Modernes Marketing F R Sportvereine
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Modernes Marketing F R Sportvereine
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Author : Jan Kratochvil
language : de
Publisher: Meyer & Meyer Verlag
Release Date : 2011
Modernes Marketing F R Sportvereine written by Jan Kratochvil and has been published by Meyer & Meyer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Modernes Marketing F R Sportvereine
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Author : Jan Kratochvil
language : de
Publisher:
Release Date : 2011
Modernes Marketing F R Sportvereine written by Jan Kratochvil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Identity Based Brand Management
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Author : Christoph Burmann
language : en
Publisher: Springer Nature
Release Date : 2023-03-13
Identity Based Brand Management written by Christoph Burmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Sport And Physical Education In Germany
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Author : Ken Hardman
language : en
Publisher: Routledge
Release Date : 2005-07-26
Sport And Physical Education In Germany written by Ken Hardman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-26 with Education categories.
Sport and physical education represent important components of German national life, from school and community participation, to elite, international level sport. This unique and comprehensive collection brings together material from leading German scholars to examine the role of sport and PE in Germany from a range of historical and contemporary perspectives. Key topics include: * sport and PE in pre-war, post war and re-unified Germany * sport and PE in schools * coach education * elite sport and sport science * women and sport * sport and recreation facilities. This book offers an illuminating insight into how sport and PE have helped to shape Germany. It represents fascinating reading for anyone with an interest in the history and sociology of sport, and those working in German studies.
Identit Tsbasierte Markenf Hrung Professioneller Sportvereine
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Author : Michael Schade
language : de
Publisher: Springer-Verlag
Release Date : 2011-11-04
Identit Tsbasierte Markenf Hrung Professioneller Sportvereine written by Michael Schade and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-04 with Business & Economics categories.
Professionelle Sportvereinsmarken stehen vor der Herausforderung, den wirtschaftlichen Erfolg vom sportlichen abzukoppeln. Dies kann durch eine starke Sportvereinsmarke gewährleistet werden, welche das Verhalten externer Zielgruppen unabhängig vom sportlichen Erfolg beeinflusst. Zum Aufbau einer solch starken Marke ist eine verhaltensrelevante Markenpositionierung von zentraler Bedeutung. An Hand einer empirischen Studie mit Marken aus der Fußball-, Handball- und Basketball-Bundesliga zeigt Michael Schade, dass eine Positionierung über den Nutzen „Verbundenheit mit der Stadt ausleben“ und über die „Markenpersönlichkeit“ besonders erfolgversprechend ist.
Lower League Football In Crisis
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Author : Daniel Ziesche
language : en
Publisher: Springer Nature
Release Date : 2020-10-01
Lower League Football In Crisis written by Daniel Ziesche and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Sports & Recreation categories.
While the field of football studies has produced an abundance of literature on professional, top-league football, there is little research output to do with the non-top level football. This book explores the relationship between the top and lower leagues, laying open the drastic schisms that exist between the different levels. The study links the developments at the top level of English and German football in the past 30 years to transformational processes in lower league football. Illustrating how the hegemonic status of top football weighs hard on the spheres below, it depicts how it also serves as a blueprint for lower league football clubs’ strategies in coping with a threefold dilemma of institutional legitimacy that shows itself in economic, cultural and social dimensions. Taking the different club structures in both national contexts as a starting point, it portrays both the efficacy of institutional frameworks and how these can be challenged from below. This research will be of interest to students and scholars across football studies, sports studies, the sociology of sport, and organisation studies.
Volunteers
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Author : Marc A. Musick
language : en
Publisher: Indiana University Press
Release Date : 2007-11-28
Volunteers written by Marc A. Musick and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-28 with Social Science categories.
Who tends to volunteer and why? What causes attract certain types of volunteers? What motivates people to volunteer? How can volunteers be persuaded to continue their service? Making use of a broad range of survey information to offer a detailed portrait of the volunteer in America, Volunteers provides an important resource for everyone who works with volunteers or is interested in their role in contemporary society. Mark A. Musick and John Wilson address issues of volunteer motivation by focusing on individuals' subjective states, their available resources, and the influence of gender and race. In a section on social context, they reveal how volunteer work is influenced by family relationships and obligations through the impact of schools, churches, and communities. They consider cross-national differences in volunteering and historical trends, and close with consideration of the research on the organization of volunteer work and the consequences of volunteering for the volunteer.
Wertbasiertes Mitgliedermanagement In Sportvereinen
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Author : Christine Rupp
language : de
Publisher: Springer-Verlag
Release Date : 2015-08-13
Wertbasiertes Mitgliedermanagement In Sportvereinen written by Christine Rupp and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-13 with Business & Economics categories.
Christine Rupp erarbeitet Möglichkeiten eines segmentspezifischen, wertbasierten Mitgliedermanagements in Sportvereinen. Der Managementansatz soll Vereinen helfen, aktuelle und drängende Herausforderungen des Sportvereinswesens – wie beispielsweise die Gewinnung und Bindung von Funktionsträgern und Übungsleitern – erfolgreich zu meistern. Die Autorin beschreibt bestehende wissenschaftliche Erkenntnisse zur Anspruchsgruppensegmentierung in Nonprofit-Organisationen, erarbeitet ein mehrdimensionales Konzept von Mitgliederbewertung und analysiert, welche Mitglieder für welche Sportvereine besonders wertvoll und wichtig sind. Implikationen für das Mitgliedermanagement in Vereinen und Verbänden unterstreichen den Praxisbezug der Arbeit.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Principles Of Management
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Author : Peter Eichhorn
language : en
Publisher: Springer
Release Date : 2018-01-10
Principles Of Management written by Peter Eichhorn and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-10 with Business & Economics categories.
This textbook presents an overview of how the activities of an organisation can be managed to satisfy the needs of stakeholders through the cost effective, operationally efficient and sustainable transformation of resources into outputs. Taking an interdisciplinary approach, the authors show the relationship between management and economics and within this framework present the key areas of management activity. The book explains the connections between these areas and provides tools and instruments for successful management. The book's approach and content is relevant for all kinds of organisation - private or public sector, service or manufacturing, non-profit, large or small. Each chapter provides cases to illustrate what has been discussed and some questions to test comprehension. Throughout the book is a continuing project in which the reader is put in the position of owning their own business and must think and make decisions about what the chapter has discussed. The book combines Anglo-American and German approaches to management and management studies, making it a valuable resource both for those who are studying management and those who are working as managers.