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Modern Health Care Marketing

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Author : Gamini Gunawardane
language : en
Publisher: World Scientific
Release Date : 2020-06-05

Modern Health Care Marketing written by Gamini Gunawardane and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-05 with Business & Economics categories.

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Policy Challenges In Modern Health Care

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Author : Lynn B. Rogut
language : en
Publisher: Rutgers University Press
Release Date : 2005-04-08

Policy Challenges In Modern Health Care written by Lynn B. Rogut and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-08 with Political Science categories.

Health care delivery in the United States is an enormously complex enterprise, and its $1.6 trillion annual expenditures involve a host of competing interests. While arguably the nation offers among the most technologically advanced medical care in the world, the American system consistently under performs relative to its resources. Gaps in financing and service delivery pose major barriers to improving health, reducing disparities, achieving universal insurance coverage, enhancing quality, controlling costs, and meeting the needs of patients and families. Bringing together twenty-five of the nation’s leading experts in health care policy and public health, this book provides a much-needed perspective on how our health care system evolved, why we face the challenges that we do, and why reform is so difficult to achieve. The essays tackle tough issues including: socioeconomic disadvantage, tobacco, obesity, gun violence, insurance gaps, the rationing of services, the power of special interests, medical errors, and the nursing shortage. Linking the nation’s health problems to larger political, cultural, and philosophical contexts, Policy Challenges in Modern Health Care offers a compelling look at where we stand and where we need to be headed.

Ancient Wisdom For Modern Health

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Author : Mark Bunn
language : en
Publisher:
Release Date : 2010

Ancient Wisdom For Modern Health written by Mark Bunn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Happiness categories.

Combining ancient Eastern wisdom (Ayurveda), thousand-year-old spiritual teachings, natural health science secrets, and the latest modern research, this book will reconnect you to the age-old wisdoms of health, as followed by the world's healthiest people.

Modern Health

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Author : James Howard Otto
language : en
Publisher:
Release Date : 1980-01

Modern Health written by James Howard Otto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980-01 with Health categories.

Clinical Psychology

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Author : Wolfgang Linden
language : en
Publisher: Psychology Press
Release Date : 2015-10-14

Clinical Psychology written by Wolfgang Linden and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-14 with Psychology categories.

Introduces students to Clinical Psychology by portraying the field as a health profession that uses cognition, emotion, and somatic principles to help understand, assess, and modify health showcasing the field in its reality. Unique features of the text include: A fresh approach to learning, with an emphasis on problem solving A presentation of clinical psychology as an integrative health care profession and not just a mental health care field Inclusion of social and biological bases of behavior Material pertaining to the realities of being a clinical psychologist

Policy Challenges In Modern Health Care

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Author : David Mechanic
language : en
Publisher: Rutgers University Press
Release Date : 2005

Policy Challenges In Modern Health Care written by David Mechanic and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Medical categories.

This book provides perspectives on how the US health care system evolved, why it faces the challenges that it does, and why reform is so difficult to achieve. It tackles issues including tobacco, obesity, gun violence, insurance gaps, the rationing of services, the power of special interests and medical errors.

Effective Methods For Modern Healthcare Service Quality And Evaluation

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Author : Manolitzas, Panagiotis
language : en
Publisher: IGI Global
Release Date : 2016-03-17

Effective Methods For Modern Healthcare Service Quality And Evaluation written by Manolitzas, Panagiotis and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Medical categories.

Turbulent changes in worldwide economies and decreases in overall quality of life have led to a re-evaluation of the current state of health services. Improvements in this sector will allow for more efficient healthcare delivery to the public, as well as increased patient satisfaction. Effective Methods for Modern Healthcare Service Quality and Evaluation is an authoritative reference source for the latest research on emerging tools and methodologies for the design of healthcare models, providing expert analyses on trouble-shooting specific problems in the industry and creating optimal hospital environments. Highlighting various perspectives across a range of relevant health services, this book is ideally designed for policy makers, researchers, upper-level students, and practitioners.

Modern Health

Modern Health Care Marketing

Policy Challenges In Modern Health Care

Ancient Wisdom For Modern Health

Modern Health

Clinical Psychology

Policy Challenges In Modern Health Care

Effective Methods For Modern Healthcare Service Quality And Evaluation

Modern Health Guide

Modern Medical Science

Modern Health

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