marketing literature, Klein, Ettenson, and Morris (1998) were the first to relate tension between countries to consumer consumption behaviors and were the first to establish the animosity model of the repulsion of foreign product purchase. They defined consumer animosity as "anger related to previous or ongoing political, military, economic, or diplomatic events" (Klein, Ettenson, & Morris, 1998, p. 90). Furthermore, the effects of animosity are becoming more prevalent as consumers increasingly act on their anger, with the rise in anti-globalization and the emergence of social media (McGregor, 2018). Thus, it is important for both researchers and brand managers to examine potential ways that could mitigate the negative effect of consumer animosity. This dissertation consists of two essays. Essay 1 is a review of the consumer animosity literature, which is based on a meta-analysis of past studies and some subsequent experimental studies. The meta-analysis summarized 37 studies of consumer animosity covering from 1998 to 2018. Subsequently, to prove evidence of causation, we conduct a series of experiments to test the boundary conditions by priming cultural values at the individual level. Hereby, we reconcile controversial findings from the consumer animosity literature and suggest that the effect of animosity varies across cultures. Essay 2 uses the insights gained from Essay 1 regarding the negative effect of consumer animosity on willingness to buy. Further, it demonstrated the importance of consumers' coping strategies while dealing with negative emotions toward the offending country. Specifically, this essay conceptualizes a model in which negative emotions interact with emotional venting to affect individuals' behaviors. Three studies provided strong evidence that emotional venting can significantly mitigate the negative effect of consumer animosity on willingness to buy and donation decisions. Taken together, the dissertation provided a comprehensive literature review of consumer animosity, addressed the inconsistent results in this literature, and demonstrated the importance of cultural values in influencing the consumer animosity - willingness to buy relationship, and the role of emotional venting in shaping angry consumers' behaviors. Finally, suggestions for future research and applications are provided.
Towards A Fuller Understanding Of Consumer Animosity And Purchase Involvement
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Author : Villy Abraham
language : en
Publisher:
Release Date : 2012
Towards A Fuller Understanding Of Consumer Animosity And Purchase Involvement written by Villy Abraham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Buy Or Boycott
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Author : Song Tian
language : en
Publisher:
Release Date : 2010
Buy Or Boycott written by Song Tian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Electronic dissertations categories.
The purpose of this research was to investigate how consumer animosity directly and indirectly affects buying intentions of foreign brands in the context of the 2008 Beijing Olympic torch relay crisis. Theories of social identity and realistic group conflicts served as a theoretical framework to model the impact of consumer animosity on purchase intentions. The results suggest that the stable and situational animosities led to slightly lower product quality assessment while consumer ethnocentrism did not, indicating that the latter is a less significant predictor of product judgment than both animosities. Furthermore, perceived social pressure from significant others has triple capabilities to significantly influence product quality assessment, boycott motivations, and buying intentions. In addition, the impact of animosity on purchase intentions was completely mediated by boycott motivations whereas the impact of consumer ethnocentrism and subjective norm was partially mediated through boycott motivations. By contrast, product judgment was a weaker mediator and only partially mediated the relationship between subjective norm and the intention of purchase. The present study provides theoretical and empirical insights into direct and indirect effects of consumer animosity on purchase intentions, which may be beneficial for both manufacturers and retailers who suffer from the boycott of foreign merchandise.
Product Country Images
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Author : Nicolas Papadopoulos
language : en
Publisher: Routledge
Release Date : 2014-05-01
Product Country Images written by Nicolas Papadopoulos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Business & Economics categories.
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Attitude Towards Immigrants
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Author : Karoline Grosås Nordbø Nordbø
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2013
Attitude Towards Immigrants written by Karoline Grosås Nordbø Nordbø and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
This study is designed to test whether or not animosity towards immigrants affects consumer animosity for an immigrant population's country of ethnic origin. And if so, how does this relationship affect purchase intentions? The authors of this study develop a conceptual model of the marketing-sociology interface and discuss its implications for the theory and practice of marketing. The framework proposes animosity towards immigrants as an additional source for consumer animosity, as a supplement to the other previously discovered sources. We test and discuss the affect that animosity towards immigrants has on Norwegian purchase intentions towards Pakistani products. As an additive to the current research on consumer behaviour, the analysis here outlines animosity towards immigrants as an additional source of consumer animosity, an animosity that directly affects purchase intentions. Norwegian attitudes towards immigrants are partly influenced by fluctuations in the economy, along with the values and levels of integration among the immigrant community.
Group Conflict And Co Operation
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Author : Muzafer Sherif
language : en
Publisher: Psychology Press
Release Date : 2015-06-19
Group Conflict And Co Operation written by Muzafer Sherif and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Psychology categories.
Originally published in 1966 the author challenges the accepted theories of group conflict of the time, such as frustration and maladjustment. For him conflict and its accompanying aggressiveness are features of interaction between groups and he supports this theory with a detailed experimental study of controlled groups. At the time of publication, Dr Otto Klineberg, Director of the International Centre for Intergroup Relations at the Sorbonne wrote: ‘Social scientists everywhere owe a great debt of gratitude to Professor Sherif. The distinguished series of publications for which he and his co-workers are responsible have an honoured place in our libraries. In particular, his contributions to the field of intergroup relations are outstanding; his concept of "superordinate goals", based on a combination of theoretical insight and brilliant experimentation, has become a household word for those concerned with this significant problem. In his new volume, Group Conflict and Co-operation, he carries his analysis much further, not only describing the results of several original investigations, but also building a theoretical appraisal of an extensive research literature. The author has made still another significant contribution toward a better understanding of one of the most complex and disturbing phenomena of our time.’
The Effects Of Consumer Ethnocentrism Country Of Origin And Animosity On Bangladeshi Consumers Willingness To Buy Foreign Products
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Author : Khondaker Sazzadul Karim
language : en
Publisher:
Release Date : 2016
The Effects Of Consumer Ethnocentrism Country Of Origin And Animosity On Bangladeshi Consumers Willingness To Buy Foreign Products written by Khondaker Sazzadul Karim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Over the last few decades, globalization and the openness of markets worldwide have extended the potential consumer from absolutely domestic base to international consumers. It is critical for international marketers to precisely evaluate consumers’ willingness to buy the foreign made products. Therefore, to evaluate the acceptance in foreign market and to build up the competitive advantage that will be sustainable in the long run these issues need to be studied. Regardless of the significance of analyzing consumer product perceptions, there is a research gap in modelling the relationship of essential determinants that affect the consumers’ willingness to buy foreign products. The general objective of this study is to understand the interrelationship among consumer ethnocentrism, country of origin, and animosity on Bangladeshi consumers’ willingness to buy foreign products.The theory of planned behaviour and other supporting theories were applied as the theoretical foundation for developing the conceptual model. The conceptual framework of this study proposed that consumer ethnocentrism, country of origin, and animosity have a huge impact on willingness to buy of foreign products. The research also aims at examining the mediating role by product judgement among consumers ethnocentrism, country of origin, and animosity with consumers’ willingness to buy. Utilizing the drop-off/get back method, which utilized a self-administered questionnaire, an empirical data survey was conducted in seven divisional territories of Bangladesh, i.e., Dhaka, Chittagong, Khulna, Rajshahi, Sylhet, Barisal and Rangpur. Questionnaires were distributed to 525 respondents through random sampling method. Analysis of data was then conducted using descriptive, exploratory and confirmatory factor analysis. Subsequently, structural equation modelling (SEM) with 467 respondents was conducted to test the 7 hypotheses of this study, including the mediating effect of product judgement on the relationship between consumer ethnocentrism, country of origin, and animosity with willingness to buy foreign made products. The results indicate that except country of origin the other two variables, e.g. consumer ethnocentrism and animosity were found significant with willingness to buy foreign products in Bangladesh. Furthermore, the results also reveal that product judgement can significantly mediate the relationship between consumer ethnocentrism, country of origin and animosity with willingness to buy foreign products. Developing a structural model, the study clarified willingness to buy foreign products and tested for goodness-of-fit. Upon its validation, the direct and mediated effects proposed by the study were also examined within the model. This study made theoretical and practical contributions, particularly on the part of product judgement as a mediator role among variables: customer ethnocentrism, country of origin and animosity with willingness to buy. Besides, this thesis also recognizes some vital indications for international marketers and retailers of foreign made items as to the negative dispositions of Bangladeshi consumers emerging from ethnocentric propensities and animosity feelings. Possibly, the demographic profile of these customers will assist marketers in segmenting the global market. Targeting on the right segments to offer their products and in addition to formulating appropriate marketing strategies will go a long way to producing the desired outcome in international marketing.
Effects Of Consumer Animosity On Willingness To Purchase Foreign And Hybrid Products
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Author : Garick Kea
language : en
Publisher:
Release Date : 2006
Effects Of Consumer Animosity On Willingness To Purchase Foreign And Hybrid Products written by Garick Kea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Consumer preferences categories.
The Roles Of Ethnocentrism Animosity And Cosmopolitanism In Sponsorship Effects
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Author : Marc Mazodier
language : en
Publisher:
Release Date : 2016
The Roles Of Ethnocentrism Animosity And Cosmopolitanism In Sponsorship Effects written by Marc Mazodier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Purpose Using latent growth modelling (LGM) to disentangle the static and dynamic components of brand affect and brand trust, this longitudinal study examines the impacts of consumer ethnocentrism, animosity, and cosmopolitanism on the effects of sponsorships on brand affect and brand trust. Design/Methodology An online panel of U.K. participants reported their perceptions of a French sponsor at three successive points (before, during, and at the end of the 2012 London Olympics). Of the 903 respondents at T1, 694 remained at T2 (76.8%) and 577 (63.9%) remained at T3. Another 302 respondents only at T3 controlled for potential mere measurement effects. The data were analysed using LGM techniques. Findings Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and animosity negatively moderated these increases. Cosmopolitanism enhanced brand affect but not brand trust. Research Implications As market globalisation exposes foreign firms to potential backlash from consumer nationalistic orientations toward their products, sponsorship strategies must consider the interplay between these nationalistic sentiments and sponsorship effects. While foreign sponsors are typically preoccupied with determining the fit between their brand and a local event, they must also consider individual-level nationalistic sentiments. The success of companies in foreign markets depends on creating favourable country-directed consumer attitudes. Originality/Value Beyond demonstrating the application of LGM to individual-level longitudinal analyses, this study extends sponsorship research by considering a previously unexplored area with key academic and managerial contributions, namely, the role of consumer nationalism in sponsorship effects. The strategic uses and outcomes of international sponsorship must be considered in conjunction with consumers' perceptions of foreign brands from a nationalistic perspective.