More Than A Coffee Company
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More Than Coffee
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Author : Can Akdeniz
language : en
Publisher: Can Akdeniz
Release Date : 2014-09-22
More Than Coffee written by Can Akdeniz and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Business & Economics categories.
In 1971, a small coffee bean seller in Seattle began a caffeinated journey towards this elite echelon that would eventually make them one of the most respected and successful brands in the world. This book explains how Starbucks made it from Corner Café to Coffee Kingpin with 23.000 locations around the globe.
More Than A Coffee Company
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Author : Jim Bowman
language : en
Publisher:
Release Date : 1986
More Than A Coffee Company written by Jim Bowman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Coffee industry categories.
More Than A Coffee Shop
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Author : Nancy E. Robbins
language : en
Publisher:
Release Date : 1999
More Than A Coffee Shop written by Nancy E. Robbins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Christian life categories.
The Idea Behind The Starbucks Experience
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Author : Nadine Pahl
language : en
Publisher: GRIN Verlag
Release Date : 2009-03-27
The Idea Behind The Starbucks Experience written by Nadine Pahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-27 with Business & Economics categories.
Research Paper (undergraduate) from the year 2008 in the subject Business economics - Operations Research, grade: 1,0, University of Applied Sciences Berlin, course: International Entrepreneurship, language: English, abstract: 1971, when the ‘Starbucks experience’ begun, Starbucks was just a small coffee shop in Seattle, USA. Today, Starbucks, named after the first mate in Herman Melville’s Moby Dick, is the world’s leading retailer, roaster and brand of specialty coffee with millions of customer visits per week at stores in North America, Europe, Middle East, Latin America and the Pacific Rim. Thus,within not more than three decades, Starbucks’ offering of distinctive blend of quality coffee, neighbourly camaraderie and a unique coffeehouse culture combined with an aggressive growth strategy helped it to become the most famous specialty coffee shop chain in the world and a global company: In 2007, it run more than 15,000 stores worldwide by employing more than 172,000 people. But in the same year 2007 - despite revenues of USD 9.4 billion - Starbucks had to report a first-ever decline in same-store sales. As early as the mid-1990s, analysts had been predicting that Starbucks could not sustain such strong growth, especially in same-store sales. For more than 10 years, Starbucks had consistently beaten these expectations. By 2007, however, Starbucks unprecedented size, combined with the uncertainty of the economy,had placed the company in a new competitive game. As a result, in early 2008, Starbucks announced a series of initiatives to cope with the new challenges and to prepare for a successful future – all of them based on renewing the focus on customer experience and slowing down expansion. But what constitutes the Starbucks strategy that has been that successful in the past? What were the main drives of the considerably growth of the Starbucks business? And is the Starbucks strategy flexible enough to adapt to the current challenging market conditions? After the introduction of the Starbucks business in terms of vision, mission and history, this assignment focuses on answering these questions by analysing Starbucks’ strategy and its key drivers of success in chapter 2. This analysis is done with the model of the ‘strategic diamond’ that is introduced in the beginning of chapter 2 as working basis. The assignment ends a comprehensive analysis of the challenges Starbucks is facing today and how it prepares to successful handle them.
Owning A Cafe Or Coffee Shop
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Author : Mark Norman
language : en
Publisher:
Release Date : 2021-04-10
Owning A Cafe Or Coffee Shop written by Mark Norman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-10 with categories.
Starting Your Own Coffee Shop
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Author : Jessica Simms
language : en
Publisher:
Release Date : 2018-02-23
Starting Your Own Coffee Shop written by Jessica Simms and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Coffeehouses categories.
Coffee is one of the most popular beverages in the world, and especially in the United States, where over 80% of adults are regular java drinkers. A coffee shop can be more than just a place to grab a quick cup. Many of them double as social hubs or performing spaces, making them important fixtures in their community. Coffee shop ownership is demanding, but they can also give you both financial and personal rewards in return for your time and effort. If you've always dreamed of opening your own coffee shop, this book will get you started on the right path.
Uncommon Grounds
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Author : Mark Pendergrast
language : en
Publisher: Hachette UK
Release Date : 2010-09-28
Uncommon Grounds written by Mark Pendergrast and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-28 with Cooking categories.
The definitive history of the world's most popular drug. Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
Coffee
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Author : Jonathan Morris
language : en
Publisher: Reaktion Books
Release Date : 2018-10-15
Coffee written by Jonathan Morris and has been published by Reaktion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Cooking categories.
Most of us can’t make it through morning without our cup (or cups) of joe, and we’re not alone. Coffee is a global beverage: it’s grown commercially on four continents and consumed enthusiastically on all seven—and there is even an Italian espresso machine on the International Space Station. Coffee’s journey has taken it from the forests of Ethiopia to the fincas of Latin America, from Ottoman coffee houses to “Third Wave” cafés, and from the simple coffee pot to the capsule machine. In Coffee: A Global History, Jonathan Morris explains both how the world acquired a taste for this humble bean, and why the beverage tastes so differently throughout the world. Sifting through the grounds of coffee history, Morris discusses the diverse cast of caffeinated characters who drank coffee, why and where they did so, as well as how it was prepared and what it tasted like. He identifies the regions and ways in which coffee has been grown, who worked the farms and who owned them, and how the beans were processed, traded, and transported. Morris also explores the businesses behind coffee—the brokers, roasters, and machine manufacturers—and dissects the geopolitics linking producers to consumers. Written in a style as invigorating as that first cup of Java, and featuring fantastic recipes, images, stories, and surprising facts, Coffee will fascinate foodies, food historians, baristas, and the many people who regard this ancient brew as a staple of modern life.
The Whole Business Of Beans
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Author : Perry
language : en
Publisher:
Release Date : 2020-09-09
The Whole Business Of Beans written by Perry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-09 with categories.
For you, coffee is more than a morning beverage. For you, coffee is LIFE. Many a wise entrepreneur has enthused to "do what you love." In "The Whole Business of Beans: How to Make Coffee Your Business," Stella Perry guides you through how to create a business when your love is coffee! Do you... find yourself jotting down notes when you sip a new coffee? ... have thoughts like "I'd love to have that type of mug in my coffee shop" ... daydream about how you could rule the java kingdom? Coffee is business with plenty of opportunities, and self-proclaimed "cafe expert" Stella Perry is ready to take you on a journey on how you can make a simple dream of owning your own coffee-based business, and turn it into a successful coffee roasting campaign or cafe. Each step of the process from dreamer to business person is outlined in these easy-to-follow texts. You'll receive helpful hints from experts in the industry, who look forward to welcoming you to the business of beans. Whether you need help choosing beans or choosing employees, this two-book bundle will help you roast and brew the perfect cup of coffee, and open the coffee shop of your dreams!
Starbucks International Business Concept And Starbucks In Germany
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Author : Peter Strehle
language : en
Publisher: GRIN Verlag
Release Date : 2004-11-30
Starbucks International Business Concept And Starbucks In Germany written by Peter Strehle and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-30 with Business & Economics categories.
Seminar paper from the year 2004 in the subject Business economics - General, grade: 1 (A), Lappeenranta University of Technology, course: IBTM program WS 2004, language: English, abstract: Starbucks Corporation was founded in 1985 by Howard Schultz. The origins of Starbucks reach back to 1971, when the Starbucks Coffee Company was founded by three students in Seattle. These students, Gerald Baldwin, Gordon Bowker and Zev Siegl love coffee and tea. And this was the only reason why the set up the Starbucks Coffee Company. They just want to bring the best coffee in the world to Seattle. This time Starbucks only sold the coffee beans and the according coffee machines and mills. In the first ten years four more stores were set up. Howard Schultz, who was working in a Swedish house ware company this time, recognized the development and increasing demand of coffee mills of Starbucks. Infected by his interest in this company he started his research in Starbucks. He often went to Seattle and always met the founders of Starbucks, trying to convince them to employ him. Howard Schultz, who had no idea about coffee, but a lot of knowledge about selling, stayed very obstinate and so finally in middle of 1982 he became a manager at Starbucks. Since he joined the company he started to learn as much about coffee as he could. Inspired from the Italian coffee culture, which he got know during a visit in Milan, he wanted to introduce a coffee bar culture in the United States. After disagreements with his partners he decided to set up his own business. So, in 1985 he opened his first coffee bar in Seattle – Il Giornale. To get the capital he needed he spoke to 242 investors. 217 declined, but the others gave him the money to win the competition together with Starbucks. In 1987 he could purchase the Starbucks Coffee Company and most important the brand name that he used for all his stores, as Starbucks was a more familiar brand to the Americans. When he acquired Starbucks for US-$ 3.8 million the company had already 11 stores and about 100 employees. He kept almost all the employees because he also wanted to make Starbucks become a social company. So, he also paid more than the minimum wage, cares for good health insurances and even offered stock options to part-time employees. So it was no surprise that Starbucks had the lowest fluctuation rate among the restaurant and fast food business sector. But today also some ex-employees mention that the good and social image of Starbucks is a fallacy, as there are long working hours and not many chances to be promoted.