Movie Marketing
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Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marketing To Moviegoers written by Robert Marich and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Film Marketing
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2017-07-20
Film Marketing written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Business & Economics categories.
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
The Film Marketing Handbook
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Author : Annika Pham
language : en
Publisher: Indiana University Press
Release Date : 1993
The Film Marketing Handbook written by Annika Pham and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Book on film marketing
Movie Marketing
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Author : Tiiu Lukk
language : en
Publisher:
Release Date : 1997
Movie Marketing written by Tiiu Lukk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Performing Arts categories.
Demystifies marketing issues in the film industry, revealing inside information on distributor strategies and their marketing expenditures and profiling marketing strategies of films of widely varying budgets, genres, and intended audiences. Much of the material is presented in the words of professional marketers, distributors, and filmmakers. Films profiled include Pulp Fiction, Welcome to the Dollhouse, and Crumb. For independent filmmakers and all those hoping to work in film distribution and marketing. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Film Marketing Into The Twenty First Century
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Author : Nolwenn Mingant
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Film Marketing Into The Twenty First Century written by Nolwenn Mingant and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: SIU Press
Release Date : 2013-01-30
Marketing To Moviegoers written by Robert Marich and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Performing Arts categories.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
Guerrilla Film Marketing
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Author : Robert G. Barnwell
language : en
Publisher: Taylor & Francis
Release Date : 2018-07-11
Guerrilla Film Marketing written by Robert G. Barnwell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Performing Arts categories.
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
The Complete Independent Movie Marketing Handbook
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Author : Mark Steven Bosko
language : en
Publisher:
Release Date : 2003
The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Marketing And Selling Your Film Around The World
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Author : John Durie
language : en
Publisher:
Release Date : 2000
Marketing And Selling Your Film Around The World written by John Durie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Performing Arts categories.
It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
High Concept
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Author : Justin Wyatt
language : en
Publisher: University of Texas Press
Release Date : 2010-07-22
High Concept written by Justin Wyatt and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-22 with Performing Arts categories.
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.