Motivational Marketing
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Motivational Marketing
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Author : Robert Imbriale
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-02
Motivational Marketing written by Robert Imbriale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-02 with Business & Economics categories.
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer." —From the Foreword by bestselling author Dan S. Kennedy
Motivational Marketing
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Author : Shlomo Knoller
language : en
Publisher: Samuel Wachtman's Sons, Incorporated
Release Date : 2018-01-14
Motivational Marketing written by Shlomo Knoller and has been published by Samuel Wachtman's Sons, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-14 with categories.
This inspiring book, made of real-life study-cases, tells the often surprising story of the author's special way in successfully restructuring, managing, and expanding the international marketing activity of industrial companies in Israel, Europe and the United States. Besides, it reflects on the outstanding growth of lsrael's economy, which started in 1948 as a small developing country with barely half a million citizens and now boasts cutting-edge high-tech industries that worth billions of dollars export worldwide. The readers, especially those who are trying to follow Knoller's impressive example, will be equally thrilled and amused though also equipped with most useful tools for their own professional challenges. Shlomo Knoller was born in April 1934, to a Jewish family in Berlin. His grandfather owned textile stores in Berlin, but then two of the stores were ravished in a Nazi rally. This brought the man, who had previously fought for Germany in the First World War as an officer, to take his family to Israel, then Palestine Mandate, "till the storm blows over." The entire family was saved from extinction due to this fortunate decision. The Knollers lived in Tel Aviv. Shlomo, the third generation, graduated from a Vocational High School, and did his regular army duty in the Nachal program, which combined military service with Kibbutz life. Most naturally, the author joined as a member Kibbutz Yiftach in Upper Galilee, and at age 23 he married Edna, a farmers' daughter from Yokne'am village, who became his life-partner for over sixty years. They have three daughters and nine grandchildren, and still work their land. A year after their marriage they left the kibbutz and moved to newly-built southern city of Ashdod, a famous sea town since biblical times, where Shlomo Knoller started as a maintenance worker at Rogosin Enterprise, and later ended as its CEO. The rest of his meteoric and absorbing career is depicted in this book.
The Science Of Why
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Author : D. Forbes
language : en
Publisher: Springer
Release Date : 2015-07-13
The Science Of Why written by D. Forbes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-13 with Performing Arts categories.
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Motivation Action Results
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Author : Keith Schreiter
language : en
Publisher: Fortune Network Publishing Inc.
Release Date : 2019-12-05
Motivation Action Results written by Keith Schreiter and has been published by Fortune Network Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-05 with Business & Economics categories.
Want to motivate your network marketing team into action? We don't have to be a screaming drill instructor to get the job done. Through contests, recognition, goal-setting, fill-out forms, personal development and other motivational techniques, we can do our part to create momentum in our teams. Our new distributors need motivation to overcome the negativity of their initial prospects. Our experienced distributors need motivation when they run out of prospects they know. Learn the motivational values and triggers our team members have, and learn to use them wisely. By balancing internal motivation and external motivation methods, we can be more effective motivators. As leaders, we need to be the spark that ignites our team into action. We can teach our team exactly what to do. However, we must motivate them to do it. Enjoy this book of case studies and examples of exactly how to be a motivating team leader. We can't do all the work ourselves. We need help. Our teams have to be in action for us to duplicate. Put your team into momentum and get results fast. Order your copy now!
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Author :
language : en
Publisher:
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written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Sales Success
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Author : Mark Bowser
language : en
Publisher: Blackstone Publishing
Release Date : 2016-05-01
Sales Success written by Mark Bowser and has been published by Blackstone Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-01 with Business & Economics categories.
Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. With this sales fable, listeners will learn sales strategies used and recommended by members of the sales Hall of Fame, including Zig Ziglar, Tom Hopkins, and Scott McKain. Discover why sales success happens for the earnest student ... and why it doesn’t for the rest. Come along with master storyteller Mark Bowser as he takes you on a journey of discovering ultimate sales success. In Sales Success, you will meet Digger Jones, the mentor we all wished we had. Follow along as Digger teaches, motivates, and inspires his young protégé from failure to the heights of sales achievement ... and how you can apply these lessons to your own sales journey.
Marketing Mess To Brand Success
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Author : Scott Jeffrey Miller
language : en
Publisher: Mango Media Inc.
Release Date : 2021-05-11
Marketing Mess To Brand Success written by Scott Jeffrey Miller and has been published by Mango Media Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-11 with Business & Economics categories.
From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career’s worth of valuable lessons learned, such as “A Name is Not a Lead” and “Hire People Smarter Than You.” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.” —Publishers Weekly “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.” —Donald Miller, author of Building a StoryBrand
Motigraphics
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Author : Richard C. Maddock
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2000-01-30
Motigraphics written by Richard C. Maddock and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-30 with Business & Economics categories.
Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why consumers prefer what they do, why they cancel and don't renew, and what factors enter into their decision making at the point of sale. With Motigraphics we can now measure and compute motives, and the strength of motivation allows us to determine how much equity a brand Motigraphics allows us to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Dr. Maddock show how to measure motives, he also helps us assess the amount of emotion involved in a product or service. Since most consumer decisions are based on emotion, not reason, the importance of Dr. Maddock's book for psychologists, marketers, and advertising and sales professionals is self-evident and inestimable.
The Science Of Why
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Author : D. Forbes
language : en
Publisher: Palgrave Macmillan
Release Date : 2014-01-14
The Science Of Why written by D. Forbes and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Performing Arts categories.
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Motivation Research And Marketing Management
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Author : Joseph W. Newman
language : en
Publisher:
Release Date : 1957
Motivation Research And Marketing Management written by Joseph W. Newman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Marketing categories.