Moderne Rhetorik
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Moderne Rhetorik
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Author : Heinz Elertsen
language : en
Publisher:
Release Date : 1974
Moderne Rhetorik written by Heinz Elertsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
Moderne Rhetorik
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Author : Gert Ueding
language : de
Publisher: C.H.Beck
Release Date : 2000
Moderne Rhetorik written by Gert Ueding and has been published by C.H.Beck this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Rhetoric categories.
Handbuch Moderne Rhetorik
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Author : Gregor Kalivoda
language : de
Publisher: de Gruyter Mouton
Release Date : 2018-03-20
Handbuch Moderne Rhetorik written by Gregor Kalivoda and has been published by de Gruyter Mouton this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with categories.
Rhetoric In European Culture And Beyond
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Author : Jiří Kraus
language : en
Publisher: Charles University in Prague, Karolinum Press
Release Date : 2015-03-01
Rhetoric In European Culture And Beyond written by Jiří Kraus and has been published by Charles University in Prague, Karolinum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-01 with Language Arts & Disciplines categories.
This book, Rhetoric in European and World Culture, defines the position of rhetoric in the cultural and educational systems from ancient times through the present. It examines the decline of its importance in a period of rationalism and enlightenment, presents the causes of why rhetoric (reduced to a system of rhetorical tricks) came to have negative connotations, and explains why rhetoric in the 20th century was able to regain its position. It demonstrates that the prestige of rhetoric sharply falls when it is reduced to a refined method for deceiving the public, and increases when it is seen as a scientific discipline that is used throughout all of the fields of the humanities - philosophy, logic, semiotics, literary science, linguistics, the science of media and others. In this sense, rhetoric strives for universal recognition and the cultivation of rhetorical expression, spoken and written, including not only its production but also reception and interpretation. In such a renaissance of interest, rhetoric appears not merely as a guide to language skills, but as a complex theoretical field examining human behaviour in social communication. Chapters 1-9 describe the development of rhetoric from its Greek, Hellenic and Roman beginnings to rhetoric in the context of medieval Christian culture, later during the periods of humanism, Enlightenment, baroque. The final chapter is concerned with rhetoric in the 18th, 19th, and 20th centuries. It takes into account geography, including the history of rhetoric in France, Spain, Italy, Germany, England, Scotland, Poland, Russia, the Czech Lands, Moravia, Slovakia and from the 19th century in the United States. The final chapter presents an answer to the question of whether corresponding systems of rhetorical knowledge have been formed beyond the borders of Mediterranean antiquity. The selected examples of theoretical works on "the art of speech" from India, the Middle East, China, Korea and Japan show that each language community forms its own concept, theory and practice of persuasive and suggestive speaking behaviours. Often such findings, instead of being used as manuals for the stylization and presentation of speeches, rather concentrate on analyzing written documents, in which we can find not only specific categorical devices of the given culture (as is the case with comments on the Vedic texts of ancient India) but also tropes and figures characteristic of Greek and Roman rhetoric, e.g., the Hebrew and Aramaic texts of the Old Testament.
Moderne Rhetorik
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Author : Heinz Elertsen
language : de
Publisher:
Release Date : 1986
Moderne Rhetorik written by Heinz Elertsen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with categories.
Feministische Aufkl Rung In Europa The Feminist Enlightenment Across Europe
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Author : Martin Mulsow
language : en
Publisher: Felix Meiner Verlag
Release Date : 2020-11-05
Feministische Aufkl Rung In Europa The Feminist Enlightenment Across Europe written by Martin Mulsow and has been published by Felix Meiner Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-05 with Philosophy categories.
Wie aufgeklärt war die europäische Aufklärung im Hinblick auf rechtliche, politische, gesellschaftliche, religiöse und kulturelle Egalitätspostulate für beide Geschlechter, deren Verwirklichung ein ›Zeitalter der Aufklärung‹ allererst in ein ›aufgeklärtes Zeitalter‹ transformieren könnte? Die Beiträge in diesem Band versammeln philosophische, kunstwissenschaftliche, historiographische und philologische (und dabei romanistische wie anglistische und germanistische) Perspektiven auf die Frage, ob und in welcher Weise die Aufklärung tatsächlich feministische Konzepte und Überzeugungen entwickelte.
Business Rhetoric In German Novels
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Author : Ernest Schonfield
language : en
Publisher: Boydell & Brewer
Release Date : 2018
Business Rhetoric In German Novels written by Ernest Schonfield and has been published by Boydell & Brewer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
A Culture Of Ambiguity
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Author : Thomas Bauer
language : en
Publisher: Columbia University Press
Release Date : 2021-06-08
A Culture Of Ambiguity written by Thomas Bauer and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Religion categories.
In the Western imagination, Islamic cultures are dominated by dogmatic religious norms that permit no nuance. Those fighting such stereotypes have countered with a portrait of Islam’s medieval “Golden Age,” marked by rationality, tolerance, and even proto-secularism. How can we understand Islamic history, culture, and thought beyond this dichotomy? In this magisterial cultural and intellectual history, Thomas Bauer reconsiders classical and modern Islam by tracing differing attitudes toward ambiguity. Over a span of many centuries, he explores the tension between one strand that aspires to annihilate all uncertainties and establish absolute, uncontestable truths and another, competing tendency that looks for ways to live with ambiguity and accept complexity. Bauer ranges across cultural and linguistic ambiguities, considering premodern Islamic textual and cultural forms from law to Quranic exegesis to literary genres alongside attitudes toward religious minorities and foreigners. He emphasizes the relative absence of conflict between religious and secular discourses in classical Islamic culture, which stands in striking contrast to both present-day fundamentalism and much of European history. Bauer shows how Islam’s encounter with the modern West and its demand for certainty helped bring about both Islamicist and secular liberal ideologies that in their own ways rejected ambiguity—and therefore also their own cultural traditions. Awarded the prestigious Leibniz Prize, A Culture of Ambiguity not only reframes a vast range of Islamic history but also offers an interdisciplinary model for investigating the tolerance of ambiguity across cultures and eras.
Humanistica Lovaniensia
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Author : Gilbert Tournoy
language : en
Publisher: Leuven University Press
Release Date : 2007-09-15
Humanistica Lovaniensia written by Gilbert Tournoy and has been published by Leuven University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-15 with Foreign Language Study categories.
As well as presenting articles on Neo-Latin topics, the annual journal Humanistica Lovaniensia is a major source for critical editions of Neo-Latin texts with translations and commentaries. Please visit www.lup.be for the full table of contents.
Web Advertising
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Author : Anja Janoschka
language : en
Publisher: John Benjamins Publishing
Release Date : 2004-12-23
Web Advertising written by Anja Janoschka and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-23 with Language Arts & Disciplines categories.
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.