More Guerrilla Marketing Research
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More Guerrilla Marketing Research
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Author : Robert J. Kaden
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-09-03
More Guerrilla Marketing Research written by Robert J. Kaden and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-03 with Business & Economics categories.
More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
More Guerrilla Marketing Research
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Author : Robert J Kaden
language : en
Publisher:
Release Date : 2010-01-01
More Guerrilla Marketing Research written by Robert J Kaden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with categories.
Guerrilla Marketing Research
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Author : Robert J. Kaden
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2006-10-02
Guerrilla Marketing Research written by Robert J. Kaden and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-02 with categories.
Is This Book For You? "My business is slow and getting slower. I've tried a million ways to get new customers but I don't get any real results. I just don't understand why it's so hard to grow my business." Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don't what they are doing right that causes customers to come to them. And, importantly, they don't know why customers choose to shop a competitor instead. Essentially, they lack a clear understanding of the needs of their customers and prospects which, if exploited, would assuredly grow their business. Often ego or downright stubbornness prevents entrepreneurs or small-business executives from using market research. They think they know the needs of their customers better than the customers themselves. Frequently, they feel that marketing research is too expensive, complex or just won't provide new answers. As such, they plough blindly ahead, wasting money on dull or meaningless advertising, promotion or sales events or introducing irrelevant new products or services. They fail to understand that a small expenditure on marketing research could point them in the right direction. Market research is not a black box. It is not just for big companies. It can be used effectively and economically by any business or entrepreneur seeking to maximize the opportunities for success and minimize the costs of failures. Essentially, Guerrilla Marketing Research provides the hands on tools so that small and mid-size businesses can use marketing research to ensure success and prevent imminently preventable failures. Here's What It's About: Guerrilla Marketing Research-Marketing Research Techniques That Will Make Any Business More Money Guerrilla Marketing Research trades off the well-know Guerrilla Marketing franchise. It explains how to use market research as tool for more effectively developing marketing, sales promotion or new product endeavors. Importantly, it illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost. In doing so, it explains to small and mid-size companies and entrepreneurs, and even larger businesses that don't employ market research professionals, how marketing research can add to their bottom line.
Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money
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Author : Robert J Kaden
language : en
Publisher:
Release Date :
Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money written by Robert J Kaden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
An Investigaton Into The Relevance Of Guerrilla Marketing To Small And Medium Sized Enterprises
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Author : Benjamin Bach
language : en
Publisher: GRIN Verlag
Release Date : 2007-12
An Investigaton Into The Relevance Of Guerrilla Marketing To Small And Medium Sized Enterprises written by Benjamin Bach and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12 with categories.
Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.9, University of Lincoln (Faculty of Business & Law), course: Marketing & Advertising, 25 entries in the bibliography, language: English, abstract: Guerrilla (ge'rilə) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is characterised by creative and legal attacks targeted on competitors in order to maintain or increase awareness and impact to the customer. Guerrilla marketing stands for focusing on conventional goals such as profit or growth, but doing it by using exceptional promotional approaches, like advertising in yellow pages, wild postings or non-traditional outdoor advertising media vehicles. Customers are confronted with an increasing amount of advertising messages per day and therefore organisations have to develop advertising approaches to stand out in today's media fragmentation. Especially small and medium-sized enterprises are having greater internal limitations regarding a restricted budget for marketing communications and facing bigger external uncertainties than large organisation. Thus, marketing campaigns have to become profitable for an enterprise. The low-cost communication effort is one of the major issues for guerrilla marketers. It is particular relevant for a small company to apply a differentiated set of promotional methods to diversify itself from competition, but guerrilla marketing is also becoming more adopted by large enterprises. This dissertation aims to give the reader a complementary insight of guerrilla marketing and investigates its relevance for a small and medium-sized enterprise (SME) in terms of generating profit. The purpose of this study is to identify how relevant this approach is to guerrilla entrepreneurs in small organisations, regarding profitability and flexibility in respect of strat
Guerrilla Marketing Attack
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Author : Jay Conrad Levinson
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 1989
Guerrilla Marketing Attack written by Jay Conrad Levinson and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Guerrilla Advertising
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Author : Jay Conrad Levinson
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 1994
Guerrilla Advertising written by Jay Conrad Levinson and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.
Guerrilla Marketing During Tough Times
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Author : Jay Conrad Levinson
language : en
Publisher: Morgan James Publishing
Release Date : 2011-08-01
Guerrilla Marketing During Tough Times written by Jay Conrad Levinson and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.
Leading Edge Marketing Research
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Author : Robert J. Kaden
language : en
Publisher: SAGE Publications
Release Date : 2011-11-09
Leading Edge Marketing Research written by Robert J. Kaden and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-09 with Business & Economics categories.
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Guerrilla Marketing Volume 3
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Author : Jason Myers
language : en
Publisher: Morgan James Publishing
Release Date : 2023-07-05
Guerrilla Marketing Volume 3 written by Jason Myers and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-05 with Business & Economics categories.
What makes the Guerrilla Marketing book series unique? Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips—giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try. For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail. How will you use this All New series of Guerrilla Marketing books for your success? Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books. Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them. Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.