Monetizando El Valor Social En La Econom A Naranja
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Monetizando El Valor Social En La Econom A Naranja
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Author : Leire San-Jose
language : es
Publisher: ESIC Editorial
Release Date : 2022-03-08
Monetizando El Valor Social En La Econom A Naranja written by Leire San-Jose and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-08 with Business & Economics categories.
Este libro es resultado de la participación de los ocho principales museos del País Vasco (Museo San Telmo, Aquarium, Itsasmuseum, Archivo Diocesano, Chillida Leku, Minería del País Vasco, Artium Museoa y Museo de Bellas Artes de Bilbao), que han colaborado en el marco de Funko (Confederación Vasca de Fundaciones) en un proceso de action research, liderado por la Universidad del País Vasco UPV/EHU, orientado al desarrollo para identificar en unidades monetarias el valor transferido a la sociedad por cada uno de estos museos en los ámbitos de mercado, no mercado y emocional de la contabilidad social/stakeholder accounting en el entorno de cada entidad. El objetivo es facilitar la aplicación de la contabilidad social (identificación en unidades monetarias del valor transferido a los diferentes stakeholders sociales) de forma particular en museos y de forma general en las entidades de la economía naranja y, con base en la experiencia de los museos participantes, explicar el proceso metodológico; analizar cada una de las fases o hitos referenciándolos a un museo específico donde ese aspecto resulte significativamente relevante y proponer un modelo unificado que facilite la implementación de la contabilidad social en otras entidades interesadas en ello. Índice Prólogo.- Introducción.- Marco teórico y metodológico para la monetización del valor social distribuido por los museos.- Proyecto arte. Contabilidad social aplicada a los museos.- Museo San Telmo. Mapa de stakeholders desde la perspectiva de generación de valor social.- Aquarium: dialogando con los stakeholders.- Itsasmuseum: matriz de variables de valor social de no mercado.- Archivo dioceseano: calculando el valor razonable.- Chillida Leku: distribución del valor de mercado entre los stakeholders.- Museo de la minería del País Vasco: calculando el valor intangible de un museo.- Artium museoa (Museo de arte contemporáneo del País Vasco): ratios para la interpretación de los resultados.- Museo de Bellas Artes de Bilbao: la misión de un museo centenario con la vista puesta en el futuro.- Sistematización del proceso de apoyo. Orientación estratégica de los resultados.- Normalización y escalabilidad de la contabilidad social en la economía naranja: el caso de los museos.- Eficiencia social de la financiación pública en el ámbito museístico.
Cannibal Capitalism
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Author : Nancy Fraser
language : en
Publisher: Verso Books
Release Date : 2023-10-31
Cannibal Capitalism written by Nancy Fraser and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-31 with Political Science categories.
A trenchant look at contemporary capitalism’s insatiable appetite—and a rallying cry for everyone who wants to stop it from devouring our world Capital is currently cannibalizing every sphere of life–guzzling wealth from nature and racialized populations, sucking up our ability to care for each other, and gutting the practice of politics. In this tightly argued and urgent volume, leading Marxist feminist theorist Nancy Fraser charts the voracious appetite of capital, tracking it from crisis point to crisis point, from ecological devastation to the collapse of democracy, from racial violence to the devaluing of care work. These crisis points all come to a head in Covid-19, which Fraser argues can help us envision the resistance we need to end the feeding frenzy. What we need, she argues, is a wide-ranging socialist movement that can recognize the rapaciousness of capital—and starve it to death.
Consuming Life
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Author : Zygmunt Bauman
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-08
Consuming Life written by Zygmunt Bauman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Social Science categories.
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
Market Your Way To Growth
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-26
Market Your Way To Growth written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-26 with Business & Economics categories.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
The Lean Startup
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Author : Eric Ries
language : en
Publisher: Crown Currency
Release Date : 2011-09-13
The Lean Startup written by Eric Ries and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-13 with Business & Economics categories.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
From Plan To Reality
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Author : Regional Plan Association (New York, N.Y.)
language : en
Publisher:
Release Date : 1974
From Plan To Reality written by Regional Plan Association (New York, N.Y.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Regional planning categories.
Seeking Places Of Peace
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Author : Royden Loewen
language : en
Publisher: Simon and Schuster
Release Date : 2012-09-01
Seeking Places Of Peace written by Royden Loewen and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Religion categories.
Perhaps the most inclusive, sweeping, and insightful history ever written about the North American Mennonite saga. Both authors are eminent historians. Royden Loewen is Professor of History, with a chair in Mennonite Studies, at the University of Winnipeg. Steven M. Nolt is Professor of History at Goshen (IN) College. Both authors of this book bring to the task the insights of "social history." As such, they focus on people in many geographical environments rather than on institutional development and theological controversy. Readable, understandable, and incisive. Appeals to all ages and all groups.
The Economics And Financing Of Media Companies
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Author : Robert G. Picard
language : en
Publisher: Fordham Univ Press
Release Date : 2011
The Economics And Financing Of Media Companies written by Robert G. Picard and has been published by Fordham Univ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Dance Of Days
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Author : Mark Andersen
language : en
Publisher: Akashic Books
Release Date : 2009-12-01
Dance Of Days written by Mark Andersen and has been published by Akashic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Music categories.
Updated 2009 edition of this evergreen punk-rock classic!
The Copernican Revolution
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Author : Thomas S. Kuhn
language : en
Publisher: Harvard University Press
Release Date : 1957
The Copernican Revolution written by Thomas S. Kuhn and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with History categories.
An account of the Copernican Revolution, focusing on the significance of the plurality of the revolution which encompassed not only mathematical astronomy, but also conceptual changes in cosmology, physics, philosophy, and religion.