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Multimodal Theory And Methodology


Multimodal Theory And Methodology
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Multimodal Theory And Methodology


Multimodal Theory And Methodology
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2020-02-18

Multimodal Theory And Methodology written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Language Arts & Disciplines categories.


This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.



Multimodality In Practice


Multimodality In Practice
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2012-05-22

Multimodality In Practice written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Language Arts & Disciplines categories.


In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.



Analyzing Multimodal Interaction


Analyzing Multimodal Interaction
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2004-06-10

Analyzing Multimodal Interaction written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-10 with Language Arts & Disciplines categories.


Our perception of our everyday interactions is shaped by more than what is said. From coffee with friends to interviews, meetings with colleagues and conversations with strangers, we draw on both verbal and non-verbal behaviour to judge and consider our experiences. Analyzing Multimodal Interaction is a practical guide to understanding and investigating the multiple modes of communication, and provides an essential guide for those undertaking field work in a range of disciplines, including linguistics, sociology, education, anthropology and psychology. The book offers a clear methodology to help the reader carry out their own integrative analysis, equipping them with the tools they need to analyze a situation from different points of view. Drawing on research into conversational analysis and non-verbal behaviour such as body movement and gaze, it also considers the role of the material world in our interactions, exploring how we use space and objects - such as our furniture and clothes - to express ourselves. Considering a range of real examples, such as traffic police officers at work, doctor-patient meetings, teachers and students, and friends reading magazines together, the book offers lively demonstrations of multimodal discourse at work. Illustrated throughout and featuring a mini-glossary in each chapter, further reading, and advice on practical issues such as making transcriptions and video and audio recordings, this practical guide is an essential resource for anyone interested in the multiple modes of human interaction.



Multimodality In Practice


Multimodality In Practice
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2012-05-22

Multimodality In Practice written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with History categories.


In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.



Discourse And Technology


Discourse And Technology
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Author : Philip LeVine
language : en
Publisher: Georgetown University Press
Release Date : 2004-02-16

Discourse And Technology written by Philip LeVine and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-16 with Language Arts & Disciplines categories.


The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.



Introducing Multimodality


Introducing Multimodality
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Author : Carey Jewitt
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-24

Introducing Multimodality written by Carey Jewitt and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-24 with Language Arts & Disciplines categories.


This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials including an updated study guide, exercises and links to relevant resources are available on the Student and Instructor website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.



Theory And Methods In Social Research


Theory And Methods In Social Research
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Author : Bridget Somekh
language : en
Publisher: SAGE
Release Date : 2011-01-28

Theory And Methods In Social Research written by Bridget Somekh and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-28 with Social Science categories.


This new edition provides a scholarly and readable introduction to all the key qualitative and quantitative research methodologies and methods, enabling postgraduate and masters-level students and new researchers to reflect on which ones suit their needs and to receive guidance on how to find out more. With chapters written by experienced research practitioners, this second edition has been extensively expanded and updated. There are seven completely new chapters, as well as new material on literature reviews, a new introduction to quantitative methods, an expanded glossary, weblinks with free access to a wide range of peer-reviewed journal articles, and an annotated bibliography with conversational notes from authors in each chapter. This book will act as your ‘expert friend’ throughout your research project, providing advice, explaining key concepts and the implications for your research design, and illustrating these with examples of real research studies.



Multimodal Film Analysis


Multimodal Film Analysis
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Author : John Bateman
language : en
Publisher: Routledge
Release Date : 2013-06-17

Multimodal Film Analysis written by John Bateman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Language Arts & Disciplines categories.


This book presents a new basis for the empirical analysis of film. Starting from an established body of work in film theory, the authors show how a close incorporation of the current state of the art in multimodal theory—including accounts of the syntagmatic and paradigmatic axes of organisation, discourse semantics and advanced ‘layout structure’—builds a methodology by which concrete details of film sequences drive mechanisms for constructing filmic discourse structures. The book introduces the necessary background, the open questions raised, and the method by which analysis can proceed step-by-step. Extensive examples are given from a broad range of films. With this new analytic tool set, the reader will approach the study of film organisation with new levels of detail and probe more deeply into the fundamental question of the discipline: just how is it that films reliably communicate meaning?



Perspectives On Multimodality


Perspectives On Multimodality
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Author : Eija Ventola
language : en
Publisher: John Benjamins Publishing
Release Date : 2004-12-23

Perspectives On Multimodality written by Eija Ventola and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-23 with Language Arts & Disciplines categories.


This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.



The Routledge Handbook Of Multimodal Analysis


The Routledge Handbook Of Multimodal Analysis
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Author : Carey Jewitt
language : en
Publisher:
Release Date : 2016-09-19

The Routledge Handbook Of Multimodal Analysis written by Carey Jewitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Communication categories.


"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.