Monitoring Social Media
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Social Media Listening And Monitoring For Business Applications
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Author : Rao, N. Raghavendra
language : en
Publisher: IGI Global
Release Date : 2016-09-21
Social Media Listening And Monitoring For Business Applications written by Rao, N. Raghavendra and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with Computers categories.
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
How To Use Social Media Monitoring Tools
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Author : Jamie Turner
language : en
Publisher: FT Press
Release Date : 2012-02-24
How To Use Social Media Monitoring Tools written by Jamie Turner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Business & Economics categories.
Normal 0 false false false MicrosoftInternetExplorer4 It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.
Monitoring Social Media
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Author : William Marcellino
language : en
Publisher:
Release Date : 2017
Monitoring Social Media written by William Marcellino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Computers categories.
To support the U.S. Department of Defense in expanding its capacity for social media analysis, this report reviews the analytic approaches that will be most valuable for information operations and considerations for implementation.
Social Media Intelligence
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Author : Wendy W. Moe
language : en
Publisher: Cambridge University Press
Release Date : 2014-02-24
Social Media Intelligence written by Wendy W. Moe and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Computers categories.
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics
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Author : Marshall Sponder
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-09-02
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics written by Marshall Sponder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Social Media Monitoring Simple Steps To Win Insights And Opportunities For Maxing Out Success
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Author : Gerard Blokdijk
language : en
Publisher:
Release Date : 2015-11-06
Social Media Monitoring Simple Steps To Win Insights And Opportunities For Maxing Out Success written by Gerard Blokdijk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Reference categories.
Social Media As Surveillance
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Author : Daniel Trottier
language : en
Publisher: Routledge
Release Date : 2016-04-01
Social Media As Surveillance written by Daniel Trottier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Social Science categories.
While there is a lot of popular and academic interest in social media, this is the first academic work which addresses its growing presence in the surveillance of everyday life. Some scholars have considered its impact on privacy, but these efforts overlook the broader risks for users. Commonsense recommendations of care and vigilance are not enough, as attempts to manage an individual presence are complicated by the features which make social media 'social'. Facebook friends routinely expose each other, and this information leaks from one context to another. This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility. Individual, institutional, market-based, security and intelligence forms of surveillance therefore co-exist with each other on the same site. Not only are they drawing from the same interface and information, but these practices also augment each other. This groundbreaking research considers the rapid growth and volatility of social media technology by treating these aspects as central to social media surveillance.
Social Monitoring For Public Health
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Author : Michael J. Paul
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Social Monitoring For Public Health written by Michael J. Paul and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Computers categories.
Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.
How The Us Government Is Monitoring Social Media
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Author : Samuel Bredl
language : en
Publisher:
Release Date : 2013-08
How The Us Government Is Monitoring Social Media written by Samuel Bredl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with Government information categories.
Seminar paper from the year 2012 in the subject Communications - Media and Politics, Politic Communications, grade: 1, University of Vienna (Institut fur Publizistik und Kommunikationswissenschaften), course: Digital Communications and Privacy, language: English, abstract: Today Social Media is everywhere. We use it at home at work and even while we're on our way (mobile apps). The governments have been trying to get this new hype under control with the intention to use it for their own goals. Some of these efforts have found the public's ap-proval others not so much. As social media monitoring is becoming more and more precise many people see it as a threat to their privacy. The goal of this research project is to analyze articles that deal with the monitoring of social media by the US government. For the analysis part of my study I chose to use Twitter as my data source. As a country I chose the US since its government is quite involved with social media and it provides plenty of content to analyze. In addition I will present some interesting findings from articles I collected from websites, blogs and newspapers. This should give the reader an idea about the topic and help to follow the empirical part of this paper. Throughout this paper I will try to stay as objective as possi-ble on this controversial topic. The main question of my empirical study will be: What is the overall tonality of tweets deal-ing with the topic "The US government is monitoring social media." In order to be able to answer this question I have analyzed and described many Tweets with on online Archive to which I will talk more about on a later stage.
Artificial Intellligence In Social Media
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Author : Introbooks
language : en
Publisher:
Release Date : 2020-04-07
Artificial Intellligence In Social Media written by Introbooks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with categories.
Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.