More Loyal Customers
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More Loyal Customers
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Author : Kevin Stirtz
language : en
Publisher: Stirtz Group LLC
Release Date : 2008
More Loyal Customers written by Kevin Stirtz and has been published by Stirtz Group LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Consumer behavior categories.
Why Customers Come Back
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Author : Manzie R, Lawfer
language : en
Publisher: Red Wheel/Weiser
Release Date : 2003-11-17
Why Customers Come Back written by Manzie R, Lawfer and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-17 with Business & Economics categories.
Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.
Creating Customer Loyalty
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Author : Chris Daffy
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-04-03
Creating Customer Loyalty written by Chris Daffy and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-03 with Business & Economics categories.
Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today's companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers. Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those 'ouch' moments, replacing them with 'wow' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.
Create Lifetime Loyal Customers
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Author : Carrie Anne Yu
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2016-11-28
Create Lifetime Loyal Customers written by Carrie Anne Yu and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-28 with Reference categories.
In Create Lifetime Loyal Customers: 7 Success Principles to Attract More Customers in Any Business Even in the Toughest Economies, Carrie lays the foundation for success with some very specific things any business can put into immediate use to grow their bottom line profits. This book will show you how to do the following: Profitably attract more customers of the right kind Derive maximum financial benefit from your customer relationships, ethically Turn customers into advocates, actively promoting your business to their contacts Keep your quality customers for life Understand and capitalize on what makes people choose one supplier over another Determine what you can afford to spend to win new customers and keep existing ones Set you and your business apart from any and all competitors And much more . . .
50 Powerful Ideas You Can Use To Keep Your Customers Third Edition
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Author : Paul R. Timm
language : en
Publisher: Red Wheel/Weiser
Release Date : 2002-05-15
50 Powerful Ideas You Can Use To Keep Your Customers Third Edition written by Paul R. Timm and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-15 with Business & Economics categories.
50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization’s bottom line more than any ad campaign, marketing program, or PR effort. This book is designed to get all managers and employees thinking about the little things that can make all the difference. It’s a quick read—you can finish it in less time than it takes to deal with one customer complaint. And if you put the information within this book into action, you will be able to decrease customer complaints considerably. It’s packed with practical, applicable suggestions that can be put to work immediately, such as how to: Turn angry customers into lifelong clients Use a simple gesture to immediately put customers at ease Listen with more than your ears Easily give customers more than they expect Use negative feedback for positive action Managers and staff members alike can use this little manual to avoid the devastating ripple effects that turned-off customers can produce. It will easily show how everyone in a business, large or small, can creatively apply a constant flow of small, customer-centered innovations to create a consistent and persistent strengthening of your customer base.
Customer Loyalty
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Author : Anthony Ekanem
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-01-01
Customer Loyalty written by Anthony Ekanem and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with categories.
Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, these expenses can be channelled towards other better and more beneficial areas. Companies which have a satisfactory percentage of loyal customers have the advantage of channelling funds into a self-reinforcing system in which the company delivers constantly evolving superior value and high quality products and services. This will further create the comfortable relationship desired to continue to successfully keep the customers both happy and loyal. There is also the added advantage of the pre-existing customers who consciously help to introduce friends and family to consider using the products and services based on personal testimonies and enthusiasm. Another importance of retaining loyal customer ratios at an all-time high lies in the fact that companies are able to focus on providing good customer induction schemes that contribute to a higher yielding customer base and thus provide for higher profits by reducing the need to spend money attracting potential but not necessarily viable customers. However, such schemes should in no way take the place of good and resoundingly exemplary customer service. The element of trust is rather hard to accomplish and even harder to nurture, but with the right daily process in place and use without deviation, it is very possible to build the desired trust factor between both parties. This trust factor will then translate to converting the casual customer into a loyal one. Thus any complaints or misgivings regarding the products or services should be addressed swiftly and to the satisfaction of the customer. Companies that take the grievances of a customer seriously are usually the ones that have the highest loyal customer base on record.
Harvard Business Review On Increasing Customer Loyalty
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2011-02-24
Harvard Business Review On Increasing Customer Loyalty written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-24 with Business & Economics categories.
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
The Power Of Loyalty
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Author : Roger Brooks
language : en
Publisher: Entrepreneur Press
Release Date : 2010-06-01
The Power Of Loyalty written by Roger Brooks and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Business & Economics categories.
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
Create Loyal Customers In An Unloyal World
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Author : Charles S. Togias
language : en
Publisher:
Release Date : 2009-09-25
Create Loyal Customers In An Unloyal World written by Charles S. Togias and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-25 with Business & Economics categories.
I equate my book to building a house. The employee is the architect, the leader is the builder and the blue prints are supplied by my Step2 Training System.
Taming The Search And Switch Customer
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Author : Jill Griffin
language : en
Publisher: John Wiley and Sons
Release Date : 2009-03-25
Taming The Search And Switch Customer written by Jill Griffin and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-25 with Business & Economics categories.
Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset your loyal customers have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."? Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development "In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers." Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc. "Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!" Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty "Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today." Robert Stephen, founder, The Geek Squad "In today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read." Ken DeAngelis, general partner, Austin Ventures "Griffin is pure loyalty genius!" Kelly Cook, vice president, Customer Engagement/CRM, Waste Management