Monetizing 21st Century Television
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Monetizing 21st Century Television
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Author : Frank A Aycock Ph D
language : en
Publisher:
Release Date : 2019-07-06
Monetizing 21st Century Television written by Frank A Aycock Ph D and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-06 with categories.
One of the most concerning questions surrounding 21st Century Television is "is it possible to be profitable and, if so, how can it be done?". In this book, Dr. Frank Aycock answers those questions and explains in detail the methods that will make the coming years a new Golden Age of Television and usher in a new era of profitability currently unimaginable in today's television universe. Dr. Aycock presents a revolutionary three-step framework for reaching viewing audiences with advertising virtually guaranteed to be successful and more profitable than today's television advertising, Additionally, Dr. Aycock describes in detail a new development in product placement, the criticality of promotion, and the expansion of television globally that will provide new opportunities for immense revenue growth. If you are a television professional or an advertiser or advertising professional, Monetizing 21st Century Television is required reading and will occupy a place of prominence in your professional library.Frank A. Aycock, Ph.D., is in his 32nd year as a professor of communication at Appalachian State University. He received his doctorate in broadcasting from the University of Tennessee-Knoxville in 1989. A former local television and radio broadcaster and a futurist, Dr. Aycock is keenly interested in the development of the television industries in light of the massive changes in technology, and is a firm believer in the transformative power of the new television technologies. He is the author of the book, 21st Century Television: The Players, The Viewers, The Money, the most comprehensive work on the future of television, now in its second edition, and is the lead author of the book Television In The Cloud. Dr. Aycock is a presenter of a TED talk at the 2013 TEDx Conference in Nagoya, Japan, and has been an invited speaker at numerous conferences including NAB 2014, CES 2015, and a keynote speaker at the 2013 Cloud Computing Conference - West as well as the 2014 International Conference on Broadcasting Media & Film Industry, as well as numerous academic conferences including BEA conventions for the last 30 years.
21st Century Television
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Author : Frank A. Aycock
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-08-02
21st Century Television written by Frank A. Aycock and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-02 with Television viewers categories.
21st Century Television: The Players, The Viewers, The Money is about the future-the future of television. Written in an easy-to-read style, the book first discusses the development of both the Legacy Media and the New Media technologies. Second, drawing on the research of the Deloitte Corporation, the book gives the reader a detailed look at the changing television viewer, from the Mature generation-those in their retirement years-to the TV Next-Gen generation who are totally wired television viewers in their teen years. Third, the book discusses the monetization of 21st Century Television, including ground-breaking ways of advertising, search, and promotion designed to give the reader a blueprint for surviving and even thriving in the 21st Century Television universe. Finally, the book looks at three visions of the future-Ray Bradbury's vision in Fahrenheit 451, Cisco Corporation's vision, and the author's vision. 21st Century Television: The Players, The Viewers, The Money is an indispensable addition to the library of every television professional, academic, and student who wants to know where television is heading and what it will take to be successful.
21st Century Television
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Author :
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-12-25
21st Century Television written by and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-25 with categories.
This second edition updates and extends the development of the 21st Century Television universe. Written in an easy-to-read style, the book first discusses the development of both the Legacy Media and the New Media technologies. Second, drawing on the research of the Deloitte Corporation, the book gives the reader a detailed look at the changing television viewers, for the Mature generation - those in their retirement years - to the TV Next-Gen generation who are totally wired television viewers in their teen years. Third, the book discusses the monetization of 21st Century Television, including ground-breaking ways of advertising, search, and promotion designed to give the reader a blueprint for surviving and even thriving in the 21st Century Television universe. Finally, the book looks at three visions of the future - Ray Bradbury's vision in Fahrenheit 451, Cisco Corporation's vision, and the author's vision. 21st Century Television: The Players, The Viewers, The Money is an indispensable addition to the library of every television professional, academic, and student who wants to know where television is heading and what it will take to be successful.
European Audiovisual Policy In Transition
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Author : Heritiana Ranaivoson
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-31
European Audiovisual Policy In Transition written by Heritiana Ranaivoson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-31 with Business & Economics categories.
This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case study topics against the broader theoretical background. Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters’ signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities. This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.
The Business Of Media Distribution
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Author : Jeffrey C. Ulin
language : en
Publisher: Routledge
Release Date : 2019-05-30
The Business Of Media Distribution written by Jeffrey C. Ulin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-30 with Art categories.
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
The Business Of Media Distribution
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Author : Jeff Ulin
language : en
Publisher: Taylor & Francis
Release Date : 2010
The Business Of Media Distribution written by Jeff Ulin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
Television Goes Digital
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Author : Darcy Gerbarg
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-12-10
Television Goes Digital written by Darcy Gerbarg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-10 with Business & Economics categories.
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.
Television For The 21st Century
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Author : Charles M. Firestone
language : en
Publisher: Aspen Inst Human Studies
Release Date : 1993
Television For The 21st Century written by Charles M. Firestone and has been published by Aspen Inst Human Studies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Social Science categories.
The Business Of Media Distribution
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Author : Jeff Ulin
language : en
Publisher: CRC Press
Release Date : 2013-10-15
The Business Of Media Distribution written by Jeff Ulin and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Performing Arts categories.
First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.
The Television Will Be Revolutionized Second Edition
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Author : Amanda D. Lotz
language : en
Publisher: NYU Press
Release Date : 2014-09-19
The Television Will Be Revolutionized Second Edition written by Amanda D. Lotz and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
After occupying a central space in American living rooms for the past 50 years, is television, as we've known it, dead? This text examines television at the turn of the 21st century and takes us behind the scenes to explore what is changing, why it's changing, and why these changes matter.