Modern Marketing Management
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Modern Marketing
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Author : R S N Pillai
language : en
Publisher: S. Chand Publishing
Release Date : 1987
Modern Marketing written by R S N Pillai and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Modern Marketing Management
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Author : Davar R S.
language : en
Publisher:
Release Date : 2007
Modern Marketing Management written by Davar R S. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Modern Marketing Management
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Author :
language : en
Publisher:
Release Date : 2023
Modern Marketing Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Fundamentals Of Modern Marketing
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Author : Edward W. Cundiff
language : en
Publisher: Prentice Hall
Release Date : 1976
Fundamentals Of Modern Marketing written by Edward W. Cundiff and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Modern Marketing Management
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Author : Rustom S. Davar
language : en
Publisher:
Release Date : 1997
Modern Marketing Management written by Rustom S. Davar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Marketing categories.
Modern Marketing Management
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Author : M. Govindarajan
language : en
Publisher: Alpha Science International, Limited
Release Date : 1999-01-01
Modern Marketing Management written by M. Govindarajan and has been published by Alpha Science International, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-01 with Business & Economics categories.
The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies
Modern Marketing Management
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Author : B. S. Bhatia
language : en
Publisher:
Release Date : 2000
Modern Marketing Management written by B. S. Bhatia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.
Modern Marketing Management
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Author : Nair K Chandrasekharan
language : en
Publisher:
Release Date : 1992
Modern Marketing Management written by Nair K Chandrasekharan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
Modern Marketing Management
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Author : Burton Marcus
language : en
Publisher: Random House Trade
Release Date : 1980-01-01
Modern Marketing Management written by Burton Marcus and has been published by Random House Trade this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980-01-01 with Marketing categories.
Modern Marketing
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Author : D. CHANDRA BOSE
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2010-01-08
Modern Marketing written by D. CHANDRA BOSE and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Business & Economics categories.
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.