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Multimodal Chinese Discourse

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Multimodal Chinese Discourse

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Author : Dezheng (William) Feng
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-12

Multimodal Chinese Discourse written by Dezheng (William) Feng and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-12 with Language Arts & Disciplines categories.

This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional, and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand-in-hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These developments have brought about significant changes to the discursive practices at the national, institutional, and individual level, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.

Multimodal Chinese Discourse

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Author : Dezheng Feng
language : en
Publisher:
Release Date : 2023-03

Multimodal Chinese Discourse written by Dezheng Feng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03 with categories.

"This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies"--

The Routledge Handbook Of Chinese Discourse Analysis

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Author : Chris Shei
language : en
Publisher: Routledge
Release Date : 2022-08

The Routledge Handbook Of Chinese Discourse Analysis written by Chris Shei and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08 with Chinese language categories.

Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered and understood. To date, there has been a lack of consolidation at the discourse level such that a reference framework for understanding the language in a top-down fashion is still underdeveloped. The Routledge Handbook of Chinese Discourse Analysis is the first to showcase the latest research in the field of Chinese discourse analysis to consolidate existing findings, put the language in both theoretical and socio-functional perspectives, offer guidance and insights for further research and inspire innovative ideas for exploring the Chinese language in the discourse domain. The book is aimed at both students and scholars researching in the areas of Chinese linguistics and discourse analysis.

Multimodality In Chinese Interaction

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Author : Xiaoting Li
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-05-06

Multimodality In Chinese Interaction written by Xiaoting Li and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-06 with Language Arts & Disciplines categories.

This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It sheds new light on the traditional study of Chinese discourse and grammar. The volume brings together leading scholars working on the state-of-the-art research on this topic from all over the world, contributing to the understanding of the multimodal nature of human interaction at large.

A New Year S Reunion

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Author : Yu Li-Qiong
language : en
Publisher: Candlewick Press
Release Date : 2025-01-07

A New Year S Reunion written by Yu Li-Qiong and has been published by Candlewick Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-07 with Juvenile Fiction categories.

“Celebrations and traditions might differ, but the story of missing distant family is universal.” — School Library Journal (starred review) This poignant, vibrantly illustrated tale, which won the prestigious Feng Zikai Chinese Children’s Picture Book Award in 2009, is sure to resonate with every child who misses relatives when they are away — and shows how a family’s love is strong enough to endure over time and distance.

Multimodal Approaches To Chinese English Translation And Interpreting

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Author : Meifang Zhang
language : en
Publisher: Routledge
Release Date : 2020-12-29

Multimodal Approaches To Chinese English Translation And Interpreting written by Meifang Zhang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-29 with Language Arts & Disciplines categories.

Nowadays, discourse analysis deals with not only texts but also paratexts and images; so do translation and interpreting studies. Therefore, the concept of multimodality has become an increasingly important topic in the subject areas of linguistics, discourse analysis and translation studies. However, up to now not much research has been done systematically on multimodal factors in translation and interpreting, and even less in exploring research models or methodologies for multimodal analysis in translation and interpreting. This book aims to introduce and apply different theories of the multimodal discourse analysis to the study of translations, with case studies on Chinese classics such as the Monkey King, Mulan and The Art of War, as well as on interpretations of up-to-date issues including the Chinese Belt and Road Initiatives and Macao tourism. The chapters reflect the first attempts to apply multimodal approaches to translation and interpreting with a special focus on Chinese-English translations and interpreting. They provide new understandings of transformations in the multimodal translation process and useful reference models for researchers who are interested in doing research of a similar kind, especially for those who are interested in looking into translations related to Chinese language, literature and culture.

The Routledge Handbook Of Chinese Discourse Analysis

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Author : Chris Shei
language : en
Publisher: Routledge
Release Date : 2019-01-14

Discourse And Technology

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Author : Philip LeVine
language : en
Publisher: Georgetown University Press
Release Date : 2004-02-16

Discourse And Technology written by Philip LeVine and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-16 with Language Arts & Disciplines categories.

The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.

Appraisal Sentiment And Emotion Analysis In Political Discourse

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Author : Claudia Roberta Combei
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-16

Appraisal Sentiment And Emotion Analysis In Political Discourse written by Claudia Roberta Combei and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-16 with Language Arts & Disciplines categories.

This book adopts a multi-method multimodal approach to the study of online political communication, applying it to case studies from the United Kingdom, France, and Italy towards offering a portrait of the rapid ideological shifts in contemporary Western democracies. The volume introduces an integrated framework combining Sentiment and Emotion Analysis, rooted in lexical semantics, and the qualitative dimensions of Appraisal Theory, applying it to large corpora of online political communication from the United Kingdom, France, and Italy. Combei and Reggi highlight their combined potential in analysing the multimodal resources in such discourses and in turn revealing fresh insights into layers of subtext and the ways in which parties and movements frame their political programmes and values. The authors also take into account culture- and language-specific variables across the three countries in shaping such discourses. The volume makes the case for an integrated methodological framework that can be uniquely applied to better understand the multimodal communicative landscape of divisiveness in today’s rapidly shifting political climate and other forms of online communication more broadly. This book will be of interest to students and scholars in digital communication, political communication, multimodality, and qualitative and quantitative discourse analysis, especially those interested in corpus-assisted approaches.

Multimodal Experiences Across Cultures Spaces And Identities

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Author : Ayelet Kohn
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-31

Multimodal Experiences Across Cultures Spaces And Identities written by Ayelet Kohn and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-31 with Language Arts & Disciplines categories.

This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, seeking to expand prevailing views of translation and adaptation in light of everchanging social realities. Drawing on work from multimodal discourse studies, translation studies and adaptation studies, Kohn and Weissbrod shed a light on the increasing prominence of the visual in multimodal texts in the act of translation in a broad sense, and specifically, in conveying cultural translation, broadly understood as the processes and experiences which communities and individuals undergo in the face of social and cultural upheavals which require them to become acquainted with new signs, uniquely encoded across different contexts. Each example showcases individual sociocultural domains while also engaging in the active role of the audience and the respective spaces these works inhabit. The book brings together work from translation and adaptation studies and multimodality and opens up avenues for new research, making it of interest to scholars in these disciplines as well as fields such as media studies, migration studies and cultural studies.

Multimodal Chinese Discourse

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